The Dream Pushkin

What's it like to hand your life over to someone who claims they’ll make it better? Jessie Lee Ward, the self-proclaimed “#1 network marketer in the world,” charges her coaching clients thousands of dollars for a trip to Colombia that's described like a work retreat. The reality is more like a brutal 15 hour hike, with late night hypothermia. Is this what it takes to be successful in life and business?
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Despite regular therapy, Jane is in a funk. She and Dann discuss what's happened to them, and what she hopes (and fears) life coaching might do for her — or teach her to do for herself. Jane embarks on a hunt for a professional life coach of her own.
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Jennifer Rajala got sucked into the MLM-to-coaching pipeline. A social worker from northern Michigan, Jennifer rose quickly through the Arbonne ranks. She earned the right to lease an Arbonne branded Mercedes. But she still wasn’t making any real money. Then Jenn discovered Rankmakers, the life coaching program that promised to truly maximize her potential.
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Napoleon Hill, ever heard of him? He wrote "Think and Grow Rich," one of the favorite self-help handbooks of all time. His fans include Tony Robbins and life coaches of all stripes. But Napoleon Hill was not a genius of self-help. He was a scam artist who never practiced what he preached. Journalist Matt Novak tells Jane what he’s found (and what he hasn’t) about one of the biggest architects of modern coaching.
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Now a life coach herself, Jennifer Rajala is lauded at Rankmakers; she’s a hustler who can inspire others to buy coaching packages better than just about anyone else. That is, until she realizes she’s selling empty promises.
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Neuro-linguistic programming, or NLP, is the communication technique used by coaches and cult leaders alike. John James Santangelo—a fan of Napoleon Hill— is an NLP expert who gives Jane a crash course. Jane is mesmerized, and according to Santangelo, might've even been hypnotized.
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