Growing For Market Podcast

Andrew Mefferd, Katie Kulla, April Parms Jones

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you'll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link: https://growingformarket.com/pages/growing-for-market-podcast

  1. 14 Oct

    How to make a plan to be profitable with Julia Shanks and Dan Brisebois authors of The Profitable Farmer

    One of the most important things about business planning is how to plan for quality of life- and longtime GFM contributors Julia Shanks and Dan Brisebois have teamed up on a new book, The Profitable Farmer, that will help you plan for profit and quality of life. We talk about why it’s important to make a plan even if it may change, and what to do when it is time to go back to the drawing board. Dan and Julia tell us why you don’t have to track every single detail, and what to track to develop sales metrics and targets customized to your farm. We discuss how to make a plan, how far ahead to plan for and when to rip it up and start over. We talk about how Important it is to keep asking “do you still love farming” so you can keep answering “yes” well into the future! So, listen to the podcast and then check out the book The Profitable Farmer: Strategic Business Planning for Profit, Purpose and Quality of Life. The authors are giving a free webinar on Oct 29 at 2 PM EST called Step Off the Treadmill:Build a Farm That Sustains You, Not Just Your Crops, click here to reserve your seat! Connect with guest: Website: Julia Shanks Dan Brisebois Instagram: @thefarmersoffice @danbriseboisfarm Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day. Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfm For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    How to make a plan to be profitable with Julia Shanks and Dan Brisebois authors of The Profitable Farmer
  2. 7 Oct

    Insect biocontrol in the greenhouse with Professor Laura Ingwell from Purdue and Professor Samantha Willden from Cornell

    Pests and beneficials can sometimes act differently in greenhouses versus the field. So, this week we’re talking with Professor Laura Ingwell from Purdue University and Professor Samantha Willden from Cornell University about IPM for common greenhouse pests, including where and when they are likely to arrive. They tell us about a study they did on 36 farms over 2 years, and how conditions on those farms affected the insect populations. We talk about whether high tunnels are protection from or for pests, and how to design environments that are less conducive to them. We discuss the differences between using beneficials versus sprays, some guidelines for when to do each, and which beneficials to use against which pests. They recently wrapped up a biocontrol research project, but since the details haven’t all been published yet we couldn’t get into the nitty gritty on that one so maybe there will be a sequel to this interview! Connect with guest: Website: Laura Ingwell, Purdue University Samantha Willden, Cornell University Instagram: @willden.cea.lab Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day. Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfm For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    Insect biocontrol in the greenhouse with Professor Laura Ingwell from Purdue and Professor Samantha Willden from Cornell
  3. 30 Sept

    Radicchio growing, history and cooking with Lane Selman of the Culinary Breeding Network

    Radicchio has long been a favorite with market farmers for its ability to provide something colorful and delicious in the fall and winter. But with its adaptation to very specific regions of Italy, figuring out how to grow the vegetable in North America has been a bit of a puzzle. Luckily, Lane Selman puts that puzzle together for us with her new book Radicchio: A Celebration of the Beloved Italian Vegetable! At almost 400 pages long, the book is fascinating and covers the history of radicchio, the project to find timing and varieties that grow well in North America, and many recipes for how to cook it. Lane and her work with the Culinary Breeding Network has been instrumental in working with Italian seed companies to find and develop varieties that work for growers on this continent. So, listen to this interview and then check out the book! As always, Growing for Market subscribers get 20% off all books when logged in at the website! Connect with guest: The book: Radicchio: A Celebration of the Beloved Italian Vegetable Website: Culinary Breeding Network Instagram: @culinarybreedingnetwork Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfm Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day. Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    Radicchio growing, history and cooking with Lane Selman of the Culinary Breeding Network
  4. 23 Sept

    Growing microgreens and shoots with Corinne Hansch of Lovin' Mama Farm in New York State

    When Corinne Hansch moved her farm from California to New York State, she thought they’d only grow microgreens for a while to get cashflow going in the new location. Now over a decade later she’s still growing microgreens, and she just wrote a book about how they do it! Listen to this interview to learn why they never stopped, and how easily microgreens can add a steady cashflow to most farms without adding a lot of infrastructure. In this interview we talk about how productive microgreens can be in a small space given the high price per pound, and whether to grow mixes or single varieties. We also discuss choice of flat and planting medium for microgreens vs. shoots. Corinne tells us how she handles everything from germination to growing and harvest, so listen to this interview and then check out the book! As always, Growing for Market subscribers get 20% off all books when logged in at the website! Connect with guest: The book: Microgreens and Shoots: How to Select, Grow, Harvest, and Package Nutrient-Dense Greens for Profit Website: lovinmamafarm.com Instagram: @lovinmamafarm Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfm BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day. Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    Growing microgreens and shoots with Corinne Hansch of Lovin' Mama Farm in New York State
  5. 15 Sept

    Adding mushrooms to your farm with Kyle Beaver of Ten Mile Mushrooms in Pennsylvania

    Many market farms already have the facilities needed to grow culinary and medicinal mushrooms. Kyle Beaver of Ten Mile Mushrooms tells us how farmers can make use of existing infrastructure to add mushroom production for a year-round income stream that can help set your farm apart in the market. We talk about how to get started with mushrooms, and the temperature, humidity, light and airflow requirements for a grow room. Kyle helps us figure out what kinds of structures on farms might be repurposed into mushroom facilities, and how to find markets before growing anything. Mushrooms suffer from long-distance travel and refrigeration, so Kyle tells us how to package local mushrooms to keep quality higher than mushrooms that have been shipped long-distance and everything you need to know to get started with mushrooms. Connect With Guest: Website: tenmilemushrooms.com Instagram: @grow.mush.more Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfm BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day. Visit niftyhoops.com to learn more. For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    Adding mushrooms to your farm with Kyle Beaver of Ten Mile Mushrooms in Pennsylvania
  6. 8 Sept

    Understanding our weird weather with meteorologist Keith Carson

    Back when I first heard about climate change, I thought the weather patterns would stay the same, and it would just be a couple degrees hotter. However, as we’re finding out, our changing climate is resulting in more extreme weather as well. This week we talk with Keith Carson, meteorologist and Director of Environmental and Science Communications at Maine Conservation Voters to try and understand if there are any patterns emerging as our weather changes, since being able to anticipate the weather is so valuable for farmers. We talk about why we’re having more extreme weather, and how much we can predict the weather in a climate in flux. We also discuss how weather in the East affects weather in the West, and what changing weather patterns are doing to North American regional weather. We unpack some popular terms like El Niño, polar vortex, and what the strong El Niño forecast for this winter means for farmers. So, tune in as we try and make sense of the weather in this week’s episode of the Growing for Market Podcast! Connect With Guest: Website: maineconservation.org Instagram: @maineconservation Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day. Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfm BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

    Understanding our weird weather with meteorologist Keith Carson
  7. 1 Sept

    Answering greenhouse tomato frequently asked questions with Martijn van Stee of Enza Zaden in Holland

    We’ve been getting a lot of greenhouse tomato questions lately, so we invited Martijn van Stee back to the podcast to find out how they breed varieties to deal with the biggest challenges in greenhouse production. Martijn is the Global Manager for tomato breeding at Enza Zaden (means Enza Seeds), one of the top greenhouse vegetable breeders in the world. We had Martijn on the podcast a couple years ago to talk about tomato rootstocks, so we were really glad to have him back to talk about top varieties this time. We talk about how to find varieties that will work in unheated tunnels vs minimally heated greenhouses vs automated greenhouses, and what traits set these varieties apart. He tells us how they are changing their breeding to deal with increased heat and pest pressure due to climate change. Martijn gives us his answer about whether better tasting varieties tend to be lower yielding, where growers get their information from in Europe and lots more in this week’s episode of the Growing for Market Podcast! Connect With Guest: Website: enzazaden.com/us Instagram: @enzazadenamericas Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day. Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfm For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    Answering greenhouse tomato frequently asked questions with Martijn van Stee of Enza Zaden in Holland
  8. 25 Aug

    Investing in land along with farmers with Martín Lemos of Dirt Capital Partners

    Martín Lemos tells us how his background in farming helps him evaluate the impact of projects Dirt Capital Partners is considering funding from the farming side of things. It is their goal to invest in regenerative agriculture projects, for example helping a farmer expand with a bigger farm. He tells us how they do investment for and with farmers, with making farmer ownership the goal. We discuss how farmers may only buy a farm once or twice in their lifetimes, so Dirt Capital Partners brings expertise to that transaction on behalf of farmers. He tells us how he works as a liaison between farmers and investors- not just looking at the financials but also looking at the potential impact of projects and the feasibility on the farming side. If you’re interested in trying to finance a farm project, we talk about eligibility criteria, how to get ahold of Dirt Capital Partners and so much more in this episode of the Growing for Market Podcast! Connect With Guest: Website: dirtpartners.com Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfm For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    Investing in land along with farmers with Martín Lemos of Dirt Capital Partners

About

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you'll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link: https://growingformarket.com/pages/growing-for-market-podcast

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