The Edward Show

Edward Sturm
  • 5.0 (1)
  • Marketing
  • Updated daily

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. 1 day ago

    Local SEO in the AI Era: What's Working, What's Dying & What to Do Now - Joy Hawkins & Caleb Ulku

    E1128: Local SEO is changing as Google, ChatGPT, Gemini, Claude, and other AI systems influence how people find and evaluate local businesses. I'm joined by Joy Hawkins and Caleb Ulku for a detailed discussion about what is working in local SEO now, which common tactics are becoming less effective, and how businesses should prepare for AI-powered local search. Joy and Caleb compare what they are seeing across client accounts, ranking tests, Google Business Profiles, local packs, AI-generated recommendations, website content, reviews, links, and conversion rates. Topics covered: - How large language models evaluate local businesses and decide which companies to cite - Why local businesses may need content that clearly explains pricing, processes, outcomes, and service details - How awards and industry-specific directories can influence AI recommendations - Why winning an award is not enough unless the business also promotes it clearly on its website - How AI-powered local packs may reduce the importance of Google review volume and frequency - Why Yelp, Facebook, Reddit, and other third-party platforms are becoming more important for local visibility - How AI systems read the actual language inside reviews instead of only looking at star ratings - Why businesses should encourage customers to describe their experience and outcome in their reviews - The risks of asking for, buying, or incentivizing reviews on different platforms - Why fake listings, fake reviews, rank-and-rent listings, and other forms of Google Business Profile spam continue to create problems for legitimate businesses - How business hours can affect local rankings and why Google's written guidelines do not always match what works in practice - Whether keyword-stuffed Google Business Profile names will continue working as AI local results become more common - Why improving a local business website's design can increase leads without rebuilding the entire website - How AI tools can help businesses improve landing pages, buttons, coupons, images, page layouts, and conversion rates - How Joy and Caleb use AI to produce content without publishing generic rewrites of competing pages - Why original interviews, customer stories, project details, pricing information, measurements, timelines, and outcomes make content more useful - Why publishing dozens or hundreds of similar AI-generated pages can become a liability - How to approach location pages, service-area pages, and multi-location business websites - When separate location pages compete against each other and when combining locations may produce better results - Why press releases appear to have lost much of their previous influence on rankings and AI citations - Why exact-match anchor text, scaled link building, and guest posting have become increasingly risky - Which local link-building methods still work, including sponsorships, charities, community organizations, events, youth sports, and relevant award sites - What to examine when a website's organic traffic has been declining for several years - How excessive informational content, weak search intent, and expansion beyond a site's authority can damage performance - Why some websites need content consolidation, pruning, restructuring, or partial rebuilding - How local rank maps and Google Search Console data can reveal missing topical and geographic relevance - How Google Business Profile categories and services can guide website structure and internal linking - Where Joy and Caleb disagree about URLs, internal links, location pages, and duplicate content - Why CTR manipulation and driving-direction manipulation may work temporarily but can create serious long-term risks - Why tactics that stop working as soon as you stop paying for them are difficult to build a reliable business around This conversation is for local business owners, SEO consultants, agency owners, marketers, lawyers, home-service companies, and anyone trying to understand how local search is changing. ⭐️ Joy Hawkin's Agency - Sterling Sky: https://www.sterlingsky.ca/  ⭐️ Joy Hawkin's YouTube - https://www.youtube.com/c/SterlingSkyInc  ⭐️ Joy Hawkin's LinkedIn - https://www.linkedin.com/in/joyhawkins/  ⭐️ Local Search Forum - https://localsearchforum.com/  ⭐️ Caleb Ulku on YouTube - https://www.youtube.com/@calebulku  ⭐️ Caleb Ulku - https://calebulku.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Meet the Local SEO Pros 00:34 Getting Recognized IRL 02:02 Local SEO in the LLM Era 04:31 Awards as AI Signals 07:52 Paying for Credibility 12:34 Reviews Beyond Google 15:47 Yelp and Reddit Trust 18:50 Spam and Fake Listings 23:40 Loopholes That May Die 25:50 Big Missed Opportunities 31:35 AI Content That Ranks 36:38 AI Content Scaling Trap 37:12 Unique Content vs Relevance 38:24 Citygate Pages Risk 39:53 Multiple Locations Strategy 41:14 Press Releases Decline 43:08 Anchor Text Crackdown 43:55 Local Link Building Wins 48:46 Traffic Drops and Audits 55:22 GBP Landing Page Fixes 58:03 Citations and CTR Hype 01:02:27 Fake Reviews and Takedowns 01:05:44 Site Structure and URLs 01:10:00 30 Day Action Plan 01:11:25 Wrap Up and Thanks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #localseo #localsearchengineoptimization #localmarketing #seo

  2. 2 days ago

    Google's Biggest SEO Leak Changed Everything… But Almost Nobody Adapted

    E1127: Google's biggest SEO leak gave marketers more information about how search works than almost any event in the industry's history. But according to Mike King, most SEO strategies, tools, and reporting systems barely changed after the leak. Mike explains what the leaked Google API documentation confirmed, what it revealed about links and ranking systems, and why the SEO industry has failed to act on some of its most important findings. We break down Google's different index tiers, why a backlink's value may depend on where the linking page sits in the index, and why common third-party metrics such as Domain Authority and Domain Rating may not tell you what Google actually values. Mike also explains how Google uses vector embeddings to understand pages, passages, websites, authors, brands, and entities. This changes how marketers should think about relevance, authority, mentions, links, and content creation. We also go deep into AI search and how platforms such as ChatGPT retrieve and evaluate information. Topics covered include: - What Google's API leak confirmed about ranking systems - Why Mike believes the SEO industry failed to adapt - How Google separates content into different index tiers - Why links from pages with rankings and traffic may carry more value - Why Domain Authority and Domain Rating can be misleading - How vector embeddings help Google understand relevance - Why brand mentions can sometimes matter more than backlinks - The difference between optimizing for prompts and query fan-outs - How ChatGPT breaks a prompt into multiple search queries - Why comprehensive content can create more chances to appear in AI answers - How to inspect the searches ChatGPT performs behind the scenes - Why AI search should not be treated as another version of traditional SEO - How brands should measure AI visibility, citations, accuracy, and performance - Why Reddit, YouTube, LinkedIn, earned media, and your website all matter - How content format affects whether AI systems select your page or video - Why starting your own subreddit may help protect your brand's position - The biggest mistake companies make with AI-generated content - Why publishing an article from a single prompt often produces weak results - How human review, original sources, structured prompts, and subject experts improve AI content - Why Google may rely more on user behavior than unreliable AI-content detection - Which older SEO tactics are returning because of AI search - What "relevance engineering" means - Why future marketing teams may need SEO, PR, UX, content, data, and engineering skills - Why SEOs should learn to build tools and test AI platforms directly Mike also shares a specific AI search case study involving 499 response codes. His team found that ChatGPT was abandoning page requests because the client's website took too long to respond. After identifying the problem in the site's log files and improving response speed, the client's AI search visibility increased by roughly 300% over three months. Mike's practical recommendation is simple: Check your server logs for 499 errors. Identify the affected URLs. Improve page speed, especially time to first byte. According to Mike, fixing this problem can improve AI search performance in 30 days or less. This conversation is for SEOs, founders, content teams, PR professionals, and marketing leaders trying to understand how discovery is changing across Google, ChatGPT, Claude, Bing, YouTube, Reddit, and other search surfaces. ⭐️ Mike King's agency, iPullRank - https://ipullrank.com  ⭐️ Mike King's music - https://verywellversed.com  ⭐️ Mike King on LinkedIn - https://www.linkedin.com/in/michaelkingphilly/  ⭐️ Mike King on 𝕏 - https://x.com/iPullRankAgency  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Welcome and Setup 00:17 Google Leak Takeaways 05:44 Index Buckets Explained 07:50 Embeddings and Entities 09:19 Mentions vs Links 11:51 Earning Mentions Tactics 14:27 Black Mirror Launch 16:05 Seeding Clips and Ads 19:15 Leak Frenzy and Twiddlers 22:14 Optimizing for AI Search 23:50 Inspecting Query Fanout 26:18 Fanouts vs Keywords Strategy 30:01 C-Suite Measurement Framework 31:05 Input Metrics That Matter 31:43 Why It Is Not Just SEO 33:01 Tooling For Measurement 33:38 Query Fan Out Research 34:54 RAG Pipeline Visibility Gaps 37:06 Who Should Lead GEO 38:46 Pilot Win Fixing 499s 42:09 Getting Into Training Data 44:22 Relevance Engineering Explained 48:04 Content Formats For AI Search 49:29 Using Reddit Without Astroturfing 51:58 AI Content Mistakes To Avoid 54:10 How Google Judges AI Content 57:09 Future Of Niche Publishing 59:01 Unpopular SEO Take And Skills 01:02:44 One Action For 90 Days 01:03:04 Wrap Up And Where To Follow The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #seo #searchengineoptimization #generativeengineoptimization #answerengineoptimization

  3. 3 days ago

    You're Reading Google Search Console WRONG (Here's Why)

    E1126: Breaking down one of the most misunderstood parts of SEO: Google Search Console. David Quaid returns to the podcast, sharing his screen, showing what is really going on. Many SEOs judge performance by looking at clicks, impressions, click-through rate, and average position. But those numbers, by themselves, rarely tell you why a page is succeeding or failing. Instead, we explain how to use Google Search Console to understand what Google is actually testing, which queries matter, when pages are competing against each other, and how experienced SEOs diagnose ranking problems. Topics covered include: - Why clicks, impressions, CTR, and average position can be misleading - How to analyze Search Console at the page and query level - Why average metrics often hide what's really happening - Understanding Google's ranking and testing process - How Google experiments with pages before rankings stabilize - Why keyword-level analysis is more valuable than site-wide metrics - Identifying keyword cannibalization using Search Console - When keyword cannibalization is worth fixing - and when it isn't - How to determine whether a ranking problem is caused by authority, relevance, or user behavior - Why page titles past page 1 rarely improve CTR - How to use Search Console alongside a SERP tracking tool - Looking for patterns in page history instead of reacting to daily fluctuations - Why Google hides parts of Search Console query data - How Google groups searches into keyword clusters - Using Search Console to spot intent mismatches - Why some pages rank for keywords you never targeted - How to decide when to republish, retarget, or rewrite content - Building a keyword universe instead of tracking vanity metrics - Why CEOs and marketing leaders should know their most valuable keywords The breakdown also covers: - Google's testing periods for new pages - Search intent versus page intent - Topical authority and relevance - Search Console filters and query analysis - SERP reports and keyword tracking - Common mistakes beginners make when evaluating SEO performance - How experienced SEOs interpret ranking volatility - Google Knowledge Panels and entity updates - Why EEAT discussions are often misunderstood - What YMYL actually means in practice If you've ever looked at your Google Search Console dashboard and wondered whether your SEO is actually working, this episode explains what to focus on - and what to ignore. ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid  ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/  ⭐️ David Quaid on YouTube - https://www.youtube.com/@DavidQuaid  ⭐️ David Quaid's agency - https://primaryposition.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Welcome Back David 00:35 SEO Castle Metaphor 00:48 Reddit GSC Metrics 02:34 Why Macro Stats Mislead 03:55 Keywords And SERP Reports 06:30 Click Zone And Titles 07:52 Creating A New Query 10:54 Regex And Query Filters 12:37 Knowledge Panel Name Edit 17:10 Hidden Queries In GSC 19:29 Google As CTR Engine 22:02 Testing And SERP Fluidity 25:24 Why GSC Data Lags 27:30 Finding Cannibalization 31:36 Fixing SEO Expert Overlap 35:37 When Cannibalization Matters 35:50 Diagnosing With SERP Tools 39:23 GSC Drops And Page Deltas 41:55 Rebuild Pages And Retarget 43:04 Newbie GSC Starting Points 45:28 Keyword Research And Relevance 48:09 What Data To Share Online 49:49 Keyword Universe For Leaders 52:38 SERP Fluctuations And Alerts 55:31 EEAT And YMYL Reality Check 01:05:17 Historical Trends And Tagging 01:10:49 Debates LLMs And Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #seo #googlesearchconsole #searchengineoptimization #digitalmarketing

  4. 3 days ago

    Why Republishing Under a New URL Can Make a Dead Page Rank #1

    E1125: A page can target an easy keyword, match the search intent, and still fail to stay indexed or rank. I explain why republishing that page under a new URL may give Google a reason to evaluate it again using the topical authority your website has built since the page was first published. I experienced this with a page I originally published in March 2023. The keyword was easy, the page was properly optimized, and few competing websites were directly targeting the query. However, my website did not have enough topical authority when the page was first published. The page briefly reached the number-one position about a year and a half later, but it eventually disappeared from the index again. In March 2025, I republished the same content under a slightly different URL and redirected the old URL to the new one. Less than a month later, the page was ranking number one for its target keyword. It has remained in that position since. The content did not need to be rewritten. The main change was the URL. In this episode, you'll learn: - Why a page may fail to rank even when it targets a low-competition keyword - How your website's topical authority can affect a page when it is first published - Why an older page may continue to underperform after your site becomes more authoritative - How publishing the page under a new URL can lead to a new evaluation - Why the old URL should be redirected to the new URL - How to determine whether a keyword is genuinely being targeted by competing websites - Why keyword tracking is necessary for finding pages that should be performing better - How organic clicks and relevant backlinks can strengthen your authority within a topic - When this method may be worth testing on one of your own pages The basic process discussed in the episode is: - Find a page targeting a keyword that should be attainable - Confirm that the keyword appears in your title and URL - Check whether competing pages are directly targeting the same keyword - Confirm that the page has consistently failed to stay indexed or rank - Create a new URL by making a small, relevant change to the slug - Publish the existing content under the new URL - Add a 301 redirect from the old URL to the new URL - Track the target keyword to see whether the new page begins ranking This is not about changing URLs across your entire website. It is a specific test for pages that appear to be properly optimized but were originally published before the website had enough relevance or authority in the topic. The episode also includes an excerpt from a previous conversation with David Quade explaining why Google treats each URL as a separate page and why a new slug can give the content a new start. ⭐️ The Magic Pill of SEO: Topical Authority - https://edwardsturm.com/articles/magic-pill-seo-topical-authority/  ⭐️ 10-Minute SEO Hack That Took My Page from Invisible to #1 on Google - https://edwardsturm.com/articles/10-minute-seo-hack-that-took-my-page-from-invisible-to-1-on-google/  ⭐️ Ep 846 - The SEO Playbook That Actually Works: PageRank, Topical Authority & Real Results - https://www.youtube.com/watch?v=9eK5-TpaiPw  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Indexing Problem Setup 00:44 Republish With New URL 01:44 Topical Authority Explained 02:36 Case Study Timeline 03:36 David Quaid Google Canon 05:17 New Slug Fresh Start 05:34 Track Keywords And Republish 06:17 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #technicalseo #digitalmarketing

  5. 4 days ago

    YouTube's AI Detector Is Punishing Real Creators - Is Google Search Next?

    E1124: YouTube's AI detection system classified videos from Kurzgesagt as AI-generated spam, even though the videos are made with love by ducks and people. That mistake sharply reduced distribution for one of the largest science channels on YouTube. The affected video performed well on the usual quality signals: - People clicked at an above-average rate - Viewers watched for longer than usual - Audience feedback was positive But the video still became the channel's worst-performing upload since 2013. YouTube later confirmed that its automated systems had incorrectly identified the channel's content as AI-generated material. We look at why that matters for SEO. Google and YouTube are both part of Alphabet, and both platforms are working to detect large-scale AI spam. Research connected to YouTube has described systems that can analyze patterns across text, media, accounts, and publishing networks. These systems look for signals such as: - Repeated AI-generated text patterns - Similar text embeddings across many accounts - Shared templates and sentence structures - Repeated terms and phrasing - Coordinated publishing behavior - Groups of sites or accounts using similar content systems - Poor engagement signals across a larger network The concern is that these systems will not always distinguish between low-quality automated content and legitimate work. A real creator, publisher, or business could be affected because its content happens to share patterns with a larger group of AI-generated pages. We cover: - What happened to Kurzgesagt - Why YouTube reduced the reach of the channel's video - How automated AI detection can make mistakes - Why this incident matters for Google Search - How Google may identify scaled AI content - Why common AI writing tools can create detectable patterns - How default prompts and templates can make websites look similar - Why an entire group of sites could be judged together - How user behavior may influence spam classification - What website owners should review before the next major update - What to do if legitimate content is caught in an algorithmic crackdown - Why continuing to publish and improve still matters after a traffic loss Questions to ask about your own content: - Does it follow Google's spam policies? - Does it give the searcher the information they expected? - Does it sound like it was written for a specific audience? - Does it contain repeated generic phrases found across many other websites? - Are you publishing large amounts of content with the same structure? - Are you relying on default AI settings without substantial editing? - Are there obvious AI writing patterns throughout the site? - Are users clicking your pages and quickly returning to the search results? - Does the site contain original experience, examples, opinions, or research? - Would the content still be useful if search engines did not exist? This does not mean every site using AI will be penalized. The larger risk is producing content at scale that looks, reads, and performs like content from low-quality automated networks. The goal should be to create pages that are useful, specific, accurate, and clearly made for the person searching. I also discuss the HouseFresh recovery. The site lost most of its Google traffic after the Helpful Content Update, continued publishing and marketing its work, and later grew well beyond its previous traffic level. An algorithmic loss can be severe, but it does not always have to be permanent. ⭐️ Ep 1110 - Google's Next SEO Apocalypse: The Scaled AI Content Crackdown Is Coming - https://www.youtube.com/watch?v=0w66ME9-IRQ  ⭐️ Kurzgesagt writeup - https://x.com/Kurz_Gesagt/status/2083191397981561232  ⭐️ Google Research Shows How AI Spam Can Be Detected - https://www.searchenginejournal.com/google-generated-ai-detected/579987/  ⭐️ Glenn Gabe - https://x.com/glenngabe/status/2067951984187949532  ⭐️ Ep 1083 - Google's New AI Spam Detector Could Wipe Out Entire SEO Networks - https://www.youtube.com/watch?v=I78IQS99EwU  ⭐️ Ep 999 - How to Humanize AI Content (Before It Destroys Your SEO) - https://www.youtube.com/watch?v=t8CoElpldtk  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 AI Crackdown Warning 00:34 Kurzgesagt Gets Flagged 01:38 YouTube Confirms Bug 02:34 Why It Matters for SEO 03:22 How AI Spam Is Detected 04:51 Protect Your Content 06:48 If You Get Hit, Persist 07:56 Consistency Mindset 10:17 Final Thanks and Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #seo #searchengineoptimization #googleupdate #growthhacking

  6. 5 days ago

    Claude's Privacy Disaster Proves Why SEO Matters

    E1123: Claude shared conversations were appearing in Google, Bing, and other search engines, exposing information that users may never have expected to become publicly searchable. The problem was not caused by a complicated search engine failure. It came down to a basic technical SEO mistake: the shared pages were accessible to search engines without the correct indexing controls in place. In this episode, I break down what happened, why the reporting around the story created additional confusion, and what the incident shows about the importance of involving experienced SEOs in product and website decisions. Topics covered: - How Claude shared chat URLs became publicly searchable - The types of sensitive information reportedly found in indexed conversations - Why a public URL can be discovered even when users think it is only being shared with one person - Why robots.txt does not guarantee that a URL will stay out of search results - How a noindex directive works - Why blocking a page in robots.txt can prevent search engines from seeing its noindex directive - The mistake Anthropic made when handling Claude shared pages - The incorrect SEO advice included in some reporting about the incident - What Google's documentation says about robots.txt and noindex - Why search engines are not responsible for deciding which website pages should remain private - How website owners can control which pages are crawled, indexed, and displayed in search results - Why sensitive pages should be protected at the product and technical level - How ChatGPT shared conversations created a similar indexing problem in 2025 - How SEOs used indexed AI-generated pages for parasite SEO - Why some old Claude Artifact pages may still appear in Google - What this incident reveals about the continued importance of technical SEO A key distinction discussed in the episode is the difference between crawling and indexing. A robots.txt rule can prevent a search engine from crawling a page, but it does not necessarily prevent the page's URL from appearing in search results. If Google discovers the URL through links or other sources, it may still index the URL without being able to read the page. A noindex directive tells a search engine not to include a page in its index. However, the crawler must be able to access the page to see that directive. When a page is blocked through robots.txt, the crawler may never see the noindex instruction. This is why combining a robots.txt block with an on-page noindex directive can create problems. The crawler is blocked before it can read the instruction telling it not to index the page. The broader lesson is straightforward: - Decide which pages should be public - Decide which pages should appear in search engines - Do not assume that an unlisted URL is private - Use the correct technical controls - Test how search engines can access sensitive page types - Include SEO specialists when building sharing, publishing, and privacy features - Remove sensitive information at the source instead of relying only on search engine directives SEO is not only about increasing rankings or generating traffic. It also includes controlling what search engines can discover, crawl, index, and display. When those controls are handled incorrectly, the result can be a privacy problem, a security problem, and a reputational problem. ⭐️ Om Patel's Claude post - https://x.com/om_patel5/status/2081218866839966116  ⭐️ What excites you in SEO - https://x.com/edwardeachday/status/2083151456685769104  ⭐️ Barry Schwartz writeup - https://searchengineland.com/google-indexed-claude-chats-because-anthropic-didnt-block-your-private-chats-from-search-engines-483748  ⭐️ Google's robots.txt instructions - https://support.google.com/webmasters/answer/7489871  ⭐️ Ep 757 - Google Is Indexing ChatGPT Conversations?! Huge SEO Opportunity (And Risks) - https://www.youtube.com/watch?v=1LfNTcTJ86M  ⭐️ Ep 788 - Rank #1 on Google in 5 Hours with Claude Artifacts (AI Parasite SEO) - https://youtu.be/nYOYNPtjS5g  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Claude Share Leak 01:02 SEO World Reacts 01:44 What Wired Missed 04:00 Robots.txt Disallow vs Noindex 05:34 Google Policies Explained 06:46 ChatGPT Repeat Mistake 08:21 Claude Artifacts Still Indexed 10:07 Wrap Up and Thanks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #seo #searchengineoptimization #digitalmarketing #anthropic

  7. 6 days ago

    What Does an SEO Actually Do Every Day? New vs. Ranking vs. Established Sites

    E1122: What does an SEO actually do every day? The answer depends on the stage of the website. The work required for a brand-new site is very different from the work required for a site that already ranks, generates revenue, or has an established presence in its market. I break down the day-to-day responsibilities of an SEO across three stages: - A brand-new website - A website that is already ranking - A large, established website For a new site, an SEO often has to handle nearly everything. That includes planning the site structure, researching keywords, creating pages, building links, checking technical issues, and making sure the website is designed to grow. For a ranking site, the focus begins to change. You have real search data, existing authority, and pages that can be improved. Your work becomes more focused on expanding rankings, fixing keyword cannibalization, improving declining pages, and using internal links to support more competitive keywords. For an established site, SEO becomes a combination of strategy, prioritization, management, and quality control. You may be working with thousands of keywords, multiple departments, outside agencies, technical teams, content marketers, and public relations teams. You will learn: - How to plan the information architecture of a new website - How keyword research should influence subfolders and site structure - Why every important page should be connected through internal links - How to avoid creating orphan pages - How to study competitors without copying their mistakes - Why branding, trust, user experience, and SEO are connected - How poor pop-ups and usability problems can hurt search performance - Why new websites should start with less competitive keywords - How top-of-funnel pages can support more valuable commercial pages - Why link building often takes up most of an SEO's time on a new site - How to earn links that also produce referral traffic and brand awareness - Why direct traffic and branded searches matter - How to check whether a website is crawlable and indexable - How to use Google Search Console and Screaming Frog - Why you should track keywords, tests, changes, and results - How video and other platforms can rank for your target searches - How SEO work changes once a website starts making money - How to find keyword opportunities within your existing rankings - How to use ranking pages to support more competitive pages - What keyword cannibalization is and how to reduce it - Why a ranking website should not depend entirely on SEO - How SEO can support social media, public relations, sponsorships, and other marketing - How to get more value from sponsorships than a single backlink - Why technical problems become more common as a website grows - How staging sites, robots.txt rules, plugins, and noindex tags can cause ranking problems - How to identify and update pages that are losing traffic - When a website is ready to target larger and more competitive keywords - How SEO changes when you are managing an established website - Why content pruning becomes important - How to prioritize thousands of possible keyword opportunities - How to cover the top, middle, and bottom of the search funnel - How to expand into an adjacent topic without losing topical focus - Why large websites often accumulate thin, duplicate, or unnecessary pages - How programmatic and AI-generated pages can create indexing problems - Why established companies often pay for SEO tools they do not need - How large brands compete for the highest-volume keywords - Why established-site SEO is a balance between fixing problems and finding new opportunities The main lesson is that there is no single daily SEO checklist that applies to every website. Your priorities should change as the site grows. A new site needs structure, research, content, links, and technical foundations. A ranking site needs optimization, internal linking, updates, testing, and marketing beyond search. An established site needs prioritization, management, technical oversight, content cleanup, and a plan for competing for the most valuable keywords in its market. ⭐️ Ep 1120 - You Don't Need 1,000 Backlinks to Rank on Google (Here's What Actually Works) - https://youtu.be/8dwPZu9rjt8  ⭐️ Ep 1104 - The 1-Hour SEO Update That Makes Your Best Pages Rank for More Keywords - https://youtu.be/GmsAuotHGso  ⭐️ Ep 1030 - Keyword Cannibalization: Why Your SEO Pages Compete (And How to Fix It) - https://youtu.be/n3jrXrau6kE  ⭐️ Ep 1012 - How IBM Took Over "AI" Keywords on Google (And What You Can Steal) - https://youtu.be/NwJk9HN-TOI  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 What SEOs Do Daily 00:43 New Site All Hats 03:06 Keyword Research Strategy 03:58 Link Building Grind 05:06 Tech Checks Tracking 06:13 Ranking Site Growth 07:18 Diversify Marketing PR 09:54 Fix Declines Scale Up 10:37 Established Site Management 12:43 Biggest Keywords Stunts 13:43 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #seo #searchengineoptimization #digitalmarketing #linkbuilding

  8. 29 Jul

    There Is No #1 Ranking Anymore: Koray Tuğberk GÜBÜR & Charles Floate on SEO's New Rules

    E1121: There is no permanent #1 ranking in AI search. Koray Tuğberk GÜBÜR and Charles Floate join the show to explain why Google's results are becoming less fixed, more variable, and harder to measure with traditional rank tracking. They break down what is changing across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini, and other answer engines - and what they are changing in their own SEO strategies. The conversation goes beyond predictions. Koray and Charles share case studies, technical explanations, black-hat observations, and practical frameworks drawn from years of testing Google. In this episode: - Why AI search results are probabilistic - and why "position #1" no longer tells the full story - How rankings can change throughout the day, even when tracking tools report a stable average position - Why Google appears less tolerant of outdated content and large-scale AI publishing - The authority site that published more than 2,000 AI articles in one day and reportedly lost around 70% of its traffic - Why freshness depends on the query, and how Google may compare previous versions of a page - How Google's need for fresh sources in AI Overviews and AI Mode may be changing traditional search - Why Charles no longer wants to build the same "niche expert" content sites he built six or eight years ago - How one parasite page reached page one for a competitive finance query within three hours - Koray's $200, single-page site that grew from five clicks to 8,000 Google clicks per day without changing its content - What "visual semantics" means and why page layout, buttons, product grids, upload fields, and other functional elements may affect how Google classifies a page - Why Koray believes the Helpful Content Update would be more accurately described as a "functional content" update - Why a useful article may still struggle if the site does not clearly provide a product, service, tool, or other function - How to decide whether a query deserves its own page, a heading, or only a sentence - Why topical maps must be reviewed as Google changes query intent and semantic relationships - How topical focus, exact-match domains, expired domains, links, and click data work together - Why there is no single SEO silver bullet - and why content, links, technical SEO, entities, user behavior, and page function must support each other - How click satisfaction differs by query, and why a longer visit is not always a better signal - Why links and brand mentions serve different purposes when ranking pages, companies, products, and people - How Koray and Charles are using satellite sites, content distribution, and mentions to influence AI recommendations - What each guest would do with a fresh domain, $10,000, and six months to generate revenue - Which parasite platforms may work for B2B, local, B2C, and other markets - One SEO action listeners can implement this week that could affect rankings within 90 days This episode examines how Google evaluates pages, how AI systems retrieve and describe brands, and why tactics from traditional search cannot simply be copied into AI search. Subscribe for more conversations about SEO, Google, AI search, content, and backlinks. ⭐️ Koray Tuğberk GÜBÜR's website - https://www.holisticseo.digital/  ⭐️ Koray Tuğberk GÜBÜR on LinkedIn - https://www.linkedin.com/in/koray-tugberk-gubur/  ⭐️ Koray Tuğberk GÜBÜR on 𝕏 - https://x.com/KorayGubur  ⭐️ Koray Tuğberk GÜBÜR on YouTube - https://www.youtube.com/@TopicalAuthority  ⭐️ Koray Tuğberk GÜBÜR on Facebook - https://www.facebook.com/koraytugberk.gubur.948/  ⭐️ Koray Tuğberk GÜBÜR on Medium - https://medium.com/@ktgubur  ⭐️ Charles Floate on 𝕏 - https://x.com/Charles_SEO  ⭐️ Charles Floate on LinkedIn - https://www.linkedin.com/in/charlesfloate/  ⭐️ Charles Floate on YouTube - https://www.youtube.com/@CharlesFloate  ⭐️ Charles Floate on Facebook - https://facebook.com/thecharlesfloate  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Meet Koray and Charles 00:22 Koray's SEO Origin Story 01:36 Topical Authority Breakthrough 02:30 Semantics vs Systems 04:56 What's Working in SEO 06:15 Google Gets Less Tolerant 09:07 Freshness and Historical Data 12:39 Charles' $250K SEO Lesson 15:35 Koray's Cost of Retrieval 16:24 Visual Semantics Case Study 20:19 SEO Myths and Schema 24:09 Entity Stacking Frameworks 28:09 Core Updates and Embeddings 31:05 Topical Maps Explained 36:11 Function Over Content 37:29 Visual Product Mimicry 40:02 Fake Collections That Rank 42:11 Helpful Content Misnomer 44:53 Agents For Visual Actions 46:05 Clicks And RankLab 48:02 Engagement And Satisfaction 50:38 AI Results Are Probabilistic 54:20 Liquid SERPs And Duration 55:48 AI SEO Tactics 01:00:04 Parasite SEO Playbook 01:08:12 Mentions Versus Backlinks 01:13:28 One Tactic This Week The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #seo #searchengineoptimization #blackhatseo #technicalseo

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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

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  • Creator
    Edward Sturm
  • Years Active
    2023 - 2026
  • Episodes
    1.1k
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