The Edward Show

Edward Sturm
  • 5.0 (1)
  • Marketing
  • Updated daily

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. 1 day ago

    He Donated a Free Roof and Got Links You Can't Buy

    E1155: A roofer in South Florida donated a free roof through Habitat for Humanity. The charity wrote about it and linked to his business. Then a local news station picked up the story, his Facebook post was shared more than 200 times, and one act of goodwill produced the kind of links and attention that are extremely difficult to buy. That is goodwill link building. I break down how businesses can do genuinely useful things for people, nonprofits, organizations, and other companies, then turn that work into backlinks, partnerships, mentions, and press. The important part most businesses miss is simple: ask for the link. Businesses already sponsor youth sports teams, donate products, support nonprofits, volunteer their services, and contribute to community projects. But because they are not thinking about SEO, they often get a logo or plain-text mention and never ask for a backlink. I cover real examples and practical ways to use this strategy across SaaS, e-commerce, and local services. In this episode: - How a donated roof turned into a nonprofit backlink, local press, and 200+ social shares - Why sponsorships and donations frequently create easy backlink opportunities - The two-minute follow-up email most businesses never send - How Lily Ray generated a large number of links through a pro bono marketing project during COVID - How SaaS companies can give free accounts to nonprofits and earn relevant partner links - How to get links from companies whose products you already use - Why publicly saying something positive about another company can lead to a case study or customer-story backlink - How e-commerce brands can donate products to relevant causes - Why recurring donations can produce links from multiple pages over time - How returned or lightly damaged inventory can become a link-building asset instead of waste - How e-commerce businesses can donate their expertise, not just their products - How local service businesses can provide free work to nonprofits or newly opened businesses - How disaster preparation and disaster response can create legitimate local press opportunities - Why third-party tips to journalists often work better than pitching your own company - How one goodwill project can produce backlinks, social shares, partnerships, and press at the same time The bigger idea is that backlinks work best when they look like real marketing. Instead of inventing artificial reasons for websites to link to you, do something that actually gives another organization a reason to mention you. Support something meaningful. Give away something useful. Solve a problem. Share somebody else's business. Donate your expertise. Then ask for the backlink. ⭐️ Bodhi- Local SEO's roofer post and comments - https://x.com/irentdumpsters/status/2092371437365461368  ⭐️ Lily Ray's post - https://x.com/lilyraynyc/status/2092672103283613939  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Goodwill Link Building Intro 00:34 Habitat Roof Story 01:44 Ask For The Link 03:16 SaaS Goodwill Ideas 05:11 Ecommerce Donation Plays 07:21 Local Services Givebacks 07:58 Turn Good Deeds Into Press 10:08 Student Results Example 11:20 Daily Podcast Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #linkbuilding #backlinks

  2. 3 days ago

    Google Can Detect Your AI Content. Here's What Happens Next.

    E1153: Breaking down the debate around AI-written SEO content, Google's ability to identify machine-generated text, and whether AI detection could eventually become a meaningful part of Google's search and training systems. Google's John Mueller recently liked a LinkedIn post arguing that Google may be moving toward an algorithm designed to target all AI content. That comes after the August spam update, which many site owners reported hit AI-heavy websites particularly hard. But detecting AI content and penalizing AI content are two very different things. I also look at an argument from SEO, Dan Petrovic, who explains why Google has little reason to automatically remove content simply because AI was involved in creating it. Google already has sophisticated systems for evaluating content quality, usefulness, and user behavior. In this episode: - Why John Mueller liking a post about an AI content crackdown caught my attention - What the August spam update may tell us about Google's treatment of AI-heavy websites - How easily Google may be able to detect AI-generated text - Why AI detection does not automatically mean an SEO penalty - How Google could use AI detection as one signal among many - Why user behavior may matter more than whether a human or AI wrote the first draft - How Google can use post-click behavior, session activity, and other signals to evaluate usefulness - Why low-quality content existed long before ChatGPT and other LLMs - How AI-generated content could be treated differently in search results versus AI training data - Three possible ways Google could handle AI-generated text going forward - Why Google might allow AI content to rank while excluding some of it from model training - Why AI content could receive less weight rather than being completely ignored - How user-generated content from customers, Reddit, reviews, and other sources could become increasingly important - Why I am still using AI for SEO content - The difference between using AI as a writing assistant and publishing completely AI-generated articles - Why short-prompt, publish-without-editing AI content is a bad SEO strategy - How we use AI for ideation, articulation, summarization, and heavily edited drafts - Why satisfying search intent still matters regardless of how the content was created - Why high-intent SEO remains one of the areas where I believe AI can be especially useful My view is that AI content is not going to disappear from Google Search simply because Google can identify it. Google has much more information available than authorship alone. It can evaluate whether a page answers the query, whether users find it useful, and whether the website is creating something people actually want. That means the goal should not be to make AI content undetectable. The goal should be to use AI carefully, edit heavily, add real information, satisfy search intent quickly, and create pages that deserve to rank. For us, AI remains a writing assistant rather than a replacement for the entire content process. ⭐️ Ep 1140 - Claude Is Watermarking Everything It Writes. Google Doesn't Have the Key - https://youtu.be/U4WKswNBr0s  ⭐️ Kristine Schachinger on LinkedIn - https://www.linkedin.com/posts/kschachinger-seo_i-said-it-a-couple-months-ago-and-im-going-share-7498052042116976640-re-G/  ⭐️ Dan Petrovic: No AI Penalty - https://dejan.ai/blog/ai-penalty/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 John Mueller Likes AI Warning 00:54 August Spam Update Fallout 01:21 Can Google Detect AI 01:31 EU AI Act Watermarking 02:48 What If Detection Is Cheap 03:18 Dan Petrovic Takeaways 05:07 Detection vs Quality Signals 07:41 Three Future Scenarios 09:23 How To Use AI Safely 11:43 Wrap The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #aiseo #digitalmarketing

  3. 3 days ago

    Stop Panicking About Google's Goto Redirects. Build Your Own Tools Instead.

    E1154: Google's new goto redirects have a lot of SEOs worried that rank tracking is about to become less accurate, more expensive, or much harder to do. David Quaid joins me to break down what is actually happening, what it means for tools like Semrush and Ahrefs, and why the answer may be for SEOs to start building more of their own tools. Google's goto redirects add another step between the search result and the destination URL. That creates problems for companies that scrape Google at scale because they may now need to follow redirects instead of simply extracting destination URLs from the search results. That matters because a huge amount of SEO software depends on collecting SERP data. David and I discuss: - What Google's goto redirects actually are - Why Google may have introduced them - How they affect rank trackers and SERP scraping - Why exact ranking URLs may become harder to collect - Whether tools can still reliably track ranking domains - Why rank tracking data should not always be treated as exact - How Google Search Console can provide a second source of ranking data - Why SEOs may need to combine SERP data with Search Console - Why David believes most SERP tools are still largely usable - The problems with checking rankings only once per day - Why Google's changes could increase data collection costs - Whether Semrush and Ahrefs can adapt - Why smaller SEO tools and open-source projects may benefit - OpenSEO and the growing number of self-hosted SEO tools - Why SEOs should consider building internal tools - Using AI coding tools to work with Search Console data - Why Search Console data may become more valuable - How Bing Webmaster Tools could become more important - Why SEO agencies should pay attention to their own data instead of depending entirely on third-party reports - How ranking data relates to traffic, leads, and client reporting - What happens when a rank tracker says you rank somewhere but a manual search shows something different - Keyword cannibalization and how David uses Search Console to identify it - Why David cares more about ranking domains than exact URLs in many rank-tracking reports - Google's ongoing fight against scraping and automated search activity - Whether these changes are aimed at SEO tools, SERP APIs, OpenAI, or all three - Why Google may be making click-through manipulation harder - Whether OpenAI is building its own search index - The changing relationship between Google, Bing, ChatGPT, Claude, Gemini, and other search systems - Why SEO is still worth doing - Why the next generation of SEO tools may come from individual developers and small teams David's main point is simple: SEOs should not panic. Rank tracking is not disappearing. Search Console, Bing Webmaster Tools, SERP data, internal reporting, and custom tools can increasingly be combined to create your own view of what is happening. For SEOs who are willing to build, test, and work directly with their own data, these changes may create more opportunities than problems. We also discuss the SEO Tool Dev community on Reddit, where developers and SEOs can share scripts, extensions, tools, experiments, and new approaches to SEO data. ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid  ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/  ⭐️ David Quaid on YouTube - https://www.youtube.com/@DavidQuaid  ⭐️ David Quaid's agency - https://primaryposition.com/  ⭐️ SEO Tool Dev Subreddit - https://www.reddit.com/r/SEO_tool_dev/  ⭐️ OpenSEO 𝕏 post - https://x.com/ihteshamali/status/2093319473914921327  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Goto Redirects Panic 01:11 What Goto Redirects Are 02:09 Scraping War With SERP APIs 07:28 Rank Trackers Break Down 08:43 Future Tools Using GSC 11:51 Open Source SEO Tools 14:30 Short Term Survival Tips 18:09 Costs Rising For SEO Data 19:14 Consulting Shift And Expertise 23:27 Fixing SEO Tool Reporting 26:47 Tracking Domains Not URLs 29:12 Cannibalization Fixes 32:13 CTR Manipulation Crackdown 33:44 Google Versus AI Search 36:27 LLMs And Junk Content 39:41 SERP Tools Future Costs 42:58 Build Your Own SEO Tools 45:27 SEO Tool Dev Subreddit 46:50 Podcast Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #technicalseo #digitalmarketing

  4. 4 days ago

    Google Analytics Is Hiding Your AI Traffic (And Google Can Detect Your AI Content)

    E1152: Google Analytics is one of the most widely used analytics platforms on the web, but there is a growing category of traffic it was never really designed to help you understand: bots, AI crawlers, and AI agents. I sit down with analytics consultant Jason Packer, author of Google Analytics Alternatives, to talk about what GA4 is measuring, what it can miss, and how the rise of AI is changing both analytics and SEO. We get into AI companies crawling the web, the possibility of companies such as OpenAI and Anthropic developing their own web indexes, and what that could mean if AI platforms increasingly rely on their own infrastructure rather than traditional search indexes. We also discuss a separate issue that matters to anyone using AI for SEO: detecting AI-generated content. Jason explains current approaches to identifying AI-generated text and images, including watermarking systems such as SynthID, classifiers, and emerging standards around identifying AI-generated material. We also discuss whether Google can detect AI-generated content and why simply asking whether content was written by AI may be the wrong question. The bigger question is whether the content is useful, accurate, distinctive, and reviewed by a human. Topics covered: - What traffic Google Analytics 4 may be missing - Why GA4 intentionally filters much bot traffic - Why AI crawlers and AI agents create a new analytics problem - The difference between human visitors, traditional bots, AI crawlers, and AI agents - Why identifying AI traffic from user agents is difficult - What Cloudflare data can tell us about the growth of AI crawling - Whether OpenAI and Anthropic could build their own web indexes - How an AI-owned search index could change SEO - Why ranking for an LLM may work differently from ranking in Google - Whether early AI search systems could create new opportunities for SEOs - Hidden GA4 features and reports that many users overlook - How modeled users can affect what you see inside GA4 - Using device-based reporting identity to better understand your analytics data - Creating custom GA4 insights and anomaly alerts - Using Explore and User Explorer in GA4 - Where GA4 is genuinely powerful - Why GA4 may not be the right default analytics platform for every website - Google Analytics alternatives including PostHog, Amplitude, Piwik PRO, Plausible, Fathom, and others - Whether it makes sense to build your own analytics platform with AI coding tools - How AI-generated text and images can be detected - Google SynthID and AI watermarking - Why interoperability between AI detection systems matters - Whether Google can identify AI-generated SEO content - The risks of publishing AI content at scale - Why human review still matters when using AI for SEO - How AI can be used without sacrificing usefulness, accuracy, or brand voice The conversation ultimately comes back to a problem SEOs are going to have to understand: the web is no longer being visited only by humans and traditional search-engine crawlers. AI systems are increasingly crawling, retrieving, processing, and potentially indexing web content. At the same time, publishers are using those same systems to produce more content. That creates two important questions for SEO: How do you measure AI traffic that conventional analytics tools may filter or fail to identify? And how should you use AI to create content when search engines and AI platforms are becoming increasingly capable of identifying how that content was produced? ⭐️ Jason Packer's website, Quantable - https://quantable.com  ⭐️ Jason Packer's book, Google Analytics Alternatives: A Comprehensive Guide - http://gaalternatives.guide  ⭐️ Jason Packer on LinkedIn - https://www.linkedin.com/in/jhpacker/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Meet Jason Packer 01:25 GA4 Hidden Insights 02:11 Modeled Users Explained 06:52 Custom Insights Alerts 09:12 Explore Reports Tricks 12:27 Learning GA4 Fast 14:39 Ask Advisor Critique 17:21 GA4 Basics For Beginners 21:40 Attribution And UA Nostalgia 25:19 What Traffic GA4 Misses 28:48 AI Crawlers And Analytics 31:04 Cloudflare Radar Web Crawling 33:05 AI Indexes And SEO Future 38:52 Spam In New Indexes 40:35 GA4 Alternatives Framework 41:20 Best Product Analytics Tools 43:11 Simpler Web Analytics Picks 46:10 Vibe Coding Analytics Risks 48:38 What Analytics They Use 50:19 Detecting AI Text Watermarks 52:42 EU AI Act And Detection APIs 56:09 SynthID Limits And SlopGuard 01:02:40 AI SEO Best Practices 01:07:15 Human Writing With AI Assist 01:11:47 Podcast Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/   #digitalmarketing #googleanalytics #searchengineoptimization #seo

  5. 4 days ago

    Google's Goto Redirect Broke Rank Tracking. Moz Explains What Happens Now.

    E1151: Google has started routing search-result links through new google.com/goto redirects, masking the final destination URL for logged-out users. That sounds like a small technical change. For rank trackers, SERP scrapers, SEO tools, and marketers who depend on Google search data, it creates a much bigger problem. I'm joined by Jonathan Berthold from Moz to break down what Google changed, why rank tracking is being affected, how SEO platforms are responding, and what marketers should expect next. We also get into the larger fight happening behind the scenes. Google has been making it harder to collect search results at scale, from the removal of the num=100 parameter to these new Goto redirects. One possible explanation discussed in the episode is that Google is making it more difficult and expensive for AI companies and other automated systems to collect its search data. The problem is that SEO tools rely on some of the same underlying access. We cover: - What Google's new google.com/goto redirects actually do - Why the destination URL is now hidden in Google search results - Why this creates problems for rank tracking software - How Moz is handling the change - Why other SEO platforms have had to adjust their systems - Whether simply following each redirect solves the problem - How additional requests could increase the cost and complexity of collecting SERP data - Why agencies and consultants may see temporary changes in ranking reports - What SEOs should tell clients if their reporting starts looking different - How this could affect competitive analysis and other workflows that rely on SERP data - Why AI workflows that analyze Google results could also be affected - How this compares with Google's removal of the num=100 search parameter - Whether Google Search Console could see downstream effects - Why Jonathan expects SEO tools to adapt rather than rank tracking disappearing - The possibility that Google extends these redirects beyond logged-out searches - What this means for the continuing competition between Google, OpenAI, and other AI companies - Why AI companies have an incentive to develop their own indexes and alternative data sources - Why rankings are ultimately a directional metric rather than the final measure of SEO success - Why revenue, leads, and sales from organic search still matter more than individual ranking positions Jonathan's main advice for SEOs is simple: be adaptable. Google can change not only its ranking algorithms, but also the infrastructure that SEO tools use to collect and interpret search results. Rank trackers adapted after the num=100 change, and Jonathan expects the industry to find ways to deal with Goto redirects as well. The immediate question isn't whether SEO is dead. It's how much these changes affect the reliability, complexity, and cost of measuring search performance. And the longer-term question is bigger: as Google protects access to its search data and AI companies build their own sources of information, what does SEO measurement look like next? ⭐️ Jonathan Berthold on LinkedIn: https://www.linkedin.com/in/jonathanberthold/  ⭐️ Jonathan Berthold on 𝕏: https://x.com/j_bertho  ⭐️ Moz (my affiliate link): https://edwardsturm.com/refer/moz/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Goto Redirect Panic 00:48 What Changed In SERPs 02:47 Why Google Did It 05:15 Costs And Workarounds 07:37 SEO Tool Fallout 10:10 Beyond Rank Tracking 12:08 Fix Timeline And Pricing 14:33 OpenAI Index And Yelp 16:31 Search Console Volatility 17:26 Adaptability Takeaways 19:33 Does SEO Still Work 21:26 Wrap Up And Thanks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/   #searchengineoptimization #seo #digitalmarketing #seoagency

  6. 5 days ago

    GEO vs SEO: James Dooley Says Only 1% of SEOs Can Actually Do It

    E1150: James Dooley and David Quaid return to debate one of the biggest questions in SEO right now: is GEO a separate discipline, or is it just SEO under a new name? James says he used to agree that GEO was simply SEO with a different label. Then his own team changed his mind. He now runs a separate GEO/AEO department because people who can rank websites #1 in Google can still struggle to get brands cited in ChatGPT, AI Overviews, AI Mode and other LLM-driven results. David pushes back. His argument is that most of the work required for GEO still comes back to strong SEO: understanding query fan-out, creating the right pages, earning links, building authority, controlling more of the search results and getting third-party sites to corroborate what a brand says about itself. The debate eventually lands on a more interesting point: James believes only about 1% of decent SEOs can actually do GEO well because there are additional layers beyond traditional website SEO. In this episode: - Why James created a separate GEO/AEO department after initially believing GEO was just SEO - Why ranking #1 in Google does not automatically mean you will be cited by ChatGPT or appear in AI Overviews - James's argument that GEO is closer to SEO plus online reputation management - David's case that GEO tactics are still fundamentally SEO tactics applied across more surfaces - Why third-party corroboration matters for AI visibility - How Yelp, TripAdvisor, Clutch, DesignRush, G2, Capterra, Reddit and other sites can influence what AI systems see about a brand - Why reviews, awards, case studies and brand reputation matter when a buyer asks AI to choose between two companies - How query fan-out changes the keywords and pages SEOs need to think about - Why James says GEO involves different competitors, tracking, KPIs and reporting - How parasite SEO, supplementary websites and exact-match domains can be used to control more of the information around a brand - The difference between tactics designed to move Google rankings and tactics designed specifically to increase AI citations - The role of press releases, social distribution and third-party mentions in getting faster AI visibility - James's fastest approach to AI visibility and what he considers more sustainable long-term work - Why building a defined entity, reviews, awards, knowledge panels and consistent third-party references matters over time - Why some GEO agencies may simply be weak SEO agencies using a new label - How businesses should evaluate a GEO agency before spending serious money - Why enterprise companies are moving larger parts of SEO, branding and traditional marketing budgets into GEO - Whether SEOs should start selling GEO even if they believe the underlying work is still SEO James and David disagree on where SEO ends and GEO begins, but they agree on one important point: a GEO provider who cannot understand and execute SEO is unlikely to be very good at GEO. If you work in SEO, run an agency, manage a brand, or are trying to understand how ChatGPT and AI search are changing search visibility, this episode lays out both sides of the argument with specific examples and tactics. ⭐️ James Dooley's website - https://jamesdooley.com/  ⭐️ James Dooley on 𝕏 - https://x.com/james_dooley  ⭐️ James Dooley on LinkedIn - https://www.linkedin.com/in/jameszdooley/  ⭐️ James Dooley on Instagram - https://www.instagram.com/jameszdooley/  ⭐️ James Dooley on Facebook - https://www.facebook.com/james.dooley1/  ⭐️ James Dooley on YouTube - https://www.youtube.com/@JamesDooley  ⭐️ David "The King" Quaid on 𝕏 - https://x.com/DavidGQuaid  ⭐️ David "The King" Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/  ⭐️ David "The King" Quaid on YouTube - https://www.youtube.com/@DavidQuaid  ⭐️ David "The King" Quaid's agency - https://primaryposition.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 GEO vs SEO Debate Setup 00:45 Why AI Visibility Differs 02:25 GEO as SEO Plus ORM 05:17 Market Confusion and SEO Is Dead Claims 07:15 Budgets Branding and Off Page Proof 11:55 Can You Do GEO Without SEO 13:27 Yelp Reviews and Local Listings 22:05 Tools KPIs and Claim Frame Prove 26:15 SERP APIs and Query Fan Out Shifts 28:20 Creativity Outranking Listicles 32:54 Black Hat SEO vs LLM Poisoning 39:04 GEO Hype Emotional Marketing 43:17 Big Budgets and Boardroom Criteria 47:37 AEO Off Page Signals 49:12 Vetting GEO Agencies 51:18 Independent Advisor Panels 53:19 Budgets Shift To GEO 55:28 Fast AI Visibility Plays 59:36 Pop Under Traffic Boosts 01:00:50 Sustainable Entity Building 01:01:50 Query Fanout Hacks 01:07:14 Experimentation Mindset 01:10:36 King Of SEO Case Study 01:14:18 Temporal Semantics Explained 01:21:46 Common Crawl Training Test 01:30:58 Final AI Visibility Takeaways The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #generativeengineoptimization #answerengineoptimization #seo

  7. 6 days ago

    How to Get a Google Knowledge Panel in 3 Months (Jason Barnard)

    E1149: Jason Barnard breaks down how to get a Google Knowledge Panel for yourself or your business in as little as three months. We cover why clarity and consistency are the foundation of entity SEO and how Google decides whether it understands who you are. Jason explains what an "Entity Home" is, why your About page matters, and how to structure it for both humans and search engines. We go through the platforms new brands should consider, including LinkedIn, Crunchbase, The Org, social profiles, and review sites. Jason also explains why linking between your website and these profiles creates an "infinite loop of self-corroboration" that can strengthen Google's confidence in your entity. We discuss SameAs schema, common schema mistakes, website architecture, pillar pages, navigation, and why your homepage should usually focus on your brand rather than targeting a keyword. Jason shares how to write entity descriptions that are easier for Google and AI systems to understand, including the importance of semantic triples, related entities, and removing ambiguity. We also get into why third-party mentions, podcasts, press coverage, and other external sources can make a Knowledge Panel more stable and authoritative. Jason explains why Knowledge Panels matter beyond Google Search as people increasingly use ChatGPT, Gemini, and other AI systems to research brands and individuals. Finally, he walks through the Kalicube tools and practical steps you can use to build, track, and strengthen your presence in Google's Knowledge Graph. Jason Barnard coined Brand SERP in 2012, the search results for your own name, your online business card. He coined Entity Home in 2015, the single page where a person or company officially lives online and where Google goes to resolve who you actually are. He coined Answer Engine Optimization in 2017, before the answer engines had arrived. Entity SEO didn't catch up to him; he was there first, and the terminology proves it. Jason's universal three-step process for earning a Knowledge Panel on your Brand SERP: 1. Be clear on the Entity Home. 2. Keep the facts consistent across every profile you control. 3. Link out to the corroboration that proves them. Do those three in that order, and the Knowledge Panel is the machine agreeing with you. ⭐️ Jason's Entity Home - https://jasonbarnard.com  Kalicube Pro tools from the episode: ⭐️ Knowledge Graph Explorer - https://kalicube.pro/tools/knowledge-graph-explorer  ⭐️ Copywriting Sandbox - https://kalicube.pro/tools/google-copywriting-analyzer  ⭐️ Trusted Sources Tool - https://kalicube.pro/tools/trusted-sources  ⭐️ Person Schema Generator - https://kalicube.pro/tools/schema-markup-generator-person  ⭐️ Organization Schema Generator - https://kalicube.pro/tools/schema-markup-generator-organization ⭐️ Free Tools Hub - https://kalicube.pro/tools/free-resources  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Knowledge Panel Basics 00:15 Entity Home Clarity 02:08 What Is An Entity 04:32 Search Volume Myths 06:15 Common Setup Mistakes 08:20 Corroboration Links 09:48 Platforms To Register 11:22 Future Of Knowledge Panels 14:15 About Home Media Kit 16:18 Pillar Pages Navigation 19:04 Site Architecture Rules 22:04 SameAs Schema Tips 23:28 Transparency And Trust 25:37 Brand Naming Strategy 28:59 Disambiguation Challenges 30:43 CTR Not A Factor 31:05 Notability Relevancy Confidence 32:27 Modular Platform Descriptions 35:19 Do the Reasoning for AI 37:22 Write a Clear Executive Summary 40:03 Avoid Ambiguity and Capitalization 43:52 Third Party Proof Matters 48:25 Why Knowledge Panels Win 53:11 When Panels Don't Show 56:57 Kalicube Steps and Wrap The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #entityseo #seo #searchmarketing

  8. 25 Aug

    Why Your SEO Traffic Is Declining (The Reason Nobody Wants to Admit)

    E1147: Your organic traffic is declining. Your rankings are getting more volatile. Pages that have been stable for months or years are suddenly moving down. Before blaming a Google update, backlinks, AI Overviews, or some mysterious algorithm change, look at the simplest explanation: Your pages might not be satisfying search intent well enough. I break down the most common reasons SEO traffic decline and what to do. First, not every traffic decline matters. SEO is volatile. Rankings go up and down. What matters is the overall trend and, more importantly, which pages are losing traffic. Losing low-value top-of-funnel informational clicks is very different from losing rankings on pages that generate leads, sales, signups, or discovery calls. I cover: - How to tell normal SEO volatility from a decline you should worry about - Why you should separate top-of-funnel traffic losses from bottom-of-funnel losses - Why search intent is one of the first things I check when rankings decline - How too much fluff above the fold can hurt a page - Why targeting keywords with conflicting intent on the same page creates problems - A real example where fixing search intent stabilized a company's declining search visibility - Why sites that look obviously AI-generated may create a new user-trust problem - How competitors entering your SERPs can cause previously stable rankings to move - Why competitors aggressively building backlinks can shake up rankings - How tracking individual keywords makes diagnosing declines easier - Why you should check whether losses are isolated to a specific subfolder or happening sitewide - Why I prefer organizing SEO sites into logical subfolders instead of using completely flat architecture - How unrelated content can confuse what Google understands your site to be about - When pruning or noindexing unrelated content can make sense - Why outdated content may be the entire problem - How keyword cannibalization can cause multiple pages on your site to compete with each other - Technical mistakes that can suddenly destroy visibility - Accidental robots.txt blocks and noindex tags - Staging sites accidentally getting indexed - Plugins generating huge numbers of meaningless pages - Programmatic SEO projects that can damage an entire site - Why you should still check Google Search Console for manual actions I also talk about something I think SEOs will have to pay much more attention to: AI-looking websites. Even if the information is good, users may increasingly distrust a site that immediately looks like it was generated by Claude or another AI tool. If searchers have repeatedly encountered generic, fluffy, or hallucinated AI content, the appearance of your site itself could affect whether they stick around long enough to see that your content is actually useful. The biggest takeaway from this episode is simple: Before looking for a complicated explanation for declining SEO traffic, look at your pages as a searcher. - Are you answering what they searched for? - Are you answering it quickly? - Is the answer obvious above the fold? - Are you targeting one clear intent? - Would you be satisfied if Google sent you to this page? Sometimes you already know the answer. You just don't want to admit it. ⭐️ Ep 1141 - Can You Launch 100,000 Pages and Survive Google? - https://youtu.be/wNtiygMsRfg  ⭐️ Ep 1030 - Keyword Cannibalization: Why Your SEO Pages Compete (And How to Fix It) - https://youtu.be/n3jrXrau6kE  ⭐️ Darren Shaw's LinkedIn Post - https://www.linkedin.com/feed/update/urn:li:activity:7495990440530272256/  ⭐️ My 𝕏 post - https://x.com/edwardeachday/status/2091817392372400392  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Traffic Drops Explained 00:39 Assess What Matters 01:26 Top of Funnel Reality Check 02:14 When To Take Action 02:46 Search Intent Fixes 05:21 AI Slop Trust Issues 08:25 SERP Shifts And Links 09:52 Site Structure Diagnostics 11:56 Cannibalization And Tech 12:52 Do Stable SEO The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #seo #searchengineoptimization #digitalmarketing #seopodcast

See All (1.2k)

About

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2026
  • Episodes
    1.2k
  • Rating
    Explicit
  • Copyright
    © 2026
  • Show Website
    The Edward Show

You Might Also Like