Padel Smash TV

Padel Smash Official

Padel Smash TV is the media arm of Padel Smash - a platform dedicated to the people, stories, and innovation driving the growth of Padel worldwide. On this channel you’ll find racket reviews, player interviews, club features, industry conversations, and original shows that explore both the sport and the business behind it. Our goal is to spotlight the players, brands, entrepreneurs, and communities shaping the future of padel. Padel Smash is built on four pillars: • Padel Smash TV – original content and storytelling from across the padel world • Padel Smash Pro Shop – a curated e-commerce platform featuring gear tested by our team • Padel Smash Clubs – community-driven clubs designed to grow the game locally • Padel Smash Academy – coaching education, training, and player development programs Together, these pillars connect content, community, education, and equipment to support the continued growth of padel. Subscribe and follow along as we cover the sport from every angle.

  1. 6 DAYS AGO

    The Untold Story of Varlion’s Rise, Fall, and Rise Again

    In this episode of Padel Smash TV, we sit down with Felix Regalia, CEO and Founder of Varlion, one of the most iconic brands in padel history. Felix shares the incredible story behind how Varlion started in Argentina in 1993, how the brand became a market leader through product innovation, and what happened during a difficult period of instability that forced the company to rebuild. He opens up about relaunching the brand, redesigning the collection, and building what he calls the next phase of Varlion’s legacy.We also dive into why Felix believes the U.S. padel market today is similar to Spain in 1999, why he plans to personally lead Varlion’s expansion in America, and how the brand wants to win through product quality, hands-on education, key accounts, and direct market development. On top of that, Felix talks about Varlion’s innovation mindset, new collections, expansion into pickleball, and the long-term goal of transferring decades of padel knowledge into other racket sports. If you follow the business of padel, racket innovation, and the future of the U.S. market, this is a conversation you don’t want to miss. Topics covered:00:00 Intro00:35 Meet Felix Regalia00:51 How Varlion Started in Argentina01:44 Early innovation and growth02:10 Becoming a leader in padel02:23 What went wrong for Varlion04:04 Restructuring the business05:08 Major internal fraud and setbacks06:54 Restarting from zero07:03 The Varlion Legacy relaunch07:22 Expansion into pickleball and beyond08:35 Strategy for the U.S. market09:05 Why product testing drives loyalty09:33 Felix moving to the U.S.10:14 Why America feels like Spain in 199910:52 Building the American team11:16 Winning through education and market presence

    30 min
  2. 24 MAR

    Inside WME’s Padel Strategy: Celebrities, Brands, and the Next Generation

    What does one of the biggest representation agencies in the world see in padel? In this episode, Cesc and Julian sit down with Daniel Dios from WME Sports to break down how global brands are entering padel, why celebrity involvement matters, what makes a player commercially valuable, and why Arturo Coello became a key fit for WME’s vision. Daniel takes us inside WME’s approach to the sport, explaining the three layers they focus on — pros, celebrities, and funds — and how those groups help accelerate padel’s growth in emerging markets. He also shares how major brands like On and Rolex were educated on the opportunity in padel, why those deals do not happen overnight, and what brands are really looking for before they commit. This conversation also goes deeper into the future of the sport in the United States, the need for stronger infrastructure, the rise of celebrity-driven interest, and why the next generation of padel players must be more than just talented on court. According to Daniel, the future belongs to athletes who can perform, communicate, represent brands well, and become true role models. If you care about the business of padel, brand partnerships, player representation, and the future growth of the sport worldwide, this is an interview you do not want to miss. Subscribe to Padel Smash for more interviews, news, gear reviews, business insights, and stories shaping the future of padel.

    15 min

About

Padel Smash TV is the media arm of Padel Smash - a platform dedicated to the people, stories, and innovation driving the growth of Padel worldwide. On this channel you’ll find racket reviews, player interviews, club features, industry conversations, and original shows that explore both the sport and the business behind it. Our goal is to spotlight the players, brands, entrepreneurs, and communities shaping the future of padel. Padel Smash is built on four pillars: • Padel Smash TV – original content and storytelling from across the padel world • Padel Smash Pro Shop – a curated e-commerce platform featuring gear tested by our team • Padel Smash Clubs – community-driven clubs designed to grow the game locally • Padel Smash Academy – coaching education, training, and player development programs Together, these pillars connect content, community, education, and equipment to support the continued growth of padel. Subscribe and follow along as we cover the sport from every angle.

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