Side Projects Podcast

with Clara Malley, Eli Williams, and Trey Taylor
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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream. Hosted by Clara Malley, Eli Williams and Trey Traylor. Find video episodes on YouTube. For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.

  1. Linking & Consensus Building on the Croisette

    1 dag siden

    Linking & Consensus Building on the Croisette

    For our second special edition pod, we spoke with Mark Stenberg, Senior Media Reporter at AdWeek, to compare notes on what people are talking about this year: AI FOBO, the proliferation of creators, and the increasingly blurry purpose of the festival itself. We get into why Cannes may be less about new ideas than consensus building, why public panels feel more PR-approved than ever, and data dissonance in the basement of the Palais.  Hosted on Acast. See acast.com/privacy for more information.

    25 min.
  2. Cannes Lions Is an Endless Times Square

    2 dage siden

    Cannes Lions Is an Endless Times Square

    This is the first of two special edition podcasts this week, recorded on the ground at the Cannes Lions Festival of Creativity ™️. Today, we’re joined by breakfast aficionado and friend of the show, Ben Dietz. Ben is ½ of the Hip Replacement podcast alongside our friend Kyle Raymond Fitzpatrick.  Ben is a longtime Cannes attendee, so we pick his brain about how the festival has evolved for better (and worse) over the past decade, why the work matters less and less, Toucan Sam snorting a line of stars, a theory of brands as mammals, the queen of Cannes Sara Fischer, the Pope, Cannes vs. Cannes, and more.  Hosted on Acast. See acast.com/privacy for more information.

    24 min.

  3. 16. jun.

    The Limits of Gatekeeping Fandom

    An enduring theme of the Knicks’ historic finals run has been squabbling over who and what constitutes “a real fan,” exacerbated by astronomical ticket prices, the intrusion of Kalshi, and the Side Talkification of New York. But what, exactly, is the role of gatekeeping when you want these moments of mass enthusiasm?  On the pod this week, we talk about New York after the Knicks’ win, why the gatekeeping discourse is almost as annoying as the kind of “GRWM to watch the Knicks at the White Horse Tavern”-type content, and avoiding a Jesse Plemmons in Civil War-style fandom litmus test. Hosted on Acast. See acast.com/privacy for more information.

    22 min.
  4. What Is “Youth Culture” in a Gerontocracy?

    9. jun.

    What Is “Youth Culture” in a Gerontocracy?

    Youth is vanishing. In a material sense, birth rates are plummeting around the globe and older people are staying in positions of power across both the public and private sector for longer periods of time. It’s also vanishing in a cultural sense, too thanks to a steady stream of reboots, remakes, and de-aged celebrities, as studios and execs bet on proven hits vs. net-new creative. Against this ossified backdrop, just how much is youth actually leading culture? And are we even giving them a chance? To learn more, we spoke with Samuel Moyn, a Kent Professor of Law and History at Yale University and the author of the upcoming book “Gerontocracy in America: How the Old Are Hoarding Power and Wealth—and What to Do About it.” He breaks down why gerontocracy poses one of the biggest challenges to a thriving youth culture and, by proxy, to creative risk taking.  Hosted on Acast. See acast.com/privacy for more information.

    33 min.
  5. Why Every Brand Wants a Piece of Bravo

    2. jun.

    Why Every Brand Wants a Piece of Bravo

    Reality TV has shaped the fabric of American society, from the White House to Summer House (sorry, had to). And Bravo-lebrities are some of the hottest tickets in town: racking up brand deals and starting their own companies and media empires which succeed or fail by their on-screen reputations. To better understand the state of play on all things Bravo and brands, we invited Gibson Johns to join us in the studio. He’s a Bravo aficionado, freelance writer, and host of the ‘Gabbing with Gib’ podcast. We discuss the Skinnygirl theory of brand building, the Bravo wink, why even the Kardashians keep coming back to reality TV, the new franchises he is most bullish on, and of course… the Summer House Reunion! Hosted on Acast. See acast.com/privacy for more information.

    48 min.
  6. Would You Buy a Luxury Shampoo For Your Dog?

    26. maj

    Would You Buy a Luxury Shampoo For Your Dog?

    Our resident cat owners Trey and Clara discussed the white space for luxury pet care with Alexandra Pauly. She’s the founder of Biche: a pet grooming brand bringing beauty industry standards to the category. We look at how pet care products fit within the larger trend towards “premiumized” household staples (ex. Graza and Fishwife) plus the ins and outs of developing a dog shampoo, DINKWADs, and the sorry state of dog etiquette in New York.  Hosted on Acast. See acast.com/privacy for more information.

    44 min.
  7. The Coolest Thing in Tech Is Nothing

    19. maj

    The Coolest Thing in Tech Is Nothing

    They’ve poached the CMO of Loewe, have a compelling social presence, and recently tapped Charli XCX as a shareholder and global ambassador. In doing so, Nothing, the nascent UK-based tech startup, seems to be aspiring to bring a measure of intrigue and cultural cachet to an industry otherwise highly deficient in cool: tech. On the pod this week, we go Marques Brownlee mode to discuss what the last cool moment in tech was, why Nothing’s strategy of carving a niche with young creatives is a smart play, Trey’s walkman, and more. Hosted on Acast. See acast.com/privacy for more information.

    25 min.
  8. Football After Fans

    12. maj

    Football After Fans

    The World Cup is less than one month away. The lead up has been marred by craven opportunism, flagrant price gouging, and worst of them all—a Jelly Roll theme song. It’s the most potent symbol of where global football is headed—endlessly mediated, ultra-exclusive, and heavily commercialized—and what it’s leaving behind: the fans. Our guest this week is Thomas Gorton, the co-founder of unk Studio. We get his take on how to ensure brand collaborations feel generative to the culture rather than extractive, gamified upstart leagues like “Baller League,” how gambling has zapped the viewing experience, and the beauty of lower league football.  Hosted on Acast. See acast.com/privacy for more information.

    39 min.
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Om

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream. Hosted by Clara Malley, Eli Williams and Trey Traylor. Find video episodes on YouTube. For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.

Oplysninger

  • Skaber
    with Clara Malley, Eli Williams, and Trey Taylor
  • Aktive år
    2024 - 2026
  • Episoder
    151
  • Vurdering
    Anstødeligt
  • Copyright
    © Side Projects
  • Websted for serie
    Side Projects Podcast