On Tap

On Tap
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The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.

  1. 2 dage siden

    ontap.daily (June 26th 2026)

    In today's episode, John unpacks how AI is quietly becoming the most important sales channel for eCommerce brands, and most merchants don't even realise it. From the CommerceNext Growth Show, retail executives from Ulta Beauty, Stitch Fix, and Tapestry reveal how omnichannel strategy now includes AI assistants as a core channel. Meanwhile, Google drops a flurry of updates that make its AI-driven advertising more transparent and more powerful, and a legal ruling raises uncomfortable questions about who's responsible when AI gets it wrong. How AI recommendation engines are building "confidence profiles" of your brand, and why traditional SEO alone won't cut it Google Ads API v24.2: new AI transparency tools, Demand Gen Gemini-powered creative, and Merchant Center agency roles Hyvä Checkout Stripe 2.0.13: a significant payment architecture update for Magento merchants The legal case for AI content accountability: why governance matters now Allbirds completes its transformation into Smartbird, an AI infrastructure company Sephora rolls out quiet hours globally, proving customer experience fundamentals still matter Magento community highlights: module testing, Playwright automation, and Snowflake integration Visit www.ontapgroup.com to learn how On Tap can help your eCommerce business navigate the AI-first landscape.

    6 min.

  2. 3 dage siden

    ontap.daily (June 25th 2026)

    In today's episode, John breaks down the moves shaping the next era of eCommerce, from Shopify's quiet but significant shift to a Universal Commerce Protocol for AI agent interactions, to Walmart's $1.4 billion bet on connected TV advertising. With new data showing AI-referred visitors engage twice as deeply as other traffic sources, and research revealing how easily AI recommendations can be manipulated, this episode connects the dots between platform changes and the advertising arms race defining 2026. Key topics covered: Shopify's deprecation of Storefront MCP cart tools in favour of UCP-conforming Cart MCP and why it matters for agentic commerce Walmart's acquisition of Vibe.co and the acceleration of the retail media profit engine SimilarWeb data on ChatGPT recommendation quality: 12 pages viewed vs. 6.5 from other sources OpenAI reports 50% drop in ChatGPT ad dismissals as relevance improves The vulnerability of AI agents to content manipulation: a 13-word edit can steer recommendations Google Ads ending Smart Campaign creation via API, pushing toward Performance Max Google's June 2026 spam update and new "Strongest match" ad labels Target's back-to-school launch as the first test of its turnaround GameStop's $56 billion pursuit of eBay and what it means for marketplaces Magento 2 PCI DSS 4.0 compliance considerations Stay ahead of what's changing in eCommerce, visit www.ontapgroup.com for insights, strategy, and hands-on expertise.

    7 min.

  3. 4 dage siden

    ontap.daily (June 24th 2026)

    In today's episode, John unpacks a remarkable day for conversational commerce: a single 24-hour window that saw Amazon, DoorDash, Shopify, and Gap Inc. all announce major AI-driven commerce and marketing initiatives. The convergence signals a fundamental shift in how consumers discover, evaluate, and purchase products, and John breaks down what it means for eCommerce merchants who need to stay ahead of the curve. Amazon's new Alexa+ Agentic Ads and what in-conversation purchasing means for the traditional marketing funnel DoorDash's "Ask DoorDash" conversational grocery assistant and why practical AI beats flashy demos Shopify's Campaign Autopilot and the democratisation of multi-channel marketing Gap Inc.'s triple-partner AI marketing modernisation with Google Cloud, Zeta Global, and Publicis Sapient Hyvä's CMS Tailwind JIT 2.0 bringing Tailwind CSS v4 to Magento Page Builder Shopify API deprecation: the PriceRule object removal in 2026-10 Google's AI Max reporting updates and Search Console AI performance reports Cloudflare and beehiiv's new AI crawler controls for publishers Whether you're a merchant, developer, or agency partner, this episode lays out why investing in product data quality and AI readiness is no longer optional. 🔗 Learn more at www.ontapgroup.com.

    6 min.

  4. 5 dage siden

    ontap.daily (June 23rd 2026)

    In today's episode, John unpacks a pivotal data point reshaping eCommerce strategy: AI-referred traffic to retail sites has surged nearly 400% year-over-year, and it's converting significantly better than traditional channels. With Amazon Prime Day set to break records and new AI-powered tools launching across Reddit and Google, the race to be discovered by AI shopping agents is accelerating. John breaks down what it all means for merchants and what you should be doing about it right now. AI-referred traffic to US retail sites: the staggering growth numbers and why most product pages aren't ready Google's new LLM patent and what it signals about the future of brand identity in AI search Reddit's AI-powered advertising tools built on community conversations Amazon Prime Day projections: $26.3 billion and the apparel dominance story How retailers like BJ's Wholesale are using tariff refunds to cut consumer prices Magento Quality Patches 1.1.81 and why consistent patching matters Google Ads bidding changes that could affect your budget-limited campaigns Want to learn more about how AI is reshaping eCommerce? Visit www.ontapgroup.com for insights, strategy, and hands-on support from the On Tap team.

    6 min.

  5. 6 dage siden

    ontap.daily (June 22nd 2026)

    Covering the full Friday-to-Monday window, today's episode dives into the developments reshaping how eCommerce brands advertise, build stores, and reach customers. John unpacks why OpenAI's international expansion of ChatGPT Ads Manager could signal the emergence of a major new advertising channel, what Google's automatic conversion-based customer list enrollment means for your data, and how a seemingly quiet Shopify theme update is laying the groundwork for AI-powered shopping experiences. OpenAI expands ChatGPT Ads Manager beta to UK advertisers - what it means for eCommerce ad spend Google Ads auto-enrolls advertisers in conversion-based customer lists and brings back Target CPA/ROAS naming Shopify Dawn 15.5.0 ships storefront events for AI agent cart interactions and new product disclosures Shopify API simplifies inventory management with removal of legacy error codes Magewire V3 reaches maturity milestone for reactive Magento interfaces Panth malware scanner launches for Magento store security Abercrombie expands wholesale with Hollister-to-Target partnership Bed Bath & Beyond acquires real estate platform in post-bankruptcy diversification play Don't miss an episode. Subscribe wherever you listen to podcasts. Visit www.ontapgroup.com for more insights on eCommerce strategy, platform development, and digital commerce trends.

    8 min.

  6. 19. jun.

    ontap.daily (June 19th 2026)

    In today's episode, John unpacks a critical new study revealing that Google's AI Overviews recommend competing products 69% of the time, even when citing a brand's own content. Paired with Pew Research data showing 60% of Americans now read AI summaries in search results, the implications for eCommerce visibility are enormous. John explores what this means for content strategy and product discovery, and covers the tools that are finally making AI search performance measurable. Why Google AI Overviews may be actively working against your content marketing strategy New Pew Research data on mainstream AI search adoption across the U.S. Adobe's new AI search visibility platform and what it means for brand measurement Pinterest's experimental "Ask Pinterest" AI app and conversational commerce StockX Live: live auction-style shopping comes to the resale marketplace Shopify bulk queries now run 4X faster - practical impact for merchants at scale Stitch Fix hires Walmart and Sephora veteran as Chief Product and Technology Officer Why AI-powered product discovery is now a core ecommerce competency, not an emerging trend For more insights on eCommerce strategy and digital commerce, visit www.ontapgroup.com.

    5 min.

  7. 18. jun.

    ontap.daily (June 18th 2026)

    In today's episode, John unpacks one of Shopify's biggest platform updates of the year and explores new research revealing how dramatically AI assistants are reshaping product discovery for ecommerce brands. With data showing that a single toggle can change 80% of ChatGPT's product recommendations and AI-referred visitors exhibiting dramatically better engagement metrics, the stakes for eCommerce visibility have never been higher. Shopify's Hydrogen developer preview goes framework-agnostic: what it means for headless commerce Sidekick app extensions launch for all developers, with 18 partners already live New standard storefront events and actions create a universal communication layer for Liquid themes A study of 20,000 ChatGPT responses reveals the 80% product recommendation shift when search is enabled Adobe data shows AI referrals surging 194% with 70% longer site visits Meta expands live shopping ads and virtual card checkout to reduce purchase friction Google Ads to automatically classify conversion-based customer lists UK CMA orders Google to explain how search rankings work Etsy's "Shop Other Jeffs" campaign takes aim at Amazon Prime Day Stay ahead of what matters in eCommerce. Visit www.ontapgroup.com for insights, strategy, and the latest thinking on digital commerce.

    7 min.

  8. 17. jun.

    ontap.daily (June 17th 2026)

    In today's episode, John unpacks a pivotal day for eCommerce discovery as Meta launches AI Mode in Facebook search and Microsoft rolls out AI visibility reporting in Bing Webmaster Tools. Together, these moves signal that the way consumers find and evaluate products is fundamentally shifting, and brands relying on traditional search optimisation alone risk falling behind. The episode also covers a critical Shopify change, an honest reckoning from BarkBox's CEO, and what Dollar General's executive reshuffle reveals about the future of AI in retail. Meta's new AI Mode turns Facebook into a product discovery engine powered by public posts, Groups, and Reels Bing Webmaster Tools introduces Citation Share, Intents, and Compare features for measuring AI search performance Google Ads shifts Demand Gen billing to CPM for Discover view-through campaigns starting July 15 Microsoft Ads expands LinkedIn targeting with job seniority filters for B2B advertisers Shopify's breaking change: metafields now require definitions for Customer Account API access BarkBox CEO admits the subscription model "the world has started to move past" - a cautionary tale for DTC brands Dollar General creates a Chief Data and AI Officer role, elevating AI to C-suite strategy Visit www.ontapgroup.com to learn how On Tap helps eCommerce businesses navigate platform changes and build strategies for the AI-driven commerce era.

    6 min.
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Om

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.

Oplysninger

  • Skaber
    On Tap
  • Aktive år
    2 t
  • Episoder
    59
  • Vurdering
    Ikke anstødeligt
  • Copyright
    ©2026 On Tap OÜ
  • Websted for serie
    On Tap