Ep. 4 : Inflation - What is it & how do you navigate it? Dectech Discusses

In the fourth episode, we were delighted to have Dectech’s founders, Dr. Henry Stott and Professor Nick Chater discuss the currently high levels of inflation. They broadly answer three key questions: how economists measure inflation, how it is perceived by the wider population, and what is its effect on businesses? 

Specifically, this episode explores the psychology of inflation using a Behavioural Science lense. Among the topics discussed are: how measures of inflation relate to price perceptions, how consumers recognise inflation via different reference prices, and how businesses can adjust their prices in a way that is acceptable to customers.