Make More Money without Selling Your Soul

Polly Lavarello
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  • Entrepreneurship
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I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

  1. 1 day ago

    The Business Advice I Ignored That Made Me More Money

    There is always another platform, trend, funnel or shiny strategy promising to transform your business. In this episode, I’m sharing the advice I ignored, and why doing less, with more intention, helped me make more money without diluting my brand. I talk about choosing one platform, nurturing a smaller audience, keeping your tech simple and resisting the pressure to chase every new idea. Because the businesses that last are not built on constant reinvention. They are built on trust, consistency and a clear understanding of what you stand for. Highlights: (02:37) - Why adaptability matters more than chasing every trend (04:10) - The danger of blindly trusting confident business advice (05:42) - Why being everywhere online can weaken your results (09:03) - How a small audience supported £30k to £40k months (12:18) - Why simple funnels and basic tech can work brilliantly (15:13) - The real power of consistency, trust and repeat clients To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio

    21 min

  2. 18 Jun

    The Truth About Building A Personal Brand When You're Introverted AF

    In this episode, I’m talking about personal branding when you’re introverted, visibility feels wildly uncomfortable, and the internet is getting noisier by the second. With AI-generated content, bots, misinformation, and a whole lot of online doom, it’s becoming even more important to build a brand that actually feels human. I share my own journey with visibility, why confidence comes after showing up, not before, and why the parts of you that feel messy, awkward, or too much might actually be the most powerful parts of your brand. This one is for the brilliant business owners who know they need to be seen, but would also quite like a lie down first. Highlights: (01:52) - Why personal branding matters even more right now (06:47) - The kind of brand that makes people feel something (08:04) - Why visibility comes before confidence (10:40) - The B-roll overthinking spiral, and why relatability matters (15:03) - Why the content you hesitate to post often performs best (17:32) - The more automated content gets, the more human connection matters To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio

    22 min

  3. 11 Jun

    Behind the Scenes of a Brand-New Funnel

    In this episode, I’m taking you behind the scenes of a brand new mini offer funnel that became profitable straight out of the gate. Yes, the data is early, and yes, that is exactly why I wanted to talk about it now, because this is the bit most people skip over when they share their shiny “look what worked” stories. I’m sharing what I’m tracking, what I’m not touching yet, and why testing is such a huge part of building funnels that actually work. From ad angles and opt-in pages to lead quality, checkout tweaks and keeping ego out of the driver’s seat, this is a very real look at how I make decisions when a funnel is still finding its feet. Highlights: (01:35) - Why funnels need traffic, not endless Instagram obedience (04:25) - Marketing is a relationship, not a one-and-done task (07:41) - The mistake business owners make when something does not instantly convert (11:31) - What the first five days of ad data actually revealed (14:59) - Why the ADHD angle is winning, but I’m not niching down there (21:57) - How I decide where the ad budget goes next To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio

    26 min

  4. 4 Jun

    The Truth About Mini Offers: What Made Me Money (And What Didn't)

    In this episode, I’m breaking down the good, the bad and the slightly chaotic reality of the mini offers I’ve run since 2021. Mini offers can absolutely work, but only when they’re built at the right time, for the right reason, and with a clear path into the rest of your business. Otherwise, they can quickly become a very pretty distraction. I’m sharing the lessons behind More Bang Less Buck, 10 Days to Speedy Sales, the Mini Offer System and my newest funnel, Cushy CEO. We’re talking passive income, positioning, bundles, AI, scalable offers and why you really do need to reverse engineer from your core offer first, rather than building a tiny course and hoping it magically knows where to go. Highlights: (02:19) - Why mini offers are everywhere right now, and where they can go wrong (04:21) - The first mini offer that brought in sales while I was out walking (07:51) - When a “passive” offer becomes anything but passive (11:18) - The mini offer that became the most profitable one so far (18:23) - Why timing matters so much when selling a mini offer about mini offers (23:42) - Why your core offer needs to come before your mini offer To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio

    27 min

  5. 28 May

    Is Your Identity Holding You Hostage In Your Business?

    In this episode, I’m talking about the sneaky ways our identity can quietly keep our business stuck, even when we know exactly what would move the needle. From funnels to speaking gigs to ads, the thing we resist is often the thing that could create the most freedom. I also share a client conversation that properly blew my mind, why “I’ll do it when…” is usually a very expensive sentence, and why one small leveraged move this week can matter far more than another lap around the same old to-do list. Highlights: (02:04) - Why mindset and strategy really do need each other (04:10) - The two types of business owners Polly sees again and again (06:12) - When “permission to play” changes everything (08:36) - The danger of waiting until you feel ready (11:45) - Choosing the one leveraged move that could shift your year (15:38) - Why messy action beats staying safely stuck To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio

    19 min

  6. 21 May

    You Don't Need A 5AM Start, Do This Instead

    In this episode, I’m talking about how to better leverage the time you already have, without forcing yourself into a 5am routine, adding more hours to your day or pretending that burnout is a badge of honour. Because the most profitable, sustainable businesses are not built by doing everything. They are built by being intentional about what actually matters. I share the time audit exercise I use with my one-to-one clients, why so many business owners are not using their time the way they think they are, and how the Cushy Work Week can help you reflect, plan and prioritise without spiralling. We talk data, sales activities, leverage, calendar leaks, rest, neurodiversity and why your life needs to go in the diary before your business does. Highlights: (01:12) - Why you do not need a 5am start to grow your business (02:04) - The time audit exercise that surprises every client (04:15) - Why structure matters, even when you love freedom (06:48) - How to make planning feel enjoyable instead of like a chore (11:06) - The difference between money-now and money-later activities (16:30) - Why your life goes in the calendar before your work To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio

    21 min

  7. 14 May

    Thinking About Hosting a Retreat? Listen to This First with Emma Jennings

    In this episode, I’m joined by Emma Jennings, retreat coach and founder of Find Your Bliss Retreats. After a 22-year career in advertising and sales, Emma now helps coaches, wellness professionals and anyone wanting to create transformational retreats, even if they’re starting from scratch with no audience, no experience and no clue where to begin. We talk about how to turn a retreat vision into a powerful, profitable experience that supports deep client transformation and sustainable business growth. Emma shares what most people miss when planning retreats, from pricing and sales to legal requirements, insurance, ads and hidden costs, and why a retreat can be so much more than a beautiful venue and a hopeful Instagram post. Highlights: (02:25) - Emma introduces Find Your Bliss Retreats and her sales background (06:42) - The fear that stops so many people from hosting their first retreat (08:04) - How breathwork helped Emma finally take action (13:00) - Selling out three retreats in eight months (15:00) - The legal and insurance details most retreat hosts miss (27:30) - Why passion matters, but a clear sales plan matters too Want to find out more; Join her FREE 3-Day Retreat Launch Bootcamp from 27th–29th May 2026, from 7–8pm BST, where you'll learn exactly what’s needed to successfully launch your first retreat and make it profitable. https://findyourblissretreats.com/retreatlaunchbootcamp Emma’s links: Website Instagram To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio

    40 min

  8. 7 May

    How to Set Yourself Up for an Ease-Filled, Profitable Summer

    In this episode, I’m picking up from last week’s conversation about taking August off and getting into the practical bit: how your business can keep making sales without you being glued to your phone, filming reels from a sun lounger or hunting for flattering angles in full daylight. Honestly, no one needs that kind of pressure. I’m talking about mini offers, simple ads, smart positioning and why summer does not have to mean choosing between constant content or a completely quiet business. When your offer ecosystem is set up properly, you can stay visible, warm up future buyers and make sales while still having an actual life. Which, frankly, is the whole point. Highlights: (01:04) - Why this episode fills in the strategy gaps from last week (02:19) - The third option between constant content and a quiet business (03:27) - Why mini offers can nurture clients without a sales call (05:48) - How to think about ad spend as leverage, not a gamble (08:28) - Testing your mini offer with your warm audience first (13:28) - The mistake that makes mini offers feel totally disconnected To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio

    19 min
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About

I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

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