Why People Do Stuff Molly Rouse

In this episode, we (Molly & Jason at whypeopledostuff.com) dive into all things about helping your clients or students actually follow through and get the results they signed up for. We chat about what might be holding them back, what you can do to help, and what’s totally up to them.
Why do people buy access to the water, you lead them to it... and they don't drink it?! 🫣
It can be really upsetting and frustrating when you sell a program, course or service... and the people don't stick with it. They don't listen, follow through or stick around long enough to see results.
Which means YOU feel like a failure. Or you blame humans for being human. Or both.
What can you do to make sure that more of your people stick through and see the outcomes you'd love them to get?
This episode will give you all new perspectives on what it takes to influence results for your clients & students... and which parts you do actually have control over.
And some of the what's and why's of your mind as an entrepreneur... and your audience's mind, when it comes to how "success" is perceived in your programs.
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🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ to hang out, talk to us about the episodes, comment, ask questions and stuff!
🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.
🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰
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Key Points in this episode:
Getting Clients to Follow Through:
Figuring out what’s your responsibility and what’s on them.Leading clients to success without babysitting them.
Increasing Client Successes:
How your course design, pricing, and structure can make a huge difference.Early decisions and course formatting can seriously impact long-term results.
Getting Clients to Share Their Wins:
Creating a culture where clients feel comfy sharing their successes.How to tackle clients not reporting their results and why it’s not just about getting testimonials.
Balancing Your Role and Client Responsibility:
Avoiding that nasty imposter syndrome and keeping your confidence up.Finding the sweet spot between over-delivering and letting clients own their journey.
Math that Guesses How Many People Will Apply What You Teach:
How a certain "law" explains client results and why not everyone’s gonna make it.Understanding why some clients drop off, and why that’s okay.
Avoiding Common Coaching Pitfalls:
The most common pricing strategy that keeps you stuck feeling like no one listens to you.How a better way to structure your programs keeps clients committed and gets better results.
Prepping Clients for Challenges:
The importance of setting them up for the initial tough spots.Using simple analogies to explain progress and persistence... and what to expect from some personalities in your audience.
Building a Supportive Community:
Encouraging clients to shout out their wins and progress (because they might not if you don't do this!)Creating a group vibe that celebrates all victories, big and small.
Tips for Coaches:
Offering quick wins to keep clients pumped through early hurdles.Structuring programs to highlight early benefits...

Why (and How) People Confidently Break Into a Saturated Market When "It's Already Been Done"**
🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ to hang out, talk to us about the episodes, comment, ask questions and stuff!
🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.
🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰
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In this episode, we (Molly and Jason at whypeopledostuff.com) talk about the fascinating, scary and sometimes business-threatening experiences entrepreneurs face when they considering entering a market that seems over-done already.
We talk about the mindsets, psychology and misconceptions that influence many coaches, course creators, service providers and entrepreneurs of all types, sometimes preventing them from entering markets (or continuing to put themselves out there in markets) that they perceive as saturated.
We explore our own journey of starting an online coaching business, the lessons we learned and whether or not it's too late to share your unique perspective and skills.
And how to STAND OUT when you do.
This episode is a must-listen for you if you are feeling kind of hesitant about starting or expanding your business due to the perception of competition, or other people who are already in the market, or you've ever really just thought to yourself something like, "Who am I to do this? Who am I to teach this? I didn't invent this information. It's already out there. People already teach it. Who am I to get involved in this?"
Or you just worry about standing out next to all of the other people who seem to have had the idea before you or are already going.
And maybe you just feel like you're kind of permanently behind.
This is just one of the many ways that you can understand yourself better and how that can impact your business and the decisions you make and the things that hold you back.
And of course how quickly you can become successful once you do finally get out of your own way and get started. Which we can completely relate to and you'll find out why.
So please enjoy this episode. And don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think, and what YOUR experience has been confidently breaking into a new, expanded, or different market.

This episode is all about recovering underchargers (including us), pricing psychology, and strategies to increase your prices and feel good about it.**
🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ to hang out, talk to us about the episodes, comment, ask questions and stuff!
🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.
🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰
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In this episode, we talk about the psychology behind undercharging for services, programs and courses… and share insights on how to overcome the mindset that leads to low pricing. 
We explore main 4 reasons why entrepreneurs and business owners tend to undercharge... and a bonus reason during the last 4 minutes of the episode that we hear ALLLLL the time.
The episode also delves into personal stories of our own success and struggle… and what we figured out about wisely making this decision along the way…
INCLUDING how you would go about even coming up with a price for what you offer.
KEY POINTS:
- **Case Study**: The episode begins with a success story of a client who used to undercharge but now earns three times more per client after changing her mindset and raising her prices. This transformation has led to increased $, less work, and higher client commitment.
- **Reasons for Undercharging**:
  - Fear of rejection and criticism.
  - Guilt about charging higher prices.
  - A belief that high prices create high expectations, leading to more pressure.
  - The desire to make services accessible to everyone, even at a cost to the business.
- **Pricing Strategy**: We explain the primary two factors that should be involved in coming up with a starting point as the price for your programs, offers or services.
- **Emotional Impact**: Undercharging can lead to burnout, low morale, and lack of confidence. The episode dives into how higher prices can increase confidence, leading to more success.  BUT how to still make your help accessible to those who don’t have a lot of money.
- **Benefits of Higher Pricing**:  We talk about the circumstances where it’s wise to charge more and HOW… and the great things that happen when you do.
- **Tips for Breaking the Cycle of Undercharging**: Once you realize that you have, in fact, been undercharging… what do you do?  We dive into that, too.
- **Personality Traits**: We talk about how certain personality traits can lead to undercharging… and how learning these things about yourself can help you get out of your own way before it even happens.
- **Overcoming Desperation**: Desperation can lead to undercharging and negatively affect sales. We make mindset and book reading suggestions to help shift mindset and overcome challenges.
Now what?:
Don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think!

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🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ to hang out, talk to us about the episodes, comment, ask questions and stuff!
🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.
🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰
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In this episode, Molly interviews the resident card-carrying most introverted member of the Why People Do Stuff family (and actual family member), Jason.
Molly is an introvert collector, but not an introvert herself. Though she understands what it takes to run a business (and put yourself out there) despite feeling uncomfortable... in this episode Molly & Jason dive together into the wonderful world of understanding the challenges introverts face when it comes to sales, marketing, and putting yourself in front of OTHER HUMANS all the time.
We also talk about understanding how introverts think, make decisions and face these challenges when living in a business that requires peopling means that you have to do uncomfortable things.
As a sneak peak about what's to come, Molly's an introvert nerd and personality psychology nerd... so be ready to hear about personality types and cognitive functions in future episodes, if you're into that sort of thing.
Now what?:
Don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think!

**
🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ to hang out, talk to us about the episodes, comment, ask questions and stuff!
🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.
🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰
**
In this episode, find out the answer to the number one question we'd all want to know about marketing a course or a program or a service... what's the #1 thing that influences whether someone desides to spend the money?
And THEN! After that, figure out whether you're breaking the rule and making the most common mistakes entrepreneurs make when they talk about what they do.
Then head over to whypeoplebuystuff.com to get some goodies that will help you sell MORE of your stuff.
Now what?:
Don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think!

**
🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ to hang out, talk to us about the episodes, comment, ask questions and stuff!
🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.
🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰
**
How do you go from having knowledge that people NEED and want... to actually being able to sell it? Coming from a great idea that made $0 in my first attempt, I can tell you are it's not easy as everyone makes it look. Being a new entrepreneur can be daunting, I've been where you are and eventually got it to work.
What does it really take?
You had this idea... something you know that EVERYONE needs to know. Something that changes lives. You worked hard and did all the things they said to do. You created a program to help people. You put it out there. You incorporated all the things everyone said they wanted.
You put it up for sale and... nothing!
How you gonna change the world like THAT?! I've been where you are. So you tinker with your website... You play around with headlines and lead magnets and run more and more and more ads.
And post and post on social media and hope someone hears you. You play around with your prices and your offers of your packages. Trying to figure it out. So people look at what you have and go "YES! I want to buy that."
I get your frustration. I'm Molly. I'm that fun introvert-loving goofball that adopts you and makes you feel safe, while teaching you why people behave the way they do... And how to get more of them to buy your stuff.
I help business owners (who have programs, courses and services for sale) REALLY understand what their audience really wants, so you can give it to them.
Find out how it all started, and where we are now... the backstory for this brand new podcast.
Now what?:
Don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think!