Standard Deviation Podcast

Juliana Jackson, Simo Ahava

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.

  1. 26. MAR.

    80% is the new 100%

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku LIMITED 20% off offer on the Javascript for Digital Marketers Course - Get it while it lasts! Latest content from Simo Ahava Add IPv6 Support To Your Server-side GTM Load Balancer Latest content from Juliana Jackson The business model is THE strategy (subscribe to the newsletter for more amazing content) LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/ Mentioned in the episode: META announcement for new Click-Through Measurement Definition STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi) - https://stape.io/solutions/facebook-capi-tag - CAPI tag- https://stape.io/solutions/facebook-pixel-tag - pixel tag- https://stape.io/gtm-set-up-assistant Google Universal Commerce Protocol Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf This podcast is brought to you by Juliana Jackson and Simo Ahava.

    39 min.
  2. 27.09.2025

    Another Tuesday, Another Identifier Panic

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/ Latest content from Juliana & Simo: Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysisAlso mentioned in the episode: Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)Analytics Summit - https://www.analytics-summit.com/Measure Summit - https://measuresummit.com/Measurecamp Helsinki - https://helsinki.measurecamp.org/Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manualsGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheonArben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

    44 min.

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Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.

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