64 episoder
OPERATORS OPERATORS
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- Erhverv
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
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E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona
00:00 Introduction
08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce
14:51 Segmenting Advertising Strategies for New and Returning Customers
24:21 Challenges in Measuring Customer Acquisition Costs
27:08 Utilizing Data Warehouses and Technologies for Customer Analysis
31:51 Tracking and Attributing Customer Data
41:18 The Power Law Distribution of Customer Behavior
49:26 TV and Influencer Marketing as Awareness Plays
54:31 Understanding the Media Mix and Targeting the Core Group of Customers
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators
Visit Our Website: https://www.9operators.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E061: Part 1: How to build resiliency into your business
00:00 Introduction
03:18 Building Resilience: Lessons from the Meta Summit
08:59 Diversification: Mitigating Risks in a Platform-Driven World
24:10 The Evolving Role of AI in Marketing
27:30 Investing in Resilience: Strategies for Long-Term Success
28:57 The Challenges of the E-commerce Ecosystem
29:55 The Risks of Relying on Algorithms
31:19 Transitioning from the Marketplace to 1P
34:35 The Importance of Understanding Your Numbers
45:38 The Global Competition in E-commerce
53:06 Building Resilience in the E-commerce IndustryOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E060: Defending Your Time, Standing for Something, HexClad Super Bowl Ad & More!
00:00 Introduction and Overview of Topics
01:20 The Impact of ERP Systems on Inventory Management
05:32 The Influence of Social Media on Public Discourse
07:02 The Disruption of Traditional Media and Commerce by Digital Platforms
13:26 The Relevance of Super Bowl Ads in the Current Media Landscape
32:15 The Cost and Value of Working with Creative Agencies
37:32 The Impact of Brand Equity and Branding Investments
45:26 The Frustration of Cold Emails and the Importance of Strategic Networking
53:30 Complexities of Government Funding Programs and Ethical Decision-Making
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E059: Meta, Consumer Sentiment & Be a Cockroach!
00:00 Introduction
08:34 Understanding Consumer Sentiment and Advertising Strategies
15:23 The Impact of Meta on Business Performance
33:36 E-Commerce Strategies and Customer Acquisition
47:43 Brand Expansion and Product Lines
59:33 Brand Equity and Category Expansion
01:03:24 The Challenge of Hubris in Business
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E058: The Secret to Ecommerce Success? The Human Factor
00:00 The Business of People: Navigating Hiring Challenges
10:22 Organizational Culture and Leadership Impact
29:02 Navigating the Challenges of Hiring and Building Leadership
35:00 The Impact of Growth on Organizational Dynamics
49:48 Executive Roles and Leadership Structure
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators
Visit Our Website: https://www.9operators.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E057: Operators in Session with Cherene Aubert
00:00 Introduction
03:41 Chaurene's Career Journey and Leaving Bobby
08:06 Growth and Challenges at ILIA Beauty
14:17 Lessons from Bobby and the Importance of Customer Obsession
22:07 Skills and Insights from the Agency World
27:25 Remote Work and Managing High-Performing Teams
34:22 Generating Sustainable Growth
36:38 Building an Organic Customer Acquisition Baseline
37:38 Alternative Growth Strategies: New Products and Distribution Channels
38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization
39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies
39:29 Hiring the Right Talent and Creating a Holistic Compensation Package
54:46 Focusing on High-Leverage Points for Maximum Growth
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators
Visit Our Website: https://www.9operators.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message