Strut It: Bold Visibility through Instagram Marketing

Elizabeth Marberry
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  • Marketing
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Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

  1. The Marketing Asset That Saves Me 10 Hours/Week With AI (Part 3)

    12 hr ago

    The Marketing Asset That Saves Me 10 Hours/Week With AI (Part 3)

    Send us Fan Mail Today I'm sharing something that sounds a little boring on paper but has changed everything about how I use AI. It's not a funnel, it's not a sales page, and it's not a complex system. It's a single living document. And it has become one of the most valuable marketing assets I've built in the last two years. If you've ever felt like AI gives you generic, forgettable content, this episode is going to show you exactly why that's happening and what to fix in your strategy moving forward. WHAT YOU'LL LEARN IN THIS EPISODE 04:57 Why I built my AI Thought Partner document — and why it's more valuable than any funnel or sales page I've created06:24 The exhausting mistake most business owners are making with AI: starting from zero every single time07:49 What an AI Thought Partner document actually is — and why it's a living, breathing asset10:00 Category 1: High-level business overview — who you are, what you do, what makes you different11:51 Category 2: Your target audience — what keeps them up at 2am, what they desire, what they fear14:14 Why being a paid user of both Claude and ChatGPT means this document goes everywhere with you14:44 Category 3: Your offers — what you sell, who it's for, what objections people have before buying18:27 Category 4: Your brand voice — why a list of adjectives isn't enough and what to do instead19:24 Category 5: Your stories — your founder story, client wins, lessons learned, and the moments that shaped your perspective21:14 About the live workshop: Build Your AI Thought PartnerLinks Mentioned: Build Your AI Thought Partner WorkshopPart 1 → Ep121: Everyone Has AI. Here's How to Stand Out Anyway.Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberryFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    24 min
  2. How to Use AI Without Sounding Like Everyone Else on Instagram (Part 2)

    22 Jun

    How to Use AI Without Sounding Like Everyone Else on Instagram (Part 2)

    Send us Fan Mail Every reel, every caption, every time you show your face on camera — you're building something you can't fully see yet. You never know where all of this will lead until you get into action and start finding your voice. This is part two of my four-part series on how to use AI to market and grow your business on social media without losing what makes you you. Last week I covered the three biggest AI mistakes small business owners make. Today I'm diving into the four things AI actually needs from you if you want your content to stand out instead of blend in. WHAT YOU'LL LEARN IN THIS EPISODE 01:19 Why Elizabeth is speaking to 150 people in Cincinnati — and what it proves about content compounding over time02:44 Why most small business owners are under-leveraging AI even though everyone is using it03:36 A quick recap of Part 1 — the three biggest AI mistakes (and how to avoid them)04:32 The missing ingredient in most people's AI content strategy: the human element05:00 Thing #1: Your stories — why your lived experience is the raw material of your brand06:52 Thing #2: Your opinions — where thought leadership actually lives09:34 Thing #3: Your client stories — what AI will never know unless you tell it11:50 Thing #4: Your perspective — the differentiator AI can't replicate13:44 Your homework this week: how to build your Story Vault in a Google Doc15:34 What's coming in Part 3 — the exact document Elizabeth built to train AI on her brand15:59 About the live workshop: Build Your AI Thought Partner YOUR HOMEWORK: BUILD YOUR STORY VAULT Open a Google Doc this week and create a document called My Story Vault. Add these four headings: Stories from my life (mistakes, wins, pivotal moments, childhood memories that connect to your work)Client success stories (transformations, results, things clients have said to you)Things I believe (your hot takes, opinions, frameworks, things you'd push back on in your industry)Questions my audience asks (the same questions you hear on sales calls, in DMs, in emails — every week)Add five items under each heading. That's it. Once you start feeding this into your AI conversations, the quality of everything it creates for you will shift dramatically. Links Mentioned: Build Your AI Thought Partner WorkshopPart 1 → Ep121: Everyone Has AI. Here's How to Stand Out Anyway.Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberryFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    18 min
  3. Everyone Has AI. Here's How to Stand Out Anyway. (Part 1)

    15 Jun

    Everyone Has AI. Here's How to Stand Out Anyway. (Part 1)

    Send us Fan Mail Instagram is filling up with AI-generated content. And as more small business owners and creators start using these tools, one thing is becoming really clear — everyone is starting to sound the same. So how do you use AI effectively without losing what makes you you? That's exactly what we're tackling today. This is part one of a four-part series on how to use AI in your marketing as a small business owner. We're going back to the basics, laying the right foundation, helping you avoid common mistakes, and making sure you have what you need to stand out instead of blend in. *INSTAGRAM UPDATE WORTH KNOWING Instagram just rolled out the ability to reorder your grid posts. To access it, go to your profile, long press on any post, and select Reorder Grid from the menu that appears. You can then drag and drop your posts to change the order they appear on your public profile. This matters because those first nine posts on your profile often determine whether someone follows you or not. My advice: don't overthink it and don't spend three hours rearranging your feed like it's a living room makeover. But do think strategically about what someone sees within the first five to seven seconds of landing on your profile, and make sure it's positioned to attract your ideal client or customer. WHAT YOU'LL LEARN IN THIS EPISODE 02:17 Instagram update: how to reorder your grid posts and why it matters 05:24 Why we're in the "Summer of AI" and the perspective I'm bringing to this series 07:16 The real conversation happening around AI in 2026 (it's not "should I use it" anymore) 07:45 Why using AI is quickly becoming the baseline and what the actual competitive advantage is now 08:39 What AI-generated "slop" looks like and why it's hurting the people posting it 09:36 Why AI is making thought leadership more valuable, not less 10:33 Mistake #1: Waiting until you figure it out (the fear and avoidance trap) 13:50 Mistake #2: Using AI to replace your thinking instead of amplify it 15:37 Mistake #3: Giving AI zero context and why this is the biggest reason outputs feel generic 18:49 The mindset shift that changed everything: treating AI like a strategic thought partner 19:17 One action step to take this week: ask AI to interview you before it creates anything 20:39 About the live workshop: Build Your AI Thought Partner Links Mentioned: Build Your AI Thought Partner WorkshopThink Bigger: Using AI to Expand What’s Possible in Your Business with Geoff WoodsHot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberryFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    24 min
  4. Claude Co-Work, ChatGPT Carousels & the Future of Content Creation with Austin Armstrong

    8 Jun

    Claude Co-Work, ChatGPT Carousels & the Future of Content Creation with Austin Armstrong

    Send us Fan Mail I am sitting down with Austin Armstrong, author of Virality, keynote speaker, founder of Syllaby AI, and someone who has generated billions of views across social media through short-form video strategy.  We talked about what's actually working on Instagram in 2026  including how Austin uses trial reels to test content, his strategy for repurposing videos across platforms, and why collaborations are still one of the fastest ways to grow your audience organically. But we also went deep into AI.  Austin shared how he's using ChatGPT's newest image generation update to create Instagram carousel posts in a fraction of the time, how Claude Co-Work is changing the way creators and business owners work with AI beyond just prompting, and how entrepreneurs can use these tools to simplify content creation without losing authenticity or personality.  WHAT YOU'LL LEARN IN THIS EPISODE 02:11 How Austin went from MySpace at 14 years old to becoming one of the leading voices in AI marketing 07:31 Why every CEO and founder should be building a personal brand and how it lets you pivot 11:24 Why consumers increasingly buy from people who share their belief systems 13:20 What's actually working on Instagram right now: Austin's top strategies for 2026 13:48 How Austin reposts top-performing content and why one repost just hit 600,000 views 15:13 The tool Austin uses to download Instagram videos without a watermark 16:13 Why collaborations are still one of the most underrated growth tools on Instagram (and how to add up to 5 collaborators per post) 19:24 How Austin uses trial reels to A/B test hooks before posting to his main feed 25:32 How Austin is posting 3 times a day on Instagram — and how AI makes that possible 25:59 The exact process for using ChatGPT Image 2.0 to create Instagram carousel posts in minutes 31:11 What Claude Co-Work actually is — a plain-English breakdown for beginners 39:46 All about Syllaby — the AI video creation and scheduling tool Austin founded Links Mentioned: Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberryFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberryFree Monetize Your IG GuideSyllaby - Austin's AI video creation and scheduling platformAustin Armstrong's WebsiteFollow Austin on Instagram SnapInsta - free tool to download your Instagram videos without watermarkPrevious episode — Ep119: How I Use AI to Reverse Engineer Viral HooksWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    48 min
  5. How I Use AI to Reverse Engineer Viral Hooks (Part 3)

    1 Jun

    How I Use AI to Reverse Engineer Viral Hooks (Part 3)

    Send us Fan Mail Today I'm pulling back the curtain on how I'm using AI in my business to reverse engineer viral hook formulas, generate stronger content ideas, and speed up my content creation process without losing personality or authenticity in my marketing. This is part three of our hooks and messaging mini series, and it might just be the most practical episode of the bunch. What You’ll Learn in This Episode: 01:43 Why this hook series has been about so much more than just text on screen 02:07 How I run two businesses simultaneously — The Wedding Dance Coach in Denver and my Instagram marketing brand 04:20 The #1 mistake business owners make when using AI for content creation 05:16 What a Master AI Brand Book is and why building one changes everything about your AI outputs 06:43 The simple strategy I use to reverse engineer viral hook formulas with AI 07:40 How to study Instagram content like a marketer, not a consumer 08:34 Exactly what to say to ChatGPT or Claude when you upload a viral hook screenshot 09:55 How to prompt AI to generate 10 hook variations using your brand voice 11:16 Why AI is your strategic thought partner not your replacement 13:36 Hot Reels client results: from 2,000 to 70,000 followers, and six figures added in revenue 15:20 Next week: Austin Armstrong on AI, marketing, and growing to almost 1 million Instagram followers Links Mentioned: Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberryFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberryFree Monetize Your IG GuideThe Wedding Dance CoachPart 1 → Ep117: The Secret to Stronger Instagram HooksPart 2 → Ep118: The 4-Part Hook Formula Behind Viral ReelsWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    17 min
  6. The 4-Part Hook Formula Behind Viral Reels (Part 2)

    25 May

    The 4-Part Hook Formula Behind Viral Reels (Part 2)

    Send us Fan Mail You already know that strong hooks are one of the biggest things separating content that gets ignored from content that gets watched, shared, and remembered. But today I want to take this a step deeper because most business owners think a hook is only the text at the beginning of a reel. And honestly, that's just one piece of it. There are actually four different places you can hook someone inside of one piece of content. And once you understand this, you'll start seeing viral content completely differently. WHAT YOU'LL LEARN IN THIS EPISODE 01:56 The reel Elizabeth posted that hit 86,000+ views and the content strategy lesson inside it 03:18 Why timely, relatable content outperforms polished educational content (and how to use this in your business) 07:06 Hook #1: The text hook — why specificity beats everything 09:22 Hook #2: The visual hook — why most people process your visuals before they read a single word 10:43 Hook #3: The audio hook — your opening words, tone, pacing, and music choice all count 13:42 Hook #4: The caption top line — the most overlooked hook placement of all four 15:06 How to use all four hooks together to create content that stops the scroll AND drives business results 16:52 Next week: how Elizabeth uses AI to reverse engineer viral hooks Links Mentioned: - Free DM Automation Guide + 1 Month of ManyChat Free:DM me the word LEADS on Instagram @elizabethmarberry - Free Monetize Your IG Guide - Hot Reels (my 12-month Instagram content lab) - Missed Part 1? Ep117: The Secret to Stronger Instagram Hooks WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    18 min
  7. The Secret to Stronger Instagram Hooks (part 1)

    18 May

    The Secret to Stronger Instagram Hooks (part 1)

    Send us Fan Mail If your brain feels a little overloaded right now, you are absolutely not alone. So many business owners are trying to keep up with content, trends, and algorithms while also running their actual business, life, and family. And I think a lot of us are over-complicating Instagram. This is part one of a mini series on hooks, messaging, and what's working on Instagram right now. WHAT YOU'LL LEARN IN THIS EPISODE 01:46 How speaking at Social Media Marketing World in Anaheim and the Wedding Show Producers International Conference came directly from consistent Instagram content 04:31 Why hooks are the #1 thing entrepreneurs are struggling with right now 05:26 What a hook actually is and why it's not manipulation or clickbait 06:48 The biggest hook mistake business owners are making in 2026: being too vague 07:17 A real before-and-after hook example: from generic to scroll-stopping 08:44 The four things strong hooks do: create curiosity, speak to pain points, challenge beliefs, and create emotional resonance 10:35 The questions you're asking about your content that are actually distractions 11:02 Why messaging (not camera quality or editing) is what changes your results 11:30 Hot Reels client Cathy: how one hook-driven reel hit 20,000 views in 24 hours 13:13 A teaser for next week: the four places you need to be hooking your audience (it's not just the text on screen) 14:38 Your homework: audit your last 9 posts for hook specificity LINKS MENTIONED: - Free DM Automation Guide + 1 Month of ManyChat Free: DM me the word LEADS on Instagram @elizabethmarberry - Free Monetize Your IG Guide - Hot Reels (my 12-month Instagram content lab) WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    18 min
  8. The Fastest Way to Grow on Instagram: Get in Front of New Audiences (Part 3)

    11 May

    The Fastest Way to Grow on Instagram: Get in Front of New Audiences (Part 3)

    Send us Fan Mail We made it to part three of our three-part mini series on underrated Instagram growth strategies for 2026 and I saved two of my absolute favorites for last. In Part 1 we talked about growing without posting more.  In Part 2 we covered how to create content that spreads. Today we're talking about how to get your brand in front of an entirely new audience — one strategy happening on Instagram and one happening completely off the app. These are two of the most overlooked growth moves I know, and I cannot wait for you to run with them. WHAT YOU'LL LEARN IN THIS EPISODE 01:48 Strategy 7: Instagram Collab Posts — the most underutilized feature for getting in front of new audiences fast02:46 The biggest mistakes businesses make with collabs (and how to avoid them)04:35 How to find the right collaboration partner — audience alignment, account size, and niche fit05:04 Real-world collab examples: Pilates studio + local coffee shop, real estate agent + mortgage broker07:49 Strategy 8: Speaking, workshops, and in-person networking — why real-life visibility drives the highest quality Instagram growth09:17 How my speaking career directly correlated with spikes in my Instagram following10:37 How to invite people to follow you in real life (and why you must always ask)11:06 Why DM automation is the perfect backend system for in-person networking11:35 Your homework: one action to take this month LINKS MENTIONED  Hot Reels — my 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberry for all the details Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG Guide🎙️ Missed the earlier episodes? Part 1 (Ep114) | Part 2 (Ep115)  WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    15 min
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Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

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