11 episodes

A podcast about how language matters in business, politics and beyond.

Words and Actions Words and Actions

    • Education

A podcast about how language matters in business, politics and beyond.

    The Language of Job Ads

    The Language of Job Ads

    Job centre window: “Customer Service Advisor's Assistant required”. Fancy job title, junior position, lots of growth potential. You go for it. You get it. You hate it. Turns out you’re the person who makes the tea for the person who makes the coffee… In this first episode of a miniseries on job applications we will talk you through embellishment and framing in job ads and together with expert Ruth Breeze we offer tools to remove the glitter and find the right match between requirements and qualifica

    • 39 min
    Story of a scandal: a co-production by Words & Actions and en clair

    Story of a scandal: a co-production by Words & Actions and en clair

    This is a story that was too good to be true. A story about greed, hubris and self-delusion. A story told by Words & Actions and en clair in a co-production that guides you through the smoke and mirrors of the biggest scandal in American corporate history and the fall of a Wall Street darling. You’ll get the facts and the figures but you’ll also get the corporate language and how it started showing cracks before the numbers did. We even bring in a forensic linguist for good measure. ​

    • 46 min
    Leadership

    Leadership

    Leadership, language and laughter in times of lockdown. Find out more about  the importance of language and humour and how these are intertwined in this month’s episode on the establishment of leadership (or lack thereof). We will discuss different types and styles of leadership via topical examples and through interviews with two experts, who will take us from the British Midlands to Mauritius and back.

    • 38 min
    Storytelling for business and activism

    Storytelling for business and activism

    Everyone likes a good story. Companies know this. Politicians know this. Podcast makers know this. Whether it is Ben &Jerry’s brand narrative or Walt Disney’s fistfights, storytelling is used as a very creative, powerful but also strategic(!) tool to shape and mould perceptions. They are also used to bring about much needed change - our guest David Boje even believes they can save the planet. We use Greta Thunberg's speech as a case in point. 

    • 41 min
    Crisis communication

    Crisis communication

    What do you get when you cross Ashley Madison’s extramarital dating site with a family restaurant short on chicken and a high-end photography company? A Valentine’s special podcast on how to handle crises. If you are interested in ways to (re)gain trust, respect and mutual understanding on this special day, do have a listen to our speed date with an Italian expert and find out how far denial, apologies and stealing thunder will take you!

    • 38 min
    When Customers Talk Back

    When Customers Talk Back

    In this episode we focus on the different guises of customer feedback, from tweets on pizzas without toppings, over outcry about bad company marketing to full-blown Tripadvisor reviews. Including fake ones. Have a listen and find out how good you are at spotting them or learn how to assess online credibility and boost your own. We also have an interview with an expert on reviews and we analyse data that nicely illustrates creative dialogues in customer communications.

    • 37 min

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