Working On It

Brad Staines

What if growing your business didn’t mean sacrificing your time, your health, or your freedom?  Working On It is the podcast for service-based founders who want to scale without burning out. Each episode brings you honest conversations with experts, operators, and mentors - the same kind of people who’ve helped shape successful businesses from the inside out. We dive into the systems, strategies, and habits that drive performance - and show you how to build a company that works without you always having to be there. It’s about clarity, leadership, and reclaiming control - of your time, your team, and your next chapter.  If you're focused on building a business that runs without you - and a life that works because of you - then you're in the right place

  1. Biohacking Your Bones: The Future of Strength & Longevity with Ryan Ashford-Smit

    3 DAYS AGO

    Biohacking Your Bones: The Future of Strength & Longevity with Ryan Ashford-Smit

    In this episode, Brad sits down with Ryan Ashford-Smit, the co-owner of the UK’s first OsteoStrong centre in Tunbridge Wells. Ryan shares his fascinating journey from a career in architecture and lighting design in South Africa to becoming a pioneer in the UK biohacking space. They dive deep into the science of ‘osteogenic loading’, a method of strengthening the skeletal system that takes just 15 minutes a week. Ryan explains how high-impact force is the missing key to longevity, how he reversed his own knee arthritis, and why we should all be training like athletes for our ‘Quantum Decade’, the last ten years of our lives. If you are interested in future-proofing your body, reversing aging, or simply understanding the hidden foundation of physical strength, this conversation is a must-listen. KEY TAKEAWAYS Bones are not just static structures; they are living, breathing organs similar to the heart and lungs. Just like muscles, they require specific stimuli to remain healthy and can decondition without it. There is a neurological connection between bone density and muscle strength. If your bones (the chassis) are weak, your central nervous system limits your muscle output to prevent self-injury. Strengthening the bone removes this governor, allowing for greater muscle gains. To trigger new bone growth, the skeletal system needs to experience forces of roughly 4x body weight. This is nearly impossible to do safely in a traditional gym, but is the core principle behind OsteoStrong’s robotic loading technology. The decisions you make regarding your health in your 40s and 50s dictate the quality of your life in your 70s and 80s. Training now is about ensuring you have the mobility to put your own luggage in the overhead locker during your final decade. Biohacking and training provide the stimulus for growth, but the actual repair happens during rest. Without adequate sleep and protein intake, the body cannot utilise the stimulus to build denser bone and stronger tissue. BEST MOMENTS "I learned that bones are living, breathing organs, like your heart or your lungs." "No trust, no transaction." "Thinking about the last 10 years of your life, we should all be training like athletes for that quantum decade." "No one plans to be in a mobility scooter. Some plan ‘not’ to be in one." "Your bone strength becomes your new limitation, athletes realise the only way they can break through that barrier is to improve their bone strength." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

    58 min
  2. Redefining Poker as a Tool for Corporate Team Building and Skills Development

    14 JAN

    Redefining Poker as a Tool for Corporate Team Building and Skills Development

    In this episode, Jo shares with Brad her remarkable journey from investment banking to founding Aces High, a corporate team-building initiative that reimagines poker as a skills-building experience without the gambling aspect. She discusses the profound personal challenges she faced, including the loss of loved ones, which prompted her to seek a more meaningful career. Jo highlights the parallels between poker and business strategy, emphasizing the importance of patience, discipline, and the ability to assess risks. KEY TAKEAWAYS Life's challenges, such as personal losses, can serve as catalysts for change. Embracing these moments can lead to significant personal and professional growth, encouraging individuals to pursue their passions and take calculated risks. Poker teaches valuable life skills such as patience, discipline, and strategic thinking. These skills can be applied in business settings, helping individuals navigate high-stakes situations and make informed decisions. Recognising when to cut losses is crucial in both poker and business. It's important to assess situations objectively and make decisions that minimise potential losses rather than stubbornly holding on to failing ventures. Maintaining a calm and composed mindset is essential for effective decision-making. Practicing mindfulness can help individuals respond thoughtfully rather than react impulsively, especially in high-pressure situations. Engaging in activities like poker can boost confidence and assertiveness, particularly among women. By creating inclusive environments and encouraging participation, individuals can develop skills that translate into professional success and personal growth. BEST MOMENTS "I think sometimes it's the cracks that let the light in, right? It's those moments where you think, well, actually, what is important to me?" "Poker teaches you about patience and discipline, statistics and picking your moments." "I realized I've got aces and there was no way I was folding." "It's about authenticity. I absolutely would have had that what if, and I probably wouldn't have forgiven myself." "You don't need to gamble to take the value from poker." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

    1h 1m
  3. From Stripper to Fitness Coach: Gav's Unconventional Journey into the Fat Loss Code

    7 JAN

    From Stripper to Fitness Coach: Gav's Unconventional Journey into the Fat Loss Code

    In this episode, Brad sits down with Gav, a fitness expert with a unique background in sports science and a 17-year career in male stripping. Gav shares his unconventional journey into the fitness industry, detailing how he transitioned from entertaining audiences to becoming a personal trainer and eventually moving his business online. They discuss the complexities of weight loss, emphasising the importance of understanding calories in versus calories out, and the psychological aspects of dieting. Gav highlights the significance of changing one's identity to achieve sustainable weight loss, discussing how mindset and discipline play crucial roles in long-term success. KEY TAKEAWAYS Achieving and maintaining weight loss requires a fundamental change in identity. Individuals must see themselves as someone who engages in healthy behaviours, such as exercising regularly and making mindful food choices. Weight management fundamentally revolves around the principle of calories in versus calories out. To lose weight, one must consume fewer calories than they burn, but this equation is influenced by various factors, including metabolism, activity level, and the thermic effect of food. High protein intake is crucial for weight loss and satiety. Increasing protein levels can help individuals feel fuller and more satisfied, making it easier to adhere to a calorie deficit. Motivation can get someone started on their fitness journey, but discipline is what sustains long-term success. Building discipline involves saying no to unhealthy choices and developing habits that align with one's health goals. Finding the right caloric intake for weight loss is often a process of trial and error. It's essential to monitor how one feels and responds to different calorie levels, adjusting as necessary to ensure sustainable progress. BEST MOMENTS "Calories in, calories out, is a very simplistic way of describing a quite complex equation that is always going on. But it is absolutely 100% true." "The perception of hunger is very different to one person to the next." "If you don't believe that I'm someone that gets 10,000 steps a day, or hits the gym three days a week, you'll never have that six-pack." "I like to be quite aggressive in the first two weeks. If we can get someone to lose five, six pounds in the first two or three weeks, their level of trust has just gone through the roof." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

    45 min
  4. Building Cathedrals, Not Just Laying Bricks: The Importance of Vision in Life

    2 JAN

    Building Cathedrals, Not Just Laying Bricks: The Importance of Vision in Life

    To kick off the new year, Brad interviews mindset coach Paul, who shares his remarkable journey from a challenging childhood to becoming the youngest cruise director in the world. Paul reflects on how his early experiences in acting and a desire to escape his past shaped his mindset and fuelled his ambition. He discusses the transformative power of positive thinking and the importance of evolving one's mindset to achieve personal goals. KEY TAKEAWAYS The journey to becoming a mindset coach began with a desire to escape a challenging childhood. Engaging in acting provided an early outlet for self-expression and exploration, which later translated into a passion for helping others change their thinking. Exposure to books like "The Power of Positive Thinking" and "The Power of the Subconscious Mind" ignited a belief in the potential to control one's thoughts and emotions, leading to significant personal and professional achievements, including becoming the youngest cruise director in the world. The importance of experiences over material possessions is emphasised. True fulfillment comes from meaningful experiences and relationships rather than simply accumulating wealth or status. A structured approach called "Engage" was developed, consisting of six steps: Evolve, Nirvana, Grace, Action, Grit, and Education. This framework guides individuals in transforming their mindset and achieving their goals. Emphasising the need for resilience, the discussion highlights that challenges are a natural part of life. Viewing setbacks as feedback rather than failures is crucial for personal growth and maintaining a positive mindset. BEST MOMENTS "I came to the understanding that you can become anything you want if you can control your thinking and your emotions." "I decided to believe in myself, and it was the most apparent thing ever, because I made up in my head that I was going to prove him wrong." "If you're a miserable person, it doesn't matter where you go in the world; you can go to Mexico on holiday, and you'll still be miserable." "It's really funny that something when you're a child can shape the rest of your life." "The key to success is to live in what I call a state of grace and grace is the system to do this." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

    1h 29m
  5. How Vibe Agency is Automating NHS Processes

    17/12/2025

    How Vibe Agency is Automating NHS Processes

    In this episode, Taz shares his journey into the tech world, beginning with his childhood in Chelmsford and his early fascination with technology during the dial-up era. He recounts building his first website at 16 for his father's printing business, which sparked his interest in user interface (UI) and user experience (UX) design. Taz discusses his placement at IBM, where he honed his skills in marketing software, and how this experience fueled his entrepreneurial spirit, leading him to co-found Vibe Agency shortly after graduation. KEY TAKEAWAYS The journey into tech began in the teenage years, sparked by experiences with early internet technologies like dial-up and MSN Messenger, leading to the creation of a first website at age 16. The initial fascination with technology shifted from coding to understanding user experience (UX) and user interface (UI) design, emphasising the importance of improving user journeys and processes. After graduating, the decision was made to start a business immediately, driven by a desire for independence and entrepreneurship, leading to the founding of a web development agency with friends. The agency has worked with the NHS for over a decade, focusing on automating manual processes to improve efficiency, such as developing booking platforms and reporting tools for training hubs. BEST MOMENTS "I remember at the age of 16, I built my first website. What fascinated me was actually not the code, it was actually the experience." "When one door closes, another one opens. I always kind of look at it in the sense that when one door closes, another one opens." "If we can automate that, can we make more space for the human element to grow?" "The reality is that the bits that are being automated are the bits that are taking the admin and heavy processes that are causing the pain for the businesses." "We went in and we said, look, why does it have to be done manually? Like you're a small team. Capacity is massively a big problem in the NHS." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

    1h 3m
  6. Strategies for Maintaining Value in a Competitive Market

    10/12/2025

    Strategies for Maintaining Value in a Competitive Market

    Brad speaks with Kathy, a powerhouse in the sales and business consulting arena, who shares her inspiring journey from corporate life to entrepreneurship. Kathy discusses her early passion for sales, the challenges she faced in a competitive job market, and the pivotal moments that led her to establish her own successful business. Throughout the episode, they explore the evolving perceptions of sales, the importance of building meaningful relationships with clients, and the critical role of value propositions in standing out in a crowded marketplace. KEY TAKEAWAYS Sales is often undervalued as a profession, yet it is essential for business success. The focus should be on helping people buy and solving their problems rather than just selling a product. Establishing deep, meaningful relationships with clients is crucial. Long-term partnerships can lead to sustained business success, as demonstrated by the speaker's experience with clients over many years. A strong value proposition is vital for differentiating a business in a competitive market. It should clearly communicate the unique benefits offered to customers and align with their needs and desires. In times of economic difficulty, businesses can still thrive by focusing on quick wins, understanding customer needs, and being willing to let go of clients who do not align with their value. Building a culture of trust and providing opportunities for impact can significantly enhance employee satisfaction and retention. BEST MOMENTS "I think the sad thing, Brad, is that sales is still, even today, not seen as a profession." "Without sales, you don't have a business." "The biggest way to stand out is to be different." "It's amazing how often you've tried it, but I've often said to clients or prospects, 'This is a great opportunity. I can't actually deliver it for you.'" "You need to have your hard line. You need to be able to say no." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

    1h 12m
  7. From Bankruptcy to Breakthrough: Doug's Journey to Financial Resilience and Goal Achievement

    04/12/2025

    From Bankruptcy to Breakthrough: Doug's Journey to Financial Resilience and Goal Achievement

    In this episode, Brad interviews financial advisor Doug Bennett, known as the "goals guy," to discuss the transformative power of goal setting. Drawing from his personal experiences, including overcoming financial struggles and the loss of his parents, Doug shares insights on the importance of writing down goals and how it can influence one's subconscious. He emphasises the significance of physical writing over digital methods, explaining how it helps prioritise what truly matters. KEY TAKEAWAYS Physically writing down goals, rather than typing them, creates a direct link to the subconscious, helping to prioritize and focus on what truly matters. This practice can lead to achieving significant milestones over time. Facing financial challenges, such as nearing bankruptcy, can serve as a catalyst for personal growth and resilience. Learning from tough experiences and maintaining relationships can provide support during difficult times. Establishing a solid financial foundation involves participating in company pension schemes, securing life insurance, and considering income protection. These steps are crucial for long-term financial security. Adopting a mindset of abundance and believing in one's potential can lead to greater achievements. Writing goals as if they have already been accomplished can create a sense of urgency and motivation to reach those goals. Focusing on traditional investment strategies, such as buying and holding assets, is essential for building wealth over time. Avoiding impulsive spending and prioritising savings can lead to financial freedom and a more secure future. BEST MOMENTS "Don't give up. There's always somebody. You need to do what you need to do." "The writing down gives your subconscious the instruction you've already achieved it." "You should really be saving about 15% of your monthly wage." "If you cut your cloth, don't go chasing everybody else." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

    54 min
  8. 26/11/2025

    Transforming Communication: The Art of Storytelling in Business with Andy Bounds

    In this episode of Brad interviews communication expert Andy Bounds, who shares his insights on how to influence and sell without sounding overly salesy. Andy introduces the concept of "afters," emphasising the importance of focusing on the outcomes and experiences that clients will gain from working with you. Andy discusses the significance of storytelling in sales, explaining how personal experiences shape effective communication.  KEY TAKEAWAYS Focus on Afters: When communicating with potential clients, emphasise the "afters" – the benefits and outcomes they will experience after working with you, rather than just listing credentials or services. Experience and Outcomes Matter: It's essential to provide both a positive customer experience and tangible outcomes. Clients want to enjoy the process while also achieving their goals, such as increased sales or saved time. Use Stories to Sell: Instead of relying solely on facts and credentials, share relatable stories that illustrate how you've helped others achieve their desired outcomes. This approach makes your message more engaging and memorable. Tailor Proposals to Client Needs: When creating proposals, ask clients what they want in terms of format, length, and content. This customisation can help you stand out from competitors who may not take the time to understand client preferences. Simplify Next Steps: Always include clear instructions on how clients can accept your proposal and what the next steps will be. This clarity can prevent confusion and increase the likelihood of a positive response. BEST MOMENTS "What they care about, the afters. In other words, after you, why are they better off?" "Facts tell, stories sell." "If you want other people to really latch on to what you do, you've got to let them know why they will be better off after you." "Your job is to enhance the condition of the other person." "If you want to see someone again at the end, you don't say, When shall we meet again? Change it to, How soon can we meet again?"  HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week

    26 min

Trailer

About

What if growing your business didn’t mean sacrificing your time, your health, or your freedom?  Working On It is the podcast for service-based founders who want to scale without burning out. Each episode brings you honest conversations with experts, operators, and mentors - the same kind of people who’ve helped shape successful businesses from the inside out. We dive into the systems, strategies, and habits that drive performance - and show you how to build a company that works without you always having to be there. It’s about clarity, leadership, and reclaiming control - of your time, your team, and your next chapter.  If you're focused on building a business that runs without you - and a life that works because of you - then you're in the right place