Marketing Corner

Jen Montague and Casper Rouchmann
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

  1. 3 DAYS AGO

    Episode 145: Our Hot Takes on the latest GTM Insights Report 2026

    In this episode, we crack open a GTM insights report and react to the trends inside. Which findings hold up?Which ones need context?Which insights are the ones we can't ignore?And which ones deserve our patetned hot take?If the latest GTM trends are making your spidey sense tingle and you’re wondering whether it’s just you or something bigger going on, this episode is for you. The report we refer to is available here: https://www.levelequity.com/report/go-to-market-insights-2026/

    37 min

  2. 4 MAR

    Episode 144: Welcome to Ranting Corner

    OK. That's it. We're done being diplomatic. This is the episode where we say what most marketers only vent about in Slack DMs. We call out: - Marketers who make the rest of us look bad - Leaders who have champagne taste on a tap water budget - Teams hiding behind AI buzzwords instead of fixing stuff - Companies that “go enterprise” by just raising prices - Strategy whiplash every six months - “Make it go viral” as an actual instruction No frameworks. No filters. Just a brutally honest look at what’s making marketing harder than it needs to be. If you’ve ever wondered whether it’s you… or the room — just go ahead and press play.

    33 min

  3. 25 FEB

    Episode 143: Is Your Marketing Team a Walking Red Flag?

    In their careers, Jen and Casper have looked under the hoods of plenty of companies. And after a while, some patterns start to emerge... In this episode, they share the yellow, orange, and red flags that signal a marketing function might have some serious challenges. Some of the warning signs covered include: When the ICP really means “I Can Pay” and nothing more When the data foundation is shaky, fragmented, or political When marketing operates as a reactive service desk for sales instead of a strategic partner When leadership cracks are starting to show When "shiny object syndrome" is used to try and fix misalignment When expectations are high but ownership is low This is an honest look at the signals that tells Casper and Jen whether theyre stepping into a marketing challenge — or an organizational one.

    39 min

  4. 18 FEB

    Episode 142: Quiet quitting. Or is it?

    In this episode, we take on one of the most misunderstood workplace trends right now: quiet quitting. Is it really disengagement?Or just healthy boundary-setting?Is that necessarily a bad thing?Or are we missing something deeper? We challenge the mainstream definition and offer a sharper one.We also introduce a related but very different concept: quiet cracking. If you lead a team, manage people, or have ever felt stretched at work, this conversation may change how you think about disengagement, burnout, and accountability. Listen in and decide where you stand.

    28 min

  5. 11 FEB

    Episode 141: Trust for Sale: The G2 Acquisition

    In this episode, we unpack a major shift in B2B software discovery. G2 is acquiring Capterra, Software Advice, and GetApp, bringing four of the biggest review platforms under one owner. We cover: Is this a good thing or bad thing for Marketers? What does this mean for consumers?The real risk of monopoly pricing, pay-to-play dynamics, and fewer alternatives.Why review sites are under pressure as AI reshapes how buyers discover software.Available wherever you listen to podcasts

    29 min

  6. 4 FEB

    Episode 140: Let’s Get Hypothetical (Hypothetical)

    Let's get into hypotheticalsLet me hear your budget talk, your budget talk In this episode, we ask a hypothetical, yet revealing question: If you had to shift 20% of your marketing budget tomorrow, where would it come from and where would it go? Let’s get hypothetical, hypothetical. We cover: Why “low-intent” spend is getting far more budget than it deserves Where experimentation should really live (and why most teams dont 'protect it) Why content, AI search visibility, and brand building deserve more money — even when they’re hard to measure Why optimising for MQLs is still one of marketing’s favourite self-inflicted wounds Lets challenge some sacred cows to focus on how buyers buy - not what looks good in a dashboard.

    29 min

  7. 28 JAN

    Episode 139: Predictions for 2026

    In this episode, we ask a deceptively simple question: If you could reallocate 20% of your marketing budget tomorrow, where would you put it and what would you take it from? We cover: Why paid search and “low-intent” spend is eating far more budget than it deserves Where experimentation should really live (and why most teams never protect it) Why content, AI search visibility, and brand building deserve more budget — even when they’re hard to measure Why optimizing for MQLs is still one of marketing’s favorite own goals Time to focus on how buyers actually buy — and not what looks good in a dashboard.

    35 min

  8. 21 JAN

    Episode 138: Growthforia Review: What It Really Takes to Launch a B2B Marketing Conference

    In this episode, Casper and Jen debrief on the first-ever Growthforia — a sold-out B2B SaaS marketing conference launched from scratch in Copenhagen. Casper shares the real story behind the event: Why they built it (and what was missing in the market) How they sold 120+ tickets without a legacy brand What worked, what flopped, and what they'd never do again The not-so-glamorous reality of organizing a first-time event Lessons on community building, brand exposure, and ROI for agency-led events You’ll hear honest reflections on everything from technical mishaps to slide disasters, surprising channel performance (spoiler: email wins again), and why networking needs to be more than just wine at the end. If you’re a marketer thinking about running your own event—or just curious about what goes on behind the scenes—this one’s for you. Practical, unfiltered, and packed with takeaways.

    38 min
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Ratings & Reviews

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About

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

Information

  • Creator
    Jen Montague and Casper Rouchmann
  • Years Active
    2021 - 2026
  • Episodes
    145
  • Rating
    Explicit
  • Copyright
    © Jen Montague and Casper Rouchmann
  • Show Website
    Marketing Corner

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