Welcome to the Pursuing Private Practice Podcast! In this special bonus episode, we're switching things up! Jennifer McGurk, CEO of Pursuing Private Practice, joins Alyssa Callahan, Registered Dietitian and private practice owner, for a conversation about building a business that evolves alongside your life, navigating the different stages of private practice, and redefining what success looks like as a business owner. Jennifer shares her journey from starting a solo private practice specializing in eating disorders to growing a group practice and eventually creating Pursuing Private Practice. Jennifer and Alyssa discuss the business lessons learned along the way, including experimenting with different offers, navigating unexpected challenges, setting boundaries, and recognizing when it's time to make a change. They also explore the five stages of private practice—Set Up, Start, Grow, Lead, and Coast—and why building a successful business doesn't always mean continuing to grow. This conversation is a reminder that there are many different ways to build a fulfilling career in private practice, and your business can change as your priorities, capacity, and goals evolve. The Flexibility of Private Practice and Balancing Life as a Business Owner (08:35) Jennifer and Alyssa discuss the realities of balancing motherhood, family responsibilities, and entrepreneurship. They explore how owning a private practice can provide flexibility and autonomy, especially when unexpected challenges arise in your personal life. From Private Practice Dietitian to CEO of Pursuing Private Practice (12:33) Jennifer shares her journey from starting a solo eating disorder practice to growing a group practice and eventually building Pursuing Private Practice. She reflects on how a small side project evolved into a business coaching company and the lessons she learned through each transition. Why Experimenting, Failing, and Pivoting Are Essential to Business Growth (16:03) Jennifer and Alyssa discuss why not every business idea needs to be immediately successful to be valuable. They explore the importance of taking risks, learning from experiences that don't go as planned, and surrounding yourself with people who can support you through difficult business decisions. Learning to Set Boundaries as Your Business Evolves (20:19) Jennifer reflects on the rapid growth of Pursuing Private Practice during the pandemic and how experimenting with different business models challenged her capacity and boundaries. Jennifer and Alyssa discuss recognizing resentment, valuing your time, and why boundaries with clients and team members may need to change as your business grows. Understanding the Five Stages of Private Practice (24:04) Jennifer introduces the five stages of business—Set Up, Start, Grow, Lead, and Coast—and explains how this framework developed from supporting dietitians at different points in their entrepreneurial journeys. They discuss why each stage comes with unique priorities, challenges, and opportunities, and why there isn't one right path to business success. The Coast Stage: Giving Yourself Permission to Slow Down (26:43) Jennifer and Alyssa explore why slowing down can be just as important as growing your business. They discuss navigating maternity leave, caregiving, health challenges, burnout, and other life circumstances that may require a different approach to business ownership, and why coasting doesn't mean you're falling behind. Building a Foundation for Future Business Growth (31:19) Jennifer and Alyssa discuss how maintaining a smaller client caseload or working fewer hours can still create meaningful opportunities for the future. They explore the value of gaining experience, developing systems, and building a sustainable business even when growth isn't your current priority. The Lead Stage: Hiring Support and Stepping Into Your CEO Role (35:40) Jennifer shares why the Lead stage has become her favorite stage of business and how delegating responsibilities has allowed her to focus on the work she enjoys most. Jennifer and Alyssa discuss hiring different types of support, evaluating return on investment, and recognizing that building a team looks different for every private practice owner. Business School and Finding Support at Every Stage of Private Practice (39:05) Jennifer explains how Business School supports dietitians through the different stages of entrepreneurship with individualized coaching, educational resources, and community. She also shares how her vision for Pursuing Private Practice continues to evolve as she considers new opportunities for supporting healthcare professionals. The Value of Business Friendships, Mentorship, and Stepping Away (41:05) Jennifer and Alyssa discuss the importance of having trusted colleagues who can challenge your thinking, offer different perspectives, and support you through different seasons of business. They reflect on how business retreats and time away from everyday responsibilities can create space for new ideas and important decisions. Taking CEO Time to Reevaluate Your Business and Boundaries (44:38) Jennifer and Alyssa explore why intentionally stepping away from daily operations can help you recognize what is and isn't working in your business. They discuss reevaluating systems, communicating changing boundaries, and creating space to think about what you want your business to look like in the future. One of the greatest opportunities in private practice is that your business doesn't have to look the same forever. You can start with one idea, learn from what works and what doesn't, and create something entirely different as your experience, priorities, and life circumstances change. There isn't one right path through business ownership, and success doesn't always mean moving on to the next stage as quickly as possible. Sometimes the most meaningful growth comes from slowing down, setting different boundaries, or recognizing that what worked for you in the past isn't necessarily what you want for your future. Whether you're just getting started, actively growing your practice, leading a team, or navigating a season where you need to coast, this episode will remind you that every stage of business has value. You have the opportunity to build a career that supports your clients while also making room for the life you want to live, and you're allowed to redefine what that looks like along the way. Sponsor: ✨ One of the biggest challenges dietitians face in private practice is keeping clients coming back for ongoing support. If you've ever had a client stop scheduling sessions before reaching their goals, or you're wondering how to create more consistency in your schedule, this free workshop is for you! Save the date for 5 Steps to Keep Clients Coming Back, happening on Wednesday, October 28th at 12:00pm Eastern. You'll learn practical strategies to help you improve client retention, strengthen your counseling skills, and build a more sustainable private practice. We'll talk about how to set clear expectations, build strong relationships with clients, and help them see the value of continuing to work with you. Learn more and sign up here: https://pursuingprivatepractice.com/5-steps-to-keep-clients-coming-back/ Sponsor: ✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner. Learn more and apply here: https://pursuingprivatepractice.com/businessschool/ Connect with Pursuing Private Practice: 🎉 Instagram: @pursuing.private.practice 📧 Email: Contact Us Free Resources For Dietitians at Any Stage of Business: 🍎 The Ultimate Checklist to Start Your Private Practice ✨ Free Training: Get Clients Now 3-Day Challenge 👯 Free Workshop: Hire Your Next Team Member 💻 The Pursuing Private Practice Blog 🎙️The Pursuing Private Practice Podcast