The Attention Shift

Ed Abis, Jo Redfern and Lee Radbourne
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  • Every two weeks

Don’t fit the format. Fix it. The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat. This is The Attention Shift powered by Dizplai. Hosted on Acast. See acast.com/privacy for more information.

  1. What the UK's Under-16 Social Media Ban Means for Sport | 5 Sports & Media Stories

    15 hr ago

    What the UK's Under-16 Social Media Ban Means for Sport | 5 Sports & Media Stories

    The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to break down the stories shaping how the industry works now, built for senior sports and media professionals. This week Ed sits down with Harry Macey from Dizplai. They unpack Starmer's blanket ban on social media for under-16s, going further than Australia's December 2025 law. Why the Sidemen's manager just told the BBC Charter Review that public service broadcasting has lost Gen Z. The IAB's formal declaration of creator marketing as a $44BN core media channel. Telemundo's most aggressive-ever digital World Cup strategy. And the $300M live commerce category quietly built on sealed sports card packs. To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest. CHAPTERS 00:00 Intro & Starmer's Under-16 Social Media Ban 06:00 The BBC's Gen Z Problem 11:00 Creator Marketing Just Became a $44BN Core Channel 17:25 Telemundo's All-In World Cup Strategy 21:30 Sport Card Breaking and the $300M Live Commerce Economy 26:00 Wrap-Up Hosted on Acast. See acast.com/privacy for more information.

    29 min

  2. 10 Jun

    Why Unilever Bet Half Its Budget on Creators for the World Cup | 5 Sports & Media Stories

    The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host to break down five stories shaping how the industry works now, built for senior sports and media professionals. This week Ed sits down with Ellie Walter from Dizplai. They unpack Premier Padel and Red Bull's new mobile game Court Legends, designed to fix padel's pro circuit awareness problem. Kings League's revenue model where less than 5% comes from media rights and 85% of fans are under 35. HMA's landmark PrizePicks partnership across 200+ local YouTube shows. TikTok's new Local Feed rolling out in the US. And Unilever's biggest-ever sports activation, moving half its marketing budget to creators for the World Cup. To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest. CHAPTERS 00:00 Intro & Welcome to Ellie Walter from Dizplai 00:30 The Real Reason Red Bull Built a Padel Game 06:38 Kings League's Creator-First Model 12:01 The Biggest Sports Media Deal of 2026 Goes to YouTube 16:51 TikTok Goes Local 22:15 Why Unilever Bet Half Its Budget on Creators 27:54 Wrap-Up Hosted on Acast. See acast.com/privacy for more information.

    30 min

  3. 5 Jun

    How to Go Viral on YouTube in 2026 | Seb Losardo

    Seb Losardo is the YouTube strategist behind 10 billion views. His client roster at Grow Media Club includes WillNE, John Nellis, Quadrant, Billy Wingrove, Laura Woods, and The Switch with Kevin Pietersen, collectively pulling 700 million views every month. Featured in Humble&Brag's 13 Best YouTube Strategists in the World as "The Professionaliser", he's the strategist who took YouTube from creator economy to media industry. Ed sits down with Seb to unpack the journey from Sky Sports to founding Grow Media Club. The 40:30:30 rule that flips how most creators think about time. Outlier mining and how to find videos that 10x a channel's baseline. The strategy behind The Switch with Kevin Pietersen, which did 12 million views on its first upload. And what the next generation of athletes, Haaland, Bellingham, KP, are about to do to the World Cup. To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email hello@attentionshift.media. CHAPTERS 00:00 Intro & Seb's Journey From Sky Sports to Grow Media Club  06:11 Building the Business: Year One to 700 Million Views a Month  17:03 The 40:30:30 System: Why Packaging Beats Content  22:00 Outlier Mining: How to Engineer Viral Ideas  37:33 Inside The Switch With Kevin Pietersen  44:02 The Athlete Landscape: Haaland, Bellingham, Ronaldo and What's Next  56:00 Wrap-Up Hosted on Acast. See acast.com/privacy for more information.

    1 hr
  4. Has KSI Really Left the Sidemen, FIFA's Fan ID Splits Opinion & MrBeast Just Took on Google!

    3 Jun

    Has KSI Really Left the Sidemen, FIFA's Fan ID Splits Opinion & MrBeast Just Took on Google!

    Joe Edwards, Marketing Director at Dizplai joins Ed for this week's news episode, stepping in as the first of several rotating Dizplai guest co-hosts. The five stories on the table all circle the same question: who actually owns the fan? From KSI walking away from the Sidemen to FIFA trying to identify every fan in a stadium, this week's news cycle is about identification, value exchange and the limits of free reach. Ed and Joe break down KSI's shock exit from the Sidemen and whether it's real or a lost Arsenal bet. FIFA's new Fan ID, the most ambitious mass-identification play in sport history. MrBeast's Beast Industries entering the upfronts to compete for annual brand budgets. Fanatics' FanGraph advertising network, built on 2BN+ daily fan signals from 100M+ identified fans. And Tubi giving away the 2026 World Cup in 4K, for free, with no login required. To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email ⁠hello@attentionshift.media⁠. Hosted on Acast. See acast.com/privacy for more information.

    29 min

  5. 22 May

    Inside the Fastest Sport Ever to Reach the Olympics | FIBA 3x3, Esteban Gonzalez Villa

    Esteban Gonzalez joined FIBA in 2015 on a three-month internship. Eleven years later, he's the Senior Digital Content Manager for FIBA 3x3 — a sport with 10 million followers, 1.1 billion video views and over $220M in media value generated for sponsors in 2025 alone. It's also the fastest sport ever to reach the Olympics — just five years from pro circuit launch to Olympic discipline. In this episode, Ed sits down with Esteban to break down how FIBA 3x3 built one of the most efficient content engines in world sport. Why digital-first was a strategic choice, not a fallback. How brands like Mitsubishi Electric are buying teams rather than sponsoring them. Why Karl Lagerfeld and Elle want in. And the next bet, moving off-platform to own the audience instead of renting it. To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email hello@attentionshift.media. CHAPTERS 00:00 — Intro & Esteban's 11-Year Journey at FIBA 3x3 05:30 — What 3x3 Is and How It Reached the Olympics in 5 Years 11:40 — Why Digital-First Was a Strategic Choice 18:20 — The $220M Media Value Engine, Karl Lagerfeld and Mitsubishi 27:50 — AI, Localisation and Content Across YouTube, Instagram and TikTok 35:50 — Trends Reshaping Sports Content and the Rise of Private Communities 39:30 — The Next Chapter for FIBA 3x3 Hosted on Acast. See acast.com/privacy for more information.

    45 min
  6. We Broke Down the 5 Biggest 2026 NYC Upfronts. One Network's Strategy Stood Out.

    20 May

    We Broke Down the 5 Biggest 2026 NYC Upfronts. One Network's Strategy Stood Out.

    In May 2026, five of the biggest media companies in America stood on a stage in New York and explained how they plan to make money for the next 12 months. YouTube declared itself TV. Disney pitched fandom. Fox did the opposite of everyone else. The 2026 upfronts didn't reveal one winner; they revealed five completely different bets on the next decade of media. Ed and Jo unpack the five biggest upfronts one at a time. Why YouTube has officially repositioned creator-led shows as premium TV inventory. What it actually means that Disney is now selling fandom instead of exclusivity. Why Fox has divested traditional networks and gone all-in on Tubi while Paramount and Warner Bros. merge. Plus NBC owning Sunday, Warner Bros. Discovery's pre-merger pitch, and the one network whose strategy stood out most to both of them. New episode every Wednesday. Listen wherever you get your podcasts or at dizplai.com/podcasts. Want to feature as a guest or want a question answered on the show? Email us at Hello@attentionshift.media Chapters 00:00 — Intro & Jo's News 01:00 — YouTube Officially Becomes TV 04:50 — Disney Sells Fandom, Not Exclusivity 10:15 — Fox Zigs While Everyone Else Zags 15:35 — How NBC Just Owned Sunday 21:00 — Inside WBD's Pre-Merger Upfront 26:30 — Wrap-Up & Farewell to Jo Hosted on Acast. See acast.com/privacy for more information.

    31 min

  7. 13 May

    The End of FIFA's Panini Era, Why Bryson Picked YouTube Over the PGA & Fencing's VIRAL New Tech

    A two-time major champion just told reporters he'd rather grow his YouTube channel than go back to the PGA Tour. Bryson DeChambeau wants to play "tournaments that want him", and treats his 2.6 million-subscriber channel as the long-term career play. The player-as-creator thesis just went mainstream. That's one of five stories Ed and Jo unpack this week. TikTok has hired Issa Rae's Hoorae Media to commission its first scripted Original Series. Duke just signed a first-of-its-kind college rights deal with Amazon Prime Video, and the Big Ten objected within 72 hours. The World Fencing League's blade-tracking tech turned every sword tip into a lightsaber trail and pulled hundreds of millions of views in a week. Plus FIFA walks away from a 50-year Panini relationship for a long-term Fanatics deal. Chapters 00:00 — Intro 00:30 — Why Bryson Picked YouTube Over the PGA 05:50 — TikTok is Launching Its First Original Series 11:30 — Amazon Invests in College Sports 16:05 — Fencing's VIRAL New Tech 21:00 — FIFA Drops Panini After 50 Years 27:00 — Wrap New episode every Wednesday. Subscribe to the Dizplai newsletter to never miss an episode. Want to feature? Email us at Hello@attentionshift.media Hosted on Acast. See acast.com/privacy for more information.

    29 min

  8. 8 May

    What 9 Billion Views Taught One Production Company About Fans, and What They Actually Watch

    This week, Jo is joined by Robbie Spargo, Co-Managing Director at Little Dot Studios, one of the UK's leading social media and content agencies with nine billion organic views flowing through their network every month. They cover where fandom is being built, why average view duration has overtaken raw views as the metric that matters, and what social commerce means for sports organisations trying to monetise their audiences. Got a guest suggestion or question for Ed & Jo? Email hello@attentionshift.media 00:00 Intro 02:40 Where fandom is built 04:49 YouTube becomes TV 09:31 Creators vs rights holders 16:30 Data and feedback loops 21:46 Super fandom as currency 26:00 The sports media ecosystem 31:11 Social commerce arrives 35:30 Wrap Hosted on Acast. See acast.com/privacy for more information.

    39 min
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Trailer

About

Don’t fit the format. Fix it. The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat. This is The Attention Shift powered by Dizplai. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Ed Abis, Jo Redfern and Lee Radbourne
  • Years Active
    2025 - 2026
  • Episodes
    43
  • Rating
    Explicit
  • Copyright
    © Ed Abis, Joe Redfern and Lee Radbourne
  • Show Website
    The Attention Shift

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