Agent Rise Podcast

Neil Mathweg

Agent Rise with Neil Mathweg is for real estate agent who want to be uncommon, bring clarity to their business, and want to breakthrough all the noise to build a thriving real estate business. Agent Rise is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. Hosted by Neil Mathweg, a veteran agent in Madison, WI and real estate agent coach and speaker. Let's join the movement now!

  1. 9 ago

    How to Own New Construction in Your Market (featuring Ronda Ross) Ep 483

    There are roughly 21,000 real estate agents in the Houston area alone. Ronda Ross isn't competing with a single one of them. In this episode, Neil sits down with Ronda, a Houston-based broker who built her entire business around new construction — not by chasing individual listings, but by becoming the person builders can't run their business without. Ronda now controls close to 700 homes across multiple developments, and she walks through exactly how that happened, starting with one accidental listing and a habit most agents skip: real communication. Rhonda shares how she moved from representing single builders to representing entire developments, why she brings a project-management mindset (borrowed from her background in oil and gas) into every relationship, and why understanding things like water planning, permits, and zoning makes her indispensable rather than replaceable. If you've ever felt like "just another agent" in a crowded market, this episode makes the case that your background — whatever it is — might be the exact differentiator you've been overlooking. You'll learn: How to position yourself with builders instead of competing for buyers The front-end knowledge that sets new construction agents apart Practical first steps to start building builder relationships this week What buyer's agents consistently get wrong in new construction deals Rhonda also shared the actual slide deck from her talk at Real Estate Distilled, breaking down her entire builder strategy. Text RONDA to 833-500-1135 to get your copy. If you want to build a niche that compounds instead of a business that resets every month, this one's for you.

  2. 23 jul

    His Marketing Superpower Made Him #1 in Town

    Matt DeFede hasn't made a single cold call in his real estate career — and you still can't Google his town without seeing his name. In this episode, Neil sits down with Matt, a former art director and creative director (WebMD, JP Morgan, the original AdWords) who brought his 30-year design background directly into real estate, building a marketing machine that dominates Nutley, New Jersey. Matt walks through his entire system: billboards, full-page print ads, a permission-based direct mail calendar, a hand-designed monthly newsletter, and more than 15 hyperlocal Facebook groups (one with over 13,000 members). He explains how he uses ChatGPT not to write content, but as a creative critique partner — an extra set of eyes on his designs. He also breaks down the mindset behind it all: staying in your zone of genius, refusing tactics that don't feel congruent, and knowing the difference between being the "favorite" and being "the fool." This episode is a rare, unfiltered look inside a real, working marketing operation — not theory, but an actual screen-share of the tools, tactics, and daily habits behind it. If cold calling and door knocking have never felt like "you," this conversation shows what's possible when you build your business around what you're actually good at. Whether you're a creative agent looking for permission to lean into your strengths, or you just want fresh, unconventional marketing ideas to steal, this episode delivers both.

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Agent Rise with Neil Mathweg is for real estate agent who want to be uncommon, bring clarity to their business, and want to breakthrough all the noise to build a thriving real estate business. Agent Rise is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. Hosted by Neil Mathweg, a veteran agent in Madison, WI and real estate agent coach and speaker. Let's join the movement now!

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