The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
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  • MARKETING
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

  1. The BEST SEO Strategies for 2026

    10 TIMER SIDEN

    The BEST SEO Strategies for 2026

    SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers. While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how people find information online. For businesses targeting decision-makers and high-value customers, mastering these new SEO strategies isn't just smart — it's becoming essential. In this episode, I reveal: The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility) Why one lawn care client saw 120% traffic growth year-on-year whilst competitors lost traffic to AI cannibalisation How we transformed 778 sessions into 150,000 sessions (a 20,000% increase) by moving beyond individual keywords to strategic topic clusters The exact content formatting that helped a global skincare brand increase organic traffic by 451% and e-commerce revenue by 8.5% Why embedding commercial actions directly into content pages is now essential (and how this simple shift drives immediate revenue) I'll share real-world success stories from campaigns shortlisted for 14 Global Search Awards, including how we helped a mortgage business rank for 69,000 keywords in just 12 months. If you're ready to implement award-winning SEO strategies whilst your competitors remain fixated on outdated tactics, this episode provides your complete action plan for dominating search in 2026.

    37 min.
  2. Why CMOs are RIPPING UP Their Marketing Strategies

    22. SEP.

    Why CMOs are RIPPING UP Their Marketing Strategies

    I tried recording this as an audio podcast, but it didn't really do the topic justice. I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/ripping The marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia, HubSpot, and L'Oreal are completely rewriting their strategies — creating unprecedented opportunities for forward-thinking marketers. While traditional SEO still matters, AI search tools are fundamentally changing how high-value customers discover and choose products. HubSpot's CEO recently called the traffic pattern changes from Google's AI Overviews a "traffic apocalypse." For businesses targeting huge growth goals in 2026, mastering AI Search Optimisation isn't just smart — it's becoming essential for survival. In this episode, I cover: Why we're seeing a "two-tier development" among CMOs — and which group is already gaining a competitive advantage while others remain completely unawareThe three critical areas every marketing leader must understand: visibility tracking, prompt optimisation, and source citation strategiesHow to use cutting-edge tools like Peec AI to analyse your brand's AI search performance versus competitors (including a live demo using HubSpot)The exact websites and content formats that AI tools prioritise when making recommendations — and how to get your brand featuredWhy this represents "a land grab opportunity" and how early movers are securing first-mover advantageI share real-world insights from our AI search audits for FTSE 250 companies, $50 million software firms, and German DAX top 30 brands — including exactly what these industry leaders are doing to position themselves for the AI search era. If you're ready to adapt your marketing strategy for the AI search revolution while your competitors remain fixated solely on traditional approaches, this episode provides your complete action plan for thriving in this new era.

    14 min.
  3. How To Create a Scalable Enterprise Marketing Strategy for 2026

    19. SEP.

    How To Create a Scalable Enterprise Marketing Strategy for 2026

    Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified strategies that actually scale. Enterprise businesses are operating with departmental silos that conflict with each other's KPIs, whilst the companies achieving consistent growth have implemented coordinated frameworks that unify stakeholders and maintain competitive advantage. Mastering enterprise coordination isn't optional for business marketing leaders — it's becoming essential for market leadership. In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal: The 80/20 framework that balances proven channels with strategic innovationHow to break down departmental silos without eliminating compliance processes The three technology integration requirements that enable real-time coordinationStrategies for securing stakeholder buy-in for emerging opportunities like AI search optimisationIf you're ready to transform coordination challenges into competitive advantages whilst your competitors remain trapped in silos, this episode provides your complete framework for scalable enterprise marketing.

    40 min.
  4. How To Create an Effective Brand Marketing Strategy

    17. SEP.

    How To Create an Effective Brand Marketing Strategy

    Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice. With AI search platforms fundamentally changing how people discover products and services, forward-thinking marketers are discovering that brand strength now directly influences algorithmic recommendations. In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover: Why brand marketing attribution is finally becoming measurable (and the tools that make it possible)The critical difference between branded house vs. house of brands strategies — and when each approach works bestHow companies like Slack and Canva have modernised their brands without losing recognitionWhy distinctiveness matters more than differentiation in red ocean marketsThe Unilever Brand Key framework — and why most marketers overcomplicate brand positioningAs Charlie explains: "Brand marketers have had the really difficult job of feeling like they're screaming in a vacuum and no one's really listening because historically brand has been so difficult to attribute value to. But now with AI Search and tools like Peec, we're actually able to get a much better idea across so many different topics of brand sentiment." We explore real examples, such as Guinness's consistency, Passenger's visual differentiation, and why Jaguar's recent rebrand became a cautionary tale. Plus: How AI Search is making brand reputation more influential than ever — and what that means for your 2026 strategy. If you're ready to build a brand marketing strategy that works in today's saturated marketplace while positioning for the AI-driven future, this episode provides your complete framework.

    1 t. 2 min.
  5. The BEST AI Search Strategies for 2026

    16. SEP.

    The BEST AI Search Strategies for 2026

    AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now. While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high-value traffic and securing prime recommendation spots in ChatGPT, Perplexity, and Google's AI Mode. For businesses ready to dominate this new search landscape, mastering AI search optimisation isn't optional — it's becoming the difference between market leadership and irrelevance. In this episode, I reveal: The exact audit process to assess your brand's current AI visibility (including which tools give you the most granular data about your performance across different LLMs) Why brands have a massive advantage in AI search results — and how to leverage your brand as a "defined entity" that LLMs can easily connect to other concepts The critical difference between generic content and what AI tools actually need (hint: they can generate generic information themselves — they need your first-party data and expertise) How third-party citations drive recommendations — including why AI tools would "rather go to someone else and look at what other people are saying about you than look at what you're saying about yourself" The specific content formats that get cited most frequently (based on analysis of top-performing brands across multiple industries) I'll share real examples from brands like MetLife, DeWalt, and Better.com, showing exactly how they're optimising for AI search — including surprising recommendations that go beyond marketing into actual product development. As I explain in the episode: "We're in a strange moment right now where some businesses are focusing really heavily on AI Search, but honestly, most companies aren't even thinking about this as a thing. Even though they themselves are using ChatGPT all day every day to find stuff to buy, they haven't really thought about how their brand shows up in these AI tools. And that means we're in a little bit of a land grab moment." If you're ready to implement these five AI search strategies while your competitors are still stuck in traditional SEO thinking, this episode provides your complete roadmap for dominating AI search in 2026 and beyond. Try Semrush's AI SEO Toolkit 👉 https://exposure.ninja/AIsearch2026 Get the show notes: https://exposureninja.com/podcast/366/ Listen to these episodes next: I Bought a £7M Company to Test My Marketing Playbook https://exposureninja.com/podcast/365/ Why “AI Search is Just SEO” is a Dangerous Lie https://exposureninja.com/podcast/364/ How To Create and Optimise Your Content for AI Search https://exposureninja.com/podcast/363/ Disclaimer - Exposure Ninja may get a commission through the marked links above, at no cost to you

    27 min.

  6. 10. SEP. · BONUSINDHOLD

    Help Us Create the 1st State of AI Search Report

    AI is reshaping how people search — and how businesses get discovered. We're gathering insights from marketing leaders and business owners to understand how teams are responding to this shift. We'd love for you to take part in the State of AI Search 2025 report. By taking part, you'll get early access to the results. All you need to do is complete the survey and share your email address at the end, so that we can send the completed report to you before it's fully released. Happy to be involved? Then visit https://exposure.ninja/stateAISearch2025

    1 min.
  7. I Bought a £7M Company to Test My Marketing Playbook

    9. SEP.

    I Bought a £7M Company to Test My Marketing Playbook

    Most marketing agencies talk a big game about their strategies and playbooks — but when it comes to proving they actually work, the talk stops there. That's why I've done something unprecedented: I've bought a £7 million renewables business to test our own marketing playbook with real money on the line. Six months in, the results speak for themselves: 5X increase in website traffic, 250% more form completions, and we've doubled their backlink profile in just five months (after they'd only managed 100 backlinks in the previous five years). But here's what makes this case study truly valuable for marketing leaders — we're sharing the exact playbook we used, including the mistakes we made along the way. In this episode, I reveal: The six-step marketing transformation process we implemented at Elite Renewables — from complete brand overhaul to AI-optimised content strategy Why we fired their existing agency before we'd even completed the purchase (and saw no drop in leads as a result) The CRM and marketing automation system that helped them scale from being completely overwhelmed with referrals to having full visibility of their sales pipeline How we increased their website traffic by 5X in just one month by restructuring their site around customer types and individual service pages The digital PR strategy that generated 110 high-authority backlinks in five months (more than they'd achieved in the previous five years combined) Our AI-proofing approach — including sentiment analysis across AI platforms and the ultra-niche case study strategy that's becoming essential for AI search optimisation The YouTube content strategy that's not just driving enquiries, but more importantly, building trust with prospects already in their pipeline I'll also share the honest challenges of being a client of your own agency, including the stress of rolling out new branding to a team that's worked together for a decade. As I explain in the episode: "It feels very different when it's your own money at stake. We bought this £7 million revenue business to put through the Exposure Ninja digital marketing process, and so far it has worked really well. But I'm not going to tell you that it wasn't stressful at times." If you're tired of marketing strategies that sound good in theory but lack real-world proof, this episode provides a complete blueprint based on actual results with actual money at stake. This is what happens when a marketing agency puts its money where its mouth is — and the lessons are invaluable for any business leader looking to transform their marketing results. Get the show notes: https://exposureninja.com/podcast/365/ Listen to these episodes next: Why “AI Search is Just SEO” is a Dangerous Lie https://exposureninja.com/podcast/364/ How To Create and Optimise Your Content for AI Search https://exposureninja.com/podcast/363/ 9 Reasons Why Your Traffic Is DOWN This Year https://exposureninja.com/podcast/361/

    23 min.
  8. Why Your Marketing ROI is Low (and How To Fix It)

    3. SEP.

    Why Your Marketing ROI is Low (and How To Fix It)

    Your marketing ROI is declining, and the traditional playbook isn't fixing it. This creates an unprecedented opportunity for businesses ready to evolve their approach. After analysing hundreds of marketing strategies for businesses generating £5-50m turnover, we've identified the five critical disconnects causing ROI to flatline: misaligned metrics, broken targeting, outdated channel mix, risk aversion, and ignoring AI search. The businesses fixing these issues aren't those with the biggest budgets — they're those making strategic adjustments that compound into transformative results. In this episode, Charlie and Dale reveal: The hidden disconnect between marketing metrics and revenue (including why tracking share of voice whilst the board wants ARR creates dangerous blind spots)How Finisterre's attempt to "go broader" nearly killed their growth — and why narrowing your focus expands your potentialWhy spreading budget across every channel is like "betting £1 on every horse" and guarantees you'll lose moneyThe 80/20 framework for balancing proven revenue generators with essential experimentation• How AI search is condensing the customer journey (users now make 3-5 ChatGPT queries before a single Google search) Charlie and Dale also share real-world examples, including how Vita Coco dominated its niche before expanding, and why power users are actually searching Google MORE (13 times daily) while organic traffic declines. As Charlie explains in the pod: "If your bottom line goal is generating a certain number of leads or making a certain amount of revenue, then understanding which marketing channels are actually driving those leads or driving that revenue — and which percentage of your marketing budget is experimental — that's where most businesses fall down." If you're ready to fix the disconnects undermining your marketing performance whilst your competitors cling to yesterday's playbook, this episode provides your complete roadmap for reversing ROI decline. Get the show notes: https://exposureninja.com/podcast/dojo-62/ Listen to these Dojo episodes next: What is AI Search? And Why Is It So Important? https://exposureninja.com/podcast/dojo-56/ Google’s AI Mode Goes GLOBAL + NEW Agentic Features! https://exposureninja.com/podcast/dojo-61/ Only 2% of SEOs Are Optimising for AI Search (and Why That’s a BIG Mistake) https://exposureninja.com/podcast/dojo-60/

    37 min.
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

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