What Would We Know: Pop Culture + Branding

Brooke (@sooklyn) and Georgia (@georgiacraw).

What Would We Know is an Australian pop culture podcast, with a little bit of gossip and marketing rolled in. Hosted by Brooke @sooklyn and Georgia @georgiacraw , Most weeks that means picking apart the celebrity gossip and internet culture moments everyone's already messaging each other about, plus whatever brand marketing move made us stop scrolling and go 'wait, what?' We close the ep with Work Wife Wisdom, a bit of advice before you go back to your week. Send us an email ⭐️ hello@whatwouldweknow.com On instagram @whatwouldwekno On tiktok @whatwouldweknow

  1. 5 days ago

    Mimco's Comeback, The Odyssey IMAX Frenzy & The Mamamia CEO Nepotism Debate | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    What Would We Know is your new favourite weekly pop culture podcast for anyone a little too online who still somehow shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with an actual marketing group chat, because it's us, we both work full time in marketing together. We're talking brand wins, brand fails, and the internet culture moments everyone's already talking about. We'll be shameless about it: we started out a lot more filtered, but these days our takes stay pretty uncut, because at this point we consider you our work wife too. Sometimes we go off track into retail therapy and probably too many special interests, but we're all friends here. We hope you stick around. We're genuinely so glad to have you. This week: Mimco's 30th birthday comeback campaign, Christopher Nolan's IMAX ticket frenzy, and the Mamamia CEO appointment nobody can stop debating, plus the marketing podcast staples like a life update, what the internet's obsessing over, the marketing group chat, a special interest of the week, and work wife wisdom worth forwarding to your own work wife. New episodes every week, wherever you listen. Follow sooklyn & georgiacraw for clips and behind the scenes. a deeper dive into this week on What Would We Know: Life update: Georgia is in phone rehab after relapsing on her Foqos screen time app (translation: multiple trips to the fridge to scan a bottle and unlock her phone), plus a board game win with the neighbours. Brooke's birthday massage came with a plot twist courtesy of Georgia and the girls at work. What the internet's doing: Braxton Berrios naming every beauty product the NY Giants social team handed him, and the internet falling for him a little harderThe Odyssey's IMAX 70mm ticket frenzy: only 41 cinemas worldwide and one in Australia can show it properly, and Melbourne's already sold 40,000+ ticketsSix year old Miles and his dad Joel Phillips' Eastern Rosella song, now covered by Ballpark Music and duetted by Ben LeeThe New York Times Wordle "PSHAW" saga that broke a few hundred thousand people's streaksThe Marketing Group Chat: Instagram's new audio swap feature for feed posts and carouselsThe Mamamia CEO appointment (Luca Lavigne, 28, replacing Nat Harvey) and the nepotism debate that followedPlay-Doh's Blooms collection, a flower making kit built for adultsMimco's 30th birthday "So Back" campaign and its safety alarm keychain collab with small business KeplerSpecial interest of the week: Georgia's Dyson Airstrait comeback, and Brooke's shower lamp obsession. Work wife wisdom: the 24 hour day theory that'll make you feel better about turning 30. Consider us your internet work wives for the marketing girlies. An Australian pop culture and branding podcast, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw).Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠https://whatwouldweknow.com.au⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

  2. 15 Jul

    Who Created MomTok, $30k Brand Deals & Cookie Stuffing Gates | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    What Would We Know is your new fave weekly pop culture podcast for anyone a little too online who still shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with a real marketing group chat (it's us we both work full time in marketing TOGETHER) we are talking: brand wins, brand fails, and the internet culture moments everyone's discussing. Look we are shameless when we admit that sometimes its It's part gossip session, part marketing podcast, originally we were alot more filtered but now we make sure our takes stay pretty uncut, because we consider you our work wives. Sometimes we go off track and talk to you about retail therapy and perhaps too many special interests but we are all friends here... We hope you stick around, we are so glad to have you! This week's pop culture podcast episode is a lot. We open with Aspyn's throuple confession, the kind of celebrity gossip admission that shouldn't work on a first listen but somehow makes complete sense once you hear the whole story. From there it's straight into a proper internet culture moment: Big Don going head to head with Perth Now over a stolen photo, and we've got shameless opinions on who's actually in the wrong here, the kind of celebrity gossip we've been saying out loud in our group chat all week. Then we get into the Phia cookie stuffing scandal, the kind of creator economy and internet culture drama that turns into a full brand marketing case study by the time we're done with it. If you've ever wondered how affiliate tracking actually works behind the scenes, or why brands are furious about it this week, this is the marketing podcast segment you didn't know you needed. We also get into whether Margaret Qualley and Jack Antonoff are actually over, because obviously we have thoughts, and this is still a celebrity gossip and pop culture podcast at heart even when we're talking spreadsheets and brand deals in the same breath. Then it's time to open up the Marketing Group Chat, our regular internet culture and brand marketing deep dive into the moves and stories that made us stop scrolling and go "wait, what?" this week. We close out, as always, with a little no-filter Work Wife Wisdom, some motivation before you head back into your week. Consider us your internet work wives for the marketing girlies. An Australian pop culture and branding podcast, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw). Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

  3. 7 Jul

    Taylor Got Married, Cake Pop Drama & Things We’ve Been Influenced to Buy | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    What Would We Know is your new fave weekly pop culture podcast for anyone a little too online who still shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with a real marketing group chat (it's us we both work full time in marketing TOGETHER) we are talking: brand wins, brand fails, and the internet culture moments everyone's discussing. Look we are shameless when we admit that sometimes its It's part gossip session, part marketing podcast, originally we were alot more filtered but now we make sure our takes stay pretty uncut, because we consider you our work wives. Sometimes we go off track and talk to you about retail therapy and perhaps too many special interests but we are all friends here... We hope you stick around, we are so glad to have you! This week's pop culture podcast is full of chaos in the best way. We start with the cake pop copyright drama unfolding between two TikTok bakers, and yes, we've got plenty of gossip and opinions on who actually owns a cake pop recipe. Then we get into the real details from the Taylor Swift wedding, the kind of gossip podcast content we've been dying to talk about since the invitations went out. From there we cover a Sam's Club creator's completely out of touch grocery store rant, exactly the kind of viral moment that makes for a great content creator podcast case study on what not to post. It's the content creator economy at its messiest, and we are here for it. Add in Tasmania's beloved Neil the Seal, still the most wholesome internet moment going, and proof that not every viral story out of Australia has to be chaos, sometimes it's just a seal. We're also introducing a new segment this week called Retail Therapy, basically the girl chat podcast energy you come here for, minus the guilt. Think of it as permission to want things, and honestly the most girl chat segment on the show so far. Rounding out the episode, two Special Interests worth your time, and certified girl chat material either way: a skincare save that's actually worth the hype, and a cleaning foam dupe that might replace the expensive version in your cart for good. More gossip about our own shopping habits than anything else, really. New episode of your favourite Australian pop culture podcast and content creator podcast in one, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw), out now wherever you get your podcasts. Consider us your internet work wives for the marketing girlies. An Australian pop culture and branding podcast, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw). Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

  4. 1 Jul

    Taylor Swift Wedding Watch, Betty’s Burgers & Bets That Never Happened | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    What Would We Know is your new fave weekly pop culture podcast for anyone a little too online who still shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with a real marketing group chat (it's us we both work full time in marketing TOGETHER) we are talking: brand wins, brand fails, and the internet culture moments everyone's discussing. Look we are shameless when we admit that sometimes its It's part gossip session, part marketing podcast, originally we were alot more filtered but now we make sure our takes stay pretty uncut, because we consider you our work wives. Sometimes we go off track and talk to you about retail therapy and perhaps too many special interests but we are all friends here... We hope you stick around, we are so glad to have you! This week's episode is pure branding podcast chaos with a side of gossip. We start by ordering from an app where the food never comes, then defect entirely to Betty's Burgers on principle, because sometimes brand loyalty really is a personality trait, and honestly that's a branding podcast lesson in itself. From there we fully investigate whether Taylor Swift bought every calla lily in New York for a wedding nobody can actually confirm happened, the kind of celebrity drama podcast rabbit hole we can't apologise for. It's exactly the celebrity drama podcast content you come here for, half detective work, half unhinged group chat. We also get into the Polymarket fake-wins scandal, proper internet drama podcast territory, plus Kylie's spy glasses, another celebrity drama podcast moment on top of the Taylor Swift one, because apparently that's a real product now and we have questions. Somewhere in the middle of all that we manage to fit in UNO nights at the pub, because not every segment on this internet drama podcast needs a scandal attached. Work Wife Wisdom this week is for anyone who has ever had their content copied online, proof this is still a funny podcast for women even when the topic gets a little raw: you can know the recipe and still not make the sauce. Allegedly. If you've ever wanted a podcast for content creators that actually gets into the mess of being copied, this is exactly that segment, and honestly one of our favourite podcast for content creators moments this season. And if you just want a genuinely funny podcast for women to put on while you get ready, this episode still works for that too, celebrity drama and all. It's also, quietly, a solid internet drama podcast pick if that's more your speed. Consider us your internet work wives for the marketing girlies. An Australian pop culture and branding podcast, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw). Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠https://whatwouldweknow.com.au⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

  5. 24 Jun

    Hot Girl Walk Police, GLP-1 Chicken and a 44 Minute Protein Scandal | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    What Would We Know is your new fave weekly pop culture podcast for anyone a little too online who still shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with a real marketing group chat (it's us we both work full time in marketing TOGETHER) we are talking: brand wins, brand fails, and the internet culture moments everyone's discussing. Look we are shameless when we admit that sometimes its It's part gossip session, part marketing podcast, originally we were alot more filtered but now we make sure our takes stay pretty uncut, because we consider you our work wives. Sometimes we go off track and talk to you about retail therapy and perhaps too many special interests but we are all friends here... We hope you stick around, we are so glad to have you! So much to cover this week, and most of it starts as an internet culture podcast rabbit hole before it turns into a full marketing trends podcast breakdown. First up is the Hot Girl Walk trademark saga, Mia Lind sending cease and desist letters over a phrase that clearly existed long before she says she coined it, cue a Fashion Nova counter-suit and a trademark mess nobody saw coming, proof this is genuinely a podcast about brands, celebrities and the internet before we've even hit the first ad break. Then there's influencer Ken Eurick and Bobby's very public, very messy 24 hours, the kind of internet culture podcast material that writes itself in real time, and honestly one of the more chaotic internet culture podcast segments we've recorded lately. We also get into season three of America's Sweethearts: Dallas Cowboys Cheerleaders, a proper reality TV podcast deep dive covering Aussie-Kiwi Faith getting the Judy and Kelly treatment, and the genuinely wild fact that the girls wash their own uniforms. This is exactly the reality TV podcast content we live for, and honestly one of our favourite reality TV podcast episodes to record this year. HelloFresh naming a recipe "GLP-1 Herb Chicken Lemon Orzo" instead of just saying smaller portion gets its own brand strategy podcast breakdown, because that's a marketing decision with a story behind it. Then the NZ Muscle investigation, a 44 minute YouTube deep dive alleging repackaged Mexican protein passed off as New Zealand made, which is exactly the kind of podcast about brands, celebrities and the internet story this show was built for. In the Marketing Group Chat this week: the Coach x Spotify partnership and what it means for the so-called connection economy, a proper marketing trends podcast conversation if there ever was one. We also unpack Formula One's brutal 44-appearances-a-season media load, and why Max Verstappen negotiated zero media appearances into his contract, plus the Jordyn Woods, Touchland and New York Knicks partnership that actually worked, a genuine brand strategy podcast case study in doing it right. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

  6. 17 Jun

    Kim Stole the Towel, HiSmile Buried the Apology & The Possession World Cup | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    What Would We Know is your new fave weekly pop culture podcast for anyone a little too online who still shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with a real marketing group chat (it's us we both work full time in marketing TOGETHER) we are talking: brand wins, brand fails, and the internet culture moments everyone's discussing. Look we are shameless when we admit that sometimes its It's part gossip session, part marketing podcast, originally we were alot more filtered but now we make sure our takes stay pretty uncut, because we consider you our work wives. Sometimes we go off track and talk to you about retail therapy and perhaps too many special interests but we are all friends here... We hope you stick around, we are so glad to have you! hello friends, there are too many things to cover such as... Storage meltdowns and puppy pee, the Possession World Cup, Kim Kardashian's towel and Martin Brundle snub, the HiSmile apology burial, Levi's stealth sheet, the Knicks marketing masterclass, Jordyn Woods' bag, Jalen Brunson, the Nike ad, Levi cinch jeans, Round Swamp chicken salad, and Work Wife Wisdom. Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

  7. 10 Jun

    Who Owns "Hot Girls Read", Molly Mae's baby name, & Ai vs creativity | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    This week we get into the BookTok saga that united the entire internet: a small business owner trademarked the phrase "Hot Girls Read," asked everyone else to pull their listings "with love," and watched her business get dragged before surrendering the trademark days later. We unpack why trying to own a common phrase is the fastest way to sink your own ship, and why rising tides lift all ships beats hoarding the whole ocean. What Would We Know is your new fave weekly pop culture podcast for anyone a little too online who still shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with a real marketing group chat (it's us we both work full time in marketing TOGETHER) we are talking: brand wins, brand fails, and the internet culture moments everyone's discussing. Look we are shameless when we admit that sometimes its It's part gossip session, part marketing podcast, originally we were alot more filtered but now we make sure our takes stay pretty uncut, because we consider you our work wives. Sometimes we go off track and talk to you about retail therapy and perhaps too many special interests but we are all friends here... We hope you stick around, we are so glad to have you! From there: Apple's "you're paying more for less" era (the first iPhone came with nine things in the box, now you get two), a New Zealand brand accused of quietly swapping real models for AI versions and then telling one of those models to go figure out why he is not getting work, and a Sense Check on the study showing ChatGPT is making college essays more polished but less original, less personal, and weirdly all the same. Plus: the Cash App fairy wand we would both absolutely buy, Love Island's ratings faceplant, Magnolia Parks heading to TV, Clarkson's Farm season five, and Work Wife Wisdom that good things happen to good people (with receipts from a business class upgrade Brooke definitely did not deserve at 19). If none of this makes sense, well, what would we know? In this episode:Hot Girls Read trademark drama, Apple and planned obsolescence, AI models and brand deceit, AI vs creativity in college essays, Cash App fairy wand, Love Island ratings, Magnolia Parks TV adaptation, Clarkson's Farm, Work Wife Wisdom. Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

  8. 3 Jun

    Gucci Goes F1, The Ordinary Bus Vanishes & Taylor Swift Enters Toy Story | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    WHAT A WEEEEEEK!!!! Love Island UK and USA are both back, which means 12 hours of weekly viewing, and two contestants already gone before the season has properly started. What Would We Know is your new favourite weekly pop culture podcast for anyone a little too online who still somehow shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with an actual marketing group chat, because it's us, we both work full time in marketing together. We're talking brand wins, brand fails, and the internet culture moments everyone's already talking about. We'll be shameless about it: we started out a lot more filtered, but these days our takes stay pretty uncut, because at this point we consider you our work wife too. Sometimes we go off track into retail therapy and probably too many special interests, but we're all friends here. We hope you stick around. We're genuinely so glad to have you. We also unpack the very niche but very entertaining Prickly Pear cafe drama, where a $12 split refresher turned into a full-blown TikTok saga, complete with response videos, apology videos, and why we are uniquely positioned to talk about it!! In the marketing group chat, we get into Gucci becoming Alpine F1’s new title sponsor, Kendall Jenner becoming the global ambassador for Korean skincare brand Anua, The Ordinary’s free New York bus disappearing after three days, and Gymshark’s Bratz collab giving… mostly block colours. Plus, Tim Payne accidentally becomes the internet’s favourite World Cup underdog, Miami Swim Week reminds everyone that runway walking is in fact a skill, Taylor Swift sends the Swifties back into detective mode with Toy Story clues, and Georgia finds the pillow of her dreams. wowowow. Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow Your Hosts are Georgia & Brooke

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What Would We Know is an Australian pop culture podcast, with a little bit of gossip and marketing rolled in. Hosted by Brooke @sooklyn and Georgia @georgiacraw , Most weeks that means picking apart the celebrity gossip and internet culture moments everyone's already messaging each other about, plus whatever brand marketing move made us stop scrolling and go 'wait, what?' We close the ep with Work Wife Wisdom, a bit of advice before you go back to your week. Send us an email ⭐️ hello@whatwouldweknow.com On instagram @whatwouldwekno On tiktok @whatwouldweknow

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