Profitable Web Designer with Shannon Mattern

Shannon Mattern
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Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

  1. 11 HR AGO

    Profitable Web Designer Tip: How to Scale a Web Design Business

    You’re fully booked and the money is coming in, but you’re more overwhelmed than ever. You haven’t built a business... you’ve built a high-pressure job. In this episode, Sarah Noked (founder of OBM School) and I dig into what it actually means to scale yourself OUT of the day-to-day so your business doesn’t collapse the moment you step away. We talk about why web designers are often the biggest bottleneck in their own growth, and exactly what to do about it. 🔗⁠https://webdesigneracademy.com/185⁠ 📥 Free Guide: 5 Subtle Proposal Mistakes Costing Even Experienced Web Designers Thousands: ⁠https://webdesigneracademy.com/proposal⁠ In This Episode Why being “fully booked” is often a trap What “scaling” actually means (hint: it’s not more clients) The Time Audit: finding your decision fatigue triggers OBM vs. VA: which one do you actually need? The ROI of operational support What You’ll Learn The Time Audit: an exercise to see exactly where your hours and profit are leaking The Delegation Roadmap: why you must start with recurring tasks The Bottleneck Effect: why web designers are often the biggest hurdle to their own growth OBM ROI: how to think about the investment so it doesn’t feel scary Management vs. Execution: how an OBM manages the visionary (you!) to keep things moving Resources Mentioned Free SOP Kit from Sarah: ⁠https://www.obmschool.com/Shannon⁠ OBM School Directory: ⁠https://www.obmschool.com/directory⁠ Sarah’s Agency & Matchmaking: ⁠https://www.saranoked.com/services⁠ Web Designer Academy: ⁠https://www.webdesigneracademy.com⁠ Related Episodes Episode 149: How to Bring an OBM Into Your Web Design Business with Sarah Noked – ⁠https://webdesigneracademy.com/149⁠ Episode 161: SEO for Web Designers in the AI Age with Lindsay Halsey – ⁠https://webdesigneracademy.com/161⁠ Episode 183: Pricing Strategy for Web Designers: The Package Matrix™ Method – ⁠https://webdesigneracademy.com/183⁠ About Sarah Noked Sarah Noked is the founder of OBM School, where she certifies Online Business Managers and connects them with growing agencies and web designers. Follow her on Instagram @sarahnoked or visit ⁠https://www.obmschool.com⁠ About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: ⁠webdesigneracademy.com⁠ | IG: ⁠@profitablewebdesigner⁠ | TikTok: ⁠@profitablewebdesigner⁠ | YouTube: ⁠@profitablewebdesigner⁠ | LinkedIn: ⁠shannonmattern⁠ For Service Providers, Consultants & Agencies: ⁠shannonmattern.com

    2 min
  2. How To Scale a Web Design Business with Sarah Noked of OBM School

    2 DAYS AGO

    How To Scale a Web Design Business with Sarah Noked of OBM School

    You’re fully booked and the money is coming in, but you’re more overwhelmed than ever. You haven’t built a business... you’ve built a high-pressure job. In this episode, Sarah Noked (founder of OBM School) and I dig into what it actually means to scale yourself OUT of the day-to-day so your business doesn’t collapse the moment you step away. We talk about why web designers are often the biggest bottleneck in their own growth, and exactly what to do about it. 🔗https://webdesigneracademy.com/185 📥 Free Guide: 5 Subtle Proposal Mistakes Costing Even Experienced Web Designers Thousands: https://webdesigneracademy.com/proposal In This Episode Why being “fully booked” is often a trap What “scaling” actually means (hint: it’s not more clients) The Time Audit: finding your decision fatigue triggers OBM vs. VA: which one do you actually need? The ROI of operational support What You’ll Learn The Time Audit: an exercise to see exactly where your hours and profit are leaking The Delegation Roadmap: why you must start with recurring tasks The Bottleneck Effect: why web designers are often the biggest hurdle to their own growth OBM ROI: how to think about the investment so it doesn’t feel scary Management vs. Execution: how an OBM manages the visionary (you!) to keep things moving Resources Mentioned Free SOP Kit from Sarah: https://www.obmschool.com/Shannon OBM School Directory: https://www.obmschool.com/directory Sarah’s Agency & Matchmaking: https://www.saranoked.com/services Web Designer Academy: https://www.webdesigneracademy.com Related Episodes Episode 149: How to Bring an OBM Into Your Web Design Business with Sarah Noked – https://webdesigneracademy.com/149 Episode 161: SEO for Web Designers in the AI Age with Lindsay Halsey – https://webdesigneracademy.com/161 Episode 183: Pricing Strategy for Web Designers: The Package Matrix™ Method – https://webdesigneracademy.com/183 About Sarah Noked Sarah Noked is the founder of OBM School, where she certifies Online Business Managers and connects them with growing agencies and web designers. Follow her on Instagram @sarahnoked or visit https://www.obmschool.com About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmattern For Service Providers, Consultants & Agencies: shannonmattern.com

    52 min
  3. Answer Engine Optimization: Your Next Revenue Stream As a Web Designer

    4 MAR

    Answer Engine Optimization: Your Next Revenue Stream As a Web Designer

    Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/184 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime. 🚀Marketing Momentum Membership: Get web design clients you love doing marketing that’s fun (no social media, portfolios or elevator pitches required). Stop using marketing advice that’s for influencers and e-commerce and start getting booked out with ease. 👩‍💻Web Designer Academy: A mentorship program for women web designers to help them book web design projects you love (at higher prices than you thought possible). 👉🏻 Next Level Mastermind​ for more advanced women web designers who are maxed out on time, plateaued in their revenue, and want to scale their web design business without giving up their freedom or profits. Leave a review on Apple Podcasts

    54 min
  4. Pricing Strategy: Inside The Package Matrix™ Framework

    25 FEB

    Pricing Strategy: Inside The Package Matrix™ Framework

    Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/183 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime. 🚀Marketing Momentum Membership: Get web design clients you love doing marketing that’s fun (no social media, portfolios or elevator pitches required). Stop using marketing advice that’s for influencers and e-commerce and start getting booked out with ease. 👩‍💻Web Designer Academy: A mentorship program for women web designers to help them book web design projects you love (at higher prices than you thought possible). 👉🏻 Next Level Mastermind​ for more advanced women web designers who are maxed out on time, plateaued in their revenue, and want to scale their web design business without giving up their freedom or profits. Leave a review on Apple Podcasts

    51 min
  5. January 2026 Income Report

    18 FEB

    January 2026 Income Report

    Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/182 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime. 🚀Marketing Momentum Membership: Get web design clients you love doing marketing that’s fun (no social media, portfolios or elevator pitches required). Stop using marketing advice that’s for influencers and e-commerce and start getting booked out with ease. 👩‍💻Web Designer Academy: A mentorship program for women web designers to help them book web design projects you love (at higher prices than you thought possible). 👉🏻 Next Level Mastermind​ for more advanced women web designers who are maxed out on time, plateaued in their revenue, and want to scale their web design business without giving up their freedom or profits. Leave a review on Apple Podcasts

    1h 2m
  6. AI Changed How People Find Websites & What That Means for Web Designers

    11 FEB

    AI Changed How People Find Websites & What That Means for Web Designers

    Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/181 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime. 🚀Marketing Momentum Membership: Get web design clients you love doing marketing that’s fun (no social media, portfolios or elevator pitches required). Stop using marketing advice that’s for influencers and e-commerce and start getting booked out with ease. 👩‍💻Web Designer Academy: A mentorship program for women web designers to help them book web design projects you love (at higher prices than you thought possible). 👉🏻 Next Level Mastermind​ for more advanced women web designers who are maxed out on time, plateaued in their revenue, and want to scale their web design business without giving up their freedom or profits. Leave a review on Apple Podcasts

    52 min
  7. The Truth About Pricing

    4 FEB

    The Truth About Pricing

    Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/180 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime. 🚀Marketing Momentum Membership: Get web design clients you love doing marketing that’s fun (no social media, portfolios or elevator pitches required). Stop using marketing advice that’s for influencers and e-commerce and start getting booked out with ease. 👩‍💻Web Designer Academy: A mentorship program for women web designers to help them book web design projects you love (at higher prices than you thought possible). 👉🏻 Next Level Mastermind​ for more advanced women web designers who are maxed out on time, plateaued in their revenue, and want to scale their web design business without giving up their freedom or profits. Leave a review on Apple Podcasts

    53 min
  8. 2025 Year in Review

    28 JAN

    2025 Year in Review

    Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/179 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime. 🚀Marketing Momentum Membership: Get web design clients you love doing marketing that’s fun (no social media, portfolios or elevator pitches required). Stop using marketing advice that’s for influencers and e-commerce and start getting booked out with ease. 👩‍💻Web Designer Academy: A mentorship program for women web designers to help them book web design projects you love (at higher prices than you thought possible). 👉🏻 Next Level Mastermind​ for more advanced women web designers who are maxed out on time, plateaued in their revenue, and want to scale their web design business without giving up their freedom or profits. Leave a review on Apple Podcasts

    45 min
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Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

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