Reinvent B2B Customer Growth

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A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

  1. 27/11/2025

    Actian: Turning insights into client-led growth

    What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marketing to meet the demands of a new era.

    29 min

  2. 16/10/2025

    Ep. 78 FM: Rewriting the ABM playbook

    What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.

    29 min

  3. 09/10/2025

    Fujitsu: Building a client-first growth engine

    As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu's three-year transformation journey moved marketing from the sidelines to the front line of business growth.

    35 min

  4. 28/08/2025

    Ep. 77 NetApp: Turning ABM ambition into impact

    How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp's Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.

    24 min

  5. 25/07/2025

    Duco: The new rules of client-centric growth

    What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today's demanding B2B landscape.

    40 min

  6. 17/07/2025

    Ep.76 KPMG: The blueprint for high-touch, high-impact ABM

    In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.

    37 min

  7. 19/06/2025

    Ep.75 EY: Scaling ABM for global impact

    In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.

    35 min

  8. 15/05/2025

    Ep.74 Autodesk: Reinventing relationships with the power of ABM

    In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.

    35 min
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A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

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