Self Storage Income

AJ Osborne
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The authority on creating wealth and income through self storage. Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1

  1. 343. Where to Buy a Self Storage Facility (Finding Markets 101)

    3 DAYS AGO

    343. Where to Buy a Self Storage Facility (Finding Markets 101)

    Before you buy your first self storage investment, you’ll need to figure out where to buy. But in a country with over 10,000 different cities, just picking wherever you find a deal won’t cut it.   Today, we’re showing you exactly how to find the best self storage market for you—and it may be closer than you think. This is the checklist we use when analyzing any area for self storage investing, along with the metrics that matter most when deciding whether or not to buy there.    How much does population growth really matter? What if new facilities are being built there? Should you buy close to home, or is remote self storage investing easier than you think? And what’s the one “king” of metrics that shows you whether or not your self storage facility will flourish or fail?   Then, once you find the market, how do you get deals sent to you? We’ll share exactly who to connect with and even how to find off-market facilities so you can acquire, manage, profit, and repeat.   Beginners, this is the first stage of your self storage business—do not skip it.    What you’ll learn in today’s show: Where to invest in self storage and which markets will work best for you The “king of metrics” that can make or break any self storage investment  The software we use when doing market research that everyone should try  Who to connect with in a market so you can start getting deals sent your way  How to find “off-market” self storage facilities with massive upside potential  —  Join the Self Storage Income Community:   https://www.selfstorageincome.com/learn   Grab AJ’s Book, _Growing Wealth in Self-Storage 2.0_ : https://www.amazon.com/Growing-Wealth-Self-Storage-2-0-Post-Pandemic/dp/1735258865     TractIQ: https://tractiq.com/     316. How to Analyze a Self Storage Facility from Scratch (6 Steps): https://www.selfstorageincome.com/podcasts/self-storage-income-2/episodes/2149092466  327. He Built a 15-Facility Portfolio with These “Underrated” Skills (Not Money) w/Gottfredson:   https://www.selfstorageincome.com/podcasts/self-storage-income-2/episodes/2149127504  332. Self Storage’s “Impossible” Data Just Went Public (This Changes Everything) w/Noah Starr:  https://www.selfstorageincome.com/podcasts/self-storage-income-2/episodes/2149154512        CNBC: Self-storage real estate has ‘close to zero’ correlation to the broader economy. That’s a good thing: https://www.cnbc.com/2025/11/20/self-storage-real-estate-sector-opportunity.html

    51 min
  2. 342. How to Be Successful in Self Storage (3 Things That Make The Difference)

    31 MAR

    342. How to Be Successful in Self Storage (3 Things That Make The Difference)

    There are three crucial things every self storage investor must pay attention to when building their portfolio. These are the things that helped me scale a $300M+ self storage business and grow through the Great Recession, the pandemic lockdowns, and every downturn and upturn in between.    If you get these three things right, you will be successful in self storage. Even better news? There's a huge buying opportunity right now (with more on the way).    I’ll outline everything from your self storage market, to the operations and tech you should use, to the structure of the deal (I’ll even share how much debt I have and how I structured it) so you can survive the down times, thrive during the good, and grow in the middle.    Plus, I’ll share how we’re “making” deals right now and getting facilities 40% under replacement cost with millions in walk-in equity. I wish someone had told me all this when I started, but now, I’m giving it to you in under half an hour.   What you’ll learn in today’s show:   The three things that make a self storage facility successful  Huge buying opportunities happening right now that 99% of people are missing  Measuring supply and demand: how to know your facility’s rates can grow  The technology we’re using right now to automate self storage facilities in our portfolio  How to structure debt, loans, and capital when buying a facility (exactly what I do) The due diligence clause you need to add in every self storage offer you make     —   Grab AJ’s Book, Growing Wealth in Self-Storage 2.0  - https://www.amazon.com/Growing-Wealth-Self-Storage-2-0-Post-Pandemic/dp/1735258865    TractIQ - https://tractiq.com/    Nokē Smart Entry - https://www.janusintl.com/products/noke    Hummingbird by Tenant Inc. (Self Storage Software) - https://www.tenantinc.com/products/hummingbird

    28 min
  3. 341. How to Unlock “Hidden” Revenue in Any Self Storage Facility (Immediately)

    24 MAR

    341. How to Unlock “Hidden” Revenue in Any Self Storage Facility (Immediately)

    The biggest threat to your self storage revenue isn’t your market, customers, or the asset itself. It’s you. In the wake of the 2008 Great Financial Crisis, I developed a simple yet powerful framework for mastering operations, unlocking hidden revenue, and increasing valuation. And in today’s market cycle, it’s just as relevant as it was back then. At its core, it all comes down to how you view your self storage facility. Too many operators view their facilities as real estate “assets,” where they rent out “units” to “tenants.” But that mindset is fundamentally flawed. Self storage is a business, with real “customers” and different types of “products.” Once you understand this, you can begin implementing a pricing model that drives true revenue growth, and in this episode, I walk through real examples that demonstrate how these changes can impact your bottom line. The truth is, occupancy doesn’t matter. It’s about revenue. Net operating income. Real cash flow. And when you make these changes, you’ll have more of it than you know what to do with.   What you’ll learn in today’s show: The best ways to increase the revenue (and value) of your self storage facility How to implement a profitable “tiered” pricing model at your self storage facility Why it’s crucial to operate self storage as a business (not a real estate asset) The biggest opportunities available to all self storage investors in 2026 How different pricing strategies can impact your bottom line (with examples) Three storage unit “buckets” you need to track with every facility — Grab AJ’s Book, Growing Wealth in Self-Storage 2.0

    21 min
  4. 340. 11 Red Flags You Can’t Afford to Ignore When Buying a Self Storage Facility

    17 MAR

    340. 11 Red Flags You Can’t Afford to Ignore When Buying a Self Storage Facility

    The mistake you’re about to make could sink your self storage deal. We’ve been there many times before. We’ve been too aggressive with our numbers, cut corners on due diligence, and lost money. Thankfully, you don’t have to make these same mistakes. Conner and George are shining a light on the biggest red flags and pitfalls that catch self storage investors by surprise and, in some cases, leave them with a problematic asset that bleeds money. From environmental complications to “phantom” occupancy, we address the warning signs that should tell you to walk away or at least go back to the drawing board with your self storage underwriting. The truth is that not all of these issues automatically spell doom for your self storage facility. Some roadblocks that might scare off the average investor could actually be opportunities hidden in plain sight. But preparation is the key. With real-life examples, we’ll show you exactly how to approach every deal, from deep market and competition analysis to due diligence checks and balances, so that the next self storage facility you buy is set up for success. What you’ll learn in today’s show:   11 biggest self storage deal “killers” you should (usually) walk away from Real-life due diligence blunders we’ve made in the past (don’t repeat them!) How to turn minor self storage issues into major opportunities How to protect your cash flow by properly forecasting tax and insurance costs Evaluating property improvements for their return on investment (ROI) Zoning, permitting, and title challenges that could set your self storage deal back —  Grab AJ’s Book, Growing Wealth in Self-Storage 2.0  - https://www.amazon.com/Growing-Wealth-Self-Storage-2-0-Post-Pandemic/dp/1735258865  Join the Self Storage Income Community! - https://www.selfstorageincome.com/learn  Live Oak Bank - https://www.liveoak.bank/

    45 min
  5. 339. How to Start Investing in Self Storage Right Now

    10 MAR

    339. How to Start Investing in Self Storage Right Now

    This is how to start investing in self storage, right now.  In under 25 minutes, I’m going to walk you through exactly how to go from no self storage investments to your first one. Everything from building your “buy box” to finding the deals with upside potential, financing, due diligence, increasing revenue, and repeating it to build an entire portfolio.  None of the steps I’m sharing are difficult and a beginner can follow each of them, step by step, to get their first self storage facility this year. But you’ll need to be consistent. There are opportunities out there right now—I should know, I’m heavily buying in 2026. But they won’t fall into your lap. If you’re able to spot the best self storage opportunities, present my three-offer strategy to sellers, and improve operations, you’ll have a cash-flowing, equity-building, stable asset for decades to come. I did it, too, buying small, mom-and-pop facilities for $500,000 or less.  Now, it’s your turn. You want to know how to buy a self storage facility? These are the exact steps I’d take in 2026.  What you’ll learn in today’s show: How to buy your first self storage facility by the end of 2026 Building your “buy box” and knowing what type of facility you want to buy  The value-add opportunities that will boost a facility’s value once implemented  The formula to follow to find stable, safe, opportunistic self storage markets  Three financing options to give every seller when making self storage offers Spotting the “money on the table” that will make you wealthy in self storage  — Grab AJ’s Book, Growing Wealth in Self-Storage 2.0  - https://www.amazon.com/Growing-Wealth-Self-Storage-2-0-Post-Pandemic/dp/1735258865  Join the Self Storage Income Community! - https://www.selfstorageincome.com/learn-yt

    24 min
  6. 338. How to Fund Self Storage Deals Without a Ton of Cash (Our Capital “Playbook”)

    3 MAR

    338. How to Fund Self Storage Deals Without a Ton of Cash (Our Capital “Playbook”)

    Ever wonder how self storage investors get their hands on enough capital to purchase not just one, or two, but several self storage facilities? The truth is that many of them bring very little of their own cash to the table. Why? Because self storage isn’t just another high-risk investment or business venture. It’s an opportunity. An opportunity to make steady (and passive) returns, allocate more capital to hard assets, and take advantage of massive tax benefits. After making this crucial mindset shift, you’ll find that there’s always more than enough money out there. From non-recourse (CMBS) loans and SBA loans to capital from family, friends, and other investors, there are countless sources to tap into—if you do your research, know your numbers inside out, and pitch your self storage deal as the wealth-building opportunity it is. AJ and Conner are breaking down all of your funding options, the ideal capital “stack” for novice investors, and the fastest ways to take down your next self storage deal—even if you’re starting from zero. What you’ll learn in today’s show: The capital “stack” any investor can use to fund their next self storage deal How to pitch your next self storage investment to limited partners (LPs) The number one mistake new self storage investors make when talking to banks The different types of loans you can use to finance your self storage facility How to protect yourself (and your limited partners) when structuring agreements — Join the SSI Community - https://www.selfstorageincome.com/learn-yt

    58 min
  7. 337. How We’d Set Up a Storage Facility from Scratch (Complete Playbook)

    24 FEB

    337. How We’d Set Up a Storage Facility from Scratch (Complete Playbook)

    This is how to run a storage business successfully if you’re starting from scratch.  Closing on your first self storage investment is a big deal—but it comes with a lot of questions: What management software should I use? What types of locks are best? How do I track competitor prices? How do I handle the auction and lien process if someone doesn’t pay?  It’s easy to get overwhelmed and resort to handling everything yourself, which often leads not only to a bad storage business but also to severe burnout. It doesn’t have to be like this, so today, we’re sharing our entire self storage tech stack—everything we use to run our self storage facilities (remotely!) so you can have a successful first, or next, self storage investment.  We’ll give you everything—management software, lock systems, lien automations, call and customer service providers, website hosting, and other recommendations. If this is your first self storage facility, this information could be the difference between you scaling fast or falling behind. What you’ll learn in today’s show: The expert playbook for running a self storage facility from scratch  Our complete self storage tech stack that you can use at your facility, too How to track competitors and ensure you’re pricing right in your market  Remote self storage investing? You can do it if you have these tools  Which “tech” is not worth the investment and won’t make you more money  How to join a bigger self storage “brand” with all the benefits  — Join the Self Storage Income Community    Software Mentioned in Today’s Show:  TractIQ  NowMetrics  Tenant Inc.  XPS Solutions  Patchwork Labs Storelocal  Nokē Smart Entry Ai Lean Veritec Solutions

    44 min
  8. 336. The #1 Lie Costing Self Storage Investors Millions

    17 FEB

    336. The #1 Lie Costing Self Storage Investors Millions

    The self storage industry is often described as one of the safest asset classes in commercial real estate. Low default rates. Recession-proof demand. An industry that rarely goes out of business. Only a fraction of a percentage of owners ever get foreclosed on.   That story is a lie.   You’ve heard it before. You’ve probably said it to other investors, your friends, and family when they ask you why you own a self storage facility or why you want to own one.    This is not reality—and today, I’m going to show you proof that the self storage industry is riskier than investors could ever imagine. Why would I say this as someone who owns hundreds of millions in self storage? Because where there’s risk, there’s opportunity, and in 2026, the “perceived” risk is higher than ever—and so is the opportunity.   This is the biggest lie in the self storage industry, and if you believe it, even for a second, you’ll get caught buying at the worst times and sitting on the sidelines during the best. This is how I was able to buy millions in undervalued assets after 2008—and in 2026, I’m doing it all over again.     What you’ll learn in today’s show: The #1 lie in the self storage industry that is costing investors millions How I’m buying majorly discounted self storage facilities in 2026  The self storage facilities that are at the greatest risk right now and need a buyer to save them  How I predicted the self storage bubble that finally burst in 2023 The “wealth explosion” that self storage investors can expect (it won’t last)   —  Grab AJ’s Book, Growing Wealth in Self-Storage 2.0 https://www.selfstorageincome.com/book   Storage vs Multifamily: Which Investment Is ACTUALLY Safer? https://youtu.be/zwBfETBkLhU?si=xbN2w_JeS4e4BRLK   The Self Storage Bubble Bust... https://www.selfstorageincome.com/blog/the-self-storage-bubble-bust

    28 min
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About

The authority on creating wealth and income through self storage. Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1

Information

  • Creator
    AJ Osborne
  • Years Active
    2019 - 2026
  • Episodes
    339
  • Rating
    Clean
  • Copyright
    © 2026 Copyright 2020-2025 All rights reserved.
  • Show Website
    Self Storage Income

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