Tape Happens

Good Tape
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Tape Happens is a narrative-driven, four-part mini-series about Good Tape, a company that never planned to exist but grew to 2.5 million users worldwide in just 2 years — told by the people who built and used the product from day one. Across four episodes, you’ll hear how a scrappy prototype became a real product, how a handful of tweets sparked hundreds of fans overnight, and how a small team built not just a product but a great place to work.

Episodes

  1. 03/06/2025

    01 - The Accident

    What happens when a weekend hack changes how journalists work? This episode uncovers how a developer, a Danish newsroom, and a Slack thread sparked the idea that became Good Tape — an AI transcription tool. In this episode: Facing the pain of manual transcriptionDiscovering Whisper on GitHubBuilding the first prototype and transcriptWatching journalists’ jaws dropShowing the CEO what it could do Featuring: Jakob Steinn Sturluson, Mads Olrik, Fie Dandanell, Tav Klitgaard, and Lea Korsgaard, Alex Sabour, Sebastian Winther, and Seraina Silja Hürlimann.

    17 min

  2. 03/06/2025

    02 - The Tweet

    Can a handful of tweets turn a scrappy side project into the talk of the Danish media industry? This episode tells the story of how a duct-taped AI transcription tool spread like wildfire — long before the product was ready. In this episode: Finding the name Good TapeDemoing the prototype in a barLaunching with a handful of tweetsExperiencing unexpected traction Featuring: Jakob Steinn Sturluson, Tav Klitgaard, and Lea Korsgaard, Sebastian Winther, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.

    12 min

  3. 03/06/2025

    03 - The Proof

    Can you turn thousands of free users into paying customers? This episode covers a big turning point for Good Tape, as the team was looking for another co-founder and planned its growth by bootstrapping. In this episode: Bringing on a co-founderLaunching paid subscriptionsSigning up 1,500 paying customersCaring about data securityHearing from happy customers Featuring: Jakob Steinn Sturluson, Tav Klitgaard, Lasse Finderup, Alex Sabour, Mads Olrik, Fie Dandanell, Lea Korsgaard, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.

    12 min

  4. 03/06/2025

    04 - The Team

    Behind all the AI? Humans. Real humans. This episode dives into how, alongside a powerful tool, Good Tape built a culture that puts people first, and why staying small, weird, and human became their superpower. In this episode: Hiring and growing the teamMoving into a new officeLetting a robot send you homeBuilding a people-first cultureStaying small on purpose Featuring: Jakob Steinn Sturluson, Tav Klitgaard, Lasse Finderup, Alex Sabour, Ýmir Gyðuson Gíslason, and Seraina Silja Hürlimann.

    16 min
  5. Introducing Tape Happens

    27/05/2025

    Introducing Tape Happens

    Tape Happens is a narrative-driven, four-part mini-series about Good Tape, a company that never planned to exist, but grew to 2.5 million users worldwide in just two years. Across four episodes, you'll hear how a scrappy prototype became a real product, how a handful of tweets sparked hundreds of fans overnight, and how a small, mighty team built a great product and a great place to work. Featuring: Jakob Steinn Sturluson, Lasse Finderup, Tav Klitgaard, Mads Olrik, Fie Dandanell, Lea Korsgaard, Sebastian Winther, Alex Sabour, Ýmir Gyðuson Gíslason, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.

    1 min

Trailer

About

Tape Happens is a narrative-driven, four-part mini-series about Good Tape, a company that never planned to exist but grew to 2.5 million users worldwide in just 2 years — told by the people who built and used the product from day one. Across four episodes, you’ll hear how a scrappy prototype became a real product, how a handful of tweets sparked hundreds of fans overnight, and how a small team built not just a product but a great place to work.

Information

  • Creator
    Good Tape
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Explicit
  • Copyright
    © Good Tape
  • Show Website
    Tape Happens