DESCRIPTION This week, Erik is joined by serial investor and entrepreneur, Peter Lindholm. He was the CEO of the unicorn company, Frontier Car Group, and is now chair of Unaric, a Software Group integrating SaaS companies into AI powered platforms. Peter speaks openly about scaling from 3 to 5000 employees, the AI juggernaut coming down the tracks towards all CEOs, especially those with large white-collar populations, his preference to reward with equity rather than bonuses, and his non-negotiable trait of obsession for all key hires. KEY TAKEAWAYS Scaling from 3 to 5,000 demands constant reinvention of leadership, structure, and talent; what works at 10 fails at 100 and breaks at 1,000. As organisations scale, great CEOs move beyond gut-let decision-making and let data drive the business. Instinct is relied upon only when data is incomplete or something feels way off. Long-term value is built by aligning leaders through equity, not short-term bonuses. It turns them into true owners who think and behave accordingly. AI means cost advantages will be competed away, forcing CEOs to transform business models, not just automate. Obsession is the one non-negotiable trait for transformation. BEST MOMENTS “The earlier you make those tough decisions in terms of how you change the organisation, the better off you will be.” “Most of the good talents have… a group of people they like to work with. They kind of follow them everywhere.” ABOUT PETER Peter Lindholm is a Swedish serial entrepreneur and investor who has built and scaled technology companies across the globe and raised more than $400M in capital. He is the Co-Founder and Chairman of Unaric, a London-based software group acquiring and integrating Salesforce-native SaaS companies into unified, AI-powered platforms. Prior to Unaric, Peter co-founded and served as Global CEO of Frontier Car Group, scaling the business across 15+ markets to a $2B+ revenue run-rate and unicorn valuation. He started his career at Kinnevik, taking leadership roles across portfolio companies in Europe, Latin America, and Africa. He is an active angel investor and LP, with 30+ early-stage investments including Revolut, Klarna, Nothing, Monese, and BVNK, and is the founding investor behind Femcare, a Nordic women’s health platform transforming access and quality of care. DESCRIPTION If you're a CEO, Chairman or investor this is a destination podcast for you. At some time, all companies get out of step with their consumers, fall behind the competition, or lose their top talent – or all three. The financial fallout can be severe. The Transformer CEO podcast meets global leaders who have taken on the brief to transform their company from ugly duckling to swan. It explores their corporate and personal journey, their leadership values, their challenges, and successes along with their mis-steps and learnings. It inspires those about to start, re-assures those already underway and offers a benchmark for those who feel they have concluded. If you want to know what it takes to succeed in tough environments, you'll not want to miss Transformer CEOs HOST BIO Erik is described by CEO and Chairmen as "exceptional", "undoubtedly one of the top global HR leaders" and "a strong strategic thinker and amazing change leader". After 35 years working with some of the most successful companies on the planet including Diageo, GE, LEGO, HSBC, and Pandora, he focuses in the podcast on sharing the unique character of corporate leaders who take on some of the biggest challenges and win. This is also a critical topic in his consulting work where he partners with CEO’s, Chairmen and Investors as Founder & Managing Director of Erik Schmidt Consulting & Advisory (erikschmidt.co.uk) to help companies achieve out-performance. https://www.erikschmidt.co.uk/ https://www.linkedin.com/in/schmidt-erik/ This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
