71: Using AI at Work for SEO, Authentic Content, and the Future of Search with Bruce Clay

Chris Daigle sits down with Bruce Clay, widely regarded as the Father of SEO, to discuss how artificial intelligence is reshaping search, rankings, and content strategy.

With more than 30 years pioneering SEO, Bruce shares why AI isn’t replacing SEO but instead changing how businesses must approach visibility. He explains how Google’s AI Overviews still rely on strong SEO signals, why AI-generated writing leaves footprints, and what companies should do to balance speed with authenticity.

🔎 Find Out More About Bruce Clay
https://bruceclay.com
Prewriter.ai - https://www.prewriter.ai
http://seotraining.com

🛠 AI Tools and Resources Mentioned in This Episode
ChatGPT ➡ https://openai.com/chatgpt
Prewriter.ai ➡ https://prewriter.ai

📌 Chapters
00:00 - Introduction to Bruce Clay
05:15 - SEO in the age of AI
12:48 - Why Google AI Overviews still rely on SEO signals
19:37 - Detecting AI-generated content footprints
26:10 - Why unedited AI content risks lower rankings
33:42 - Using AI as a research assistant, not a writer
41:18 - Prewriter.ai and optimizing AI content
48:05 - Google vs Perplexity and the future of search
55:20 - How to connect with Bruce Clay

Episode tags:

AI in the workplace, AI for business leaders, Generative AI at work, Real-world AI applications, AI in operations management, AI strategy for executives, AI in marketing attribution, AI productivity tools, AI for process improvement, AI transformation stories, Ethical AI business, AI case studies, SEO in the AI era, AI and content strategy