CEO Declassified

Jelena Ostrovska
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CEO Declassified is the podcast where power, presence, and profit are no longer undercover. Hosted by Jelena Ostrovska, this show cracks open the real strategies behind magnetic brands and bold business moves.

  1. HACE 1 DÍA

    EP 24. How to Do Market Research for Content That Actually Converts

    There are so many people creating content right now… and most of it sounds the same. In this episode, I’m breaking down how to do real market research (the kind that comes from real conversations, not AI summaries), so you can create content that makes your audience feel seen, understood, and called out in the best way… without losing your brand voice. 🔍 IN THIS EPISODE YOU’LL UNCOVER: Why content sounds generic even when it’s "good" (and why AI makes it worse)How to pull real-time language from the market that turns into high-converting hooksHow to run market research calls (without selling on the call)The best places to “eavesdrop” ethically on your competitorsHow to use audience language in your hooks without losing your voice🗂️ CASE EVIDENCE FROM THIS FILE: "There are so many people who are creating content today, but the problem is it all sounds the same or it's not specific enough.""One of the wildest pieces of advice that I've heard in the last year is you can outsource your market research to AI.""Content that truly gets the attention and truly converts into paid clients is when you actually make people feel heard and understood.""Write the way you talk and speak to one person only.""Your content doesn't necessarily need to be louder than everybody else… But it needs to be more specific."📌 LET’S CONNECT ON SOCIALS: Instagram: @jelenaostrovskaThreads: @jelenaostrovskaFacebook: Jelena OstrovskaYouTube: Jelena OstrovskaLinkedIn: Jelena Ostrovska🔐 WORK WITH ME: 💻 [FREE LIVE MASTERCLASS] The Identity Gap: The positioning shift that turns expertise into premium clients 🗃️ [Course] The Content Confidential – Build Content That Positions, Persuades & Converts 📲 [Private Coaching] Learn more about 1:1 support (strategy sessions or ongoing consulting here)

    29 min

  2. 13 FEB

    EP 23. How to Leave Your 9–5 and Build a Purpose-Driven Business with Ashley Sanders

    Ashley Sanders is a podcaster, marketplace minister, and full-time entrepreneur helping Christians turn their God-given purpose into sustainable, scalable businesses. A former government consultant with over 8 years of experience, she went from helping others win contracts to winning them for her own business and is the author of She Chose Purpose Over a Paycheck and Activate the Power Within. 🔍 IN THIS EPISODE YOU’LL UNCOVER: What actually happens emotionally when you stay too long in a job that’s draining youThe warning signs that it’s time to move on (before your body forces you to)The difference between integrity and fake-it-till-you-make-itHow confidence, visuals, and self-perception affect business growthThe mindset shift that changed Ashley’s relationship with moneyThe seed metaphor every entrepreneur needs when results feel invisible🗂️ CASE EVIDENCE FROM THIS FILE: "If I’ve worked this hard for somebody else, imagine how hard I will work for myself.""Be patient with the process and enjoy it.""Don’t stop. Keep going.""You cannot be consistent in something and not get the fruit of what you’ve been consistent in."📚 GUEST LINKS - ASHLEY SANDERS (FIRE ASH):  Website: https://fireashmedia.comInstagram: @SheIsFireAshThreads: @SheIsFireAsh📌 LET'S CONNECT ON SOCIALS:  Instagram: @jelenaostrovskaThreads: @jelenaostrovskaFacebook: Jelena OstrovskaYouTube: Jelena OstrovskaLinkedIn: Jelena Ostrovska

    53 min

  3. 6 FEB

    EP 22. Content Strategy for Creators Who Hate Content Batching

    If content batching drains your energy, kills your creativity, or makes you feel trapped behind bars, this episode is your parole to do it differently. In this case file, I break down how to stay consistent without forcing yourself into month-long batching cycles that don’t match how you think, work, or create. This episode is for real-time creators. The ones who want to respond to what’s happening now in their industry, leverage trends intelligently, and still build trust, predictability, and sales without burning out or disappearing for weeks at a time. 🔍 IN THIS EPISODE YOU’LL UNCOVER: Why consistency matters more than batching ever will (and how it actually leads to sales)A flexible way to plan content without locking yourself into a rigid monthly calendarHow to mix real-time content with evergreen topics without chaosThe simple planning structure that works if you hate pre-recording everythingHow to leverage trending events and industry moments without derailing your strategyWhat to batch, what not to batch, and how far ahead is actually enough🗂️ CASE EVIDENCE FROM THIS FILE: "Consistency equals predictability, and predictability equals trust. And as we know, trust equals sales.""People are going to connect with you, rather than with an AI.""Reverse engineer your content strategy based on what you’re promoting, what’s happening in the industry, and what needs to be said right now."📌 LET’S CONNECT ON SOCIALS: Instagram: @jelenaostrovskaThreads: @jelenaostrovskaFacebook: Jelena OstrovskaYouTube: Jelena OstrovskaLinkedIn: Jelena Ostrovska📌 RESOURCES: 📲 [LIVE Program] Signature Content Series LAB - Join the Next Cohort 🗃️ [Course] The Content Confidential – Build Content That Positions, Persuades & Converts 🎥 [Free Masterclass] 10 Clues Your Signature Series Will Be a Success 📝 [Free Checklist] 60 Content Ideas for Any Niche

    16 min

  4. 30 ENE

    EP 21. How to Build a Lifestyle-First Online Business with Barbie Figueroa

    Barbie Figueroa is a Digital Marketer and top-ranked, award-winning affiliate marketer on a mission to inspire aspiring entrepreneurs to build a time-freedom business they love, leveraging 100% Profit Digital Products, Automation & Personal Branding. A wife, mom of three boys, and owner of a Goldendoodle named Cooper, Barbie is passionate about helping you build a life where you can be fully present for the ones who need you most. 🔍 IN THIS EPISODE YOU’LL UNCOVER: Why copying someone else’s strategy often leads to burnout, even if it works on paperThe hidden cost of building a business that clashes with your personalityWhat most people misunderstand about automation, passive income, and freedomWhy some business models quietly collapse while others compound for yearsHow to think long-term when everyone else is chasing shortcuts🗂️ CASE EVIDENCE FROM THIS FILE: "Just because it works for someone else doesn’t mean it will work for you, and that doesn’t mean anything is wrong with you.""I like to sell the way I like to buy. That alone eliminated half the strategies people kept pushing on me.""When a business model creates friction with your life, that’s information, not failure.""If you don’t control the cash register, it’s not really your business.""You were born with everything you need already; most people just never look inside."📚 GUEST LINKS BARBIE FIGUEROA:  Website: www.passivebizinabox.comYouTube: @BarbieFigueroaFacebook: https://www.facebook.com/barbiefigueroa.miami/Freebie: https://www.passivebizinabox.com/watch📌 LET'S CONNECT ON SOCIALS:  Instagram: @jelenaostrovskaThreads: @jelenaostrovskaFacebook: Jelena OstrovskaYouTube: Jelena OstrovskaLinkedIn: Jelena Ostrovska

    1 h y 28 min

  5. 23 ENE

    EP 20. What Content Works in 2026? 5 Proven Strategies to Build Trust in the AI Era

    What actually works in content marketing in 2026? In this episode, I’m breaking down the real reason engagement has dropped, why trust is at an all-time low, and what you need to create if you want to stand out in an internet that feels like robots talking to robots. We’re talking signature content series, the long-form comeback, storytelling, video trust transfer, and how to use AI without letting it replace your creativity or your voice. 🔍 IN THIS EPISODE YOU’LL UNCOVER: Why social media engagement is down (the truth people won't admit)How to build trust when people don’t believe screenshots, “wins,” or polished marketing anymoreThe one type of content that's becoming the new "currency" and the way to become knownThe truth about long-form content and where it's headedHow to use AI without outsourcing your creativity🗂️ CASE EVIDENCE FROM THIS FILE: "People started using AI for the wrong reasons. They're trying to replace their creativity.""It's never been easier to lie about what you do as a business owner.""Short form content is how you get the attention. Long form content is how you keep that attention and hold it.""Video content is exactly what's going to transfer trust from you to your audience."📌 LET’S CONNECT ON SOCIALS: Instagram: @jelenaostrovskaThreads: @jelenaostrovskaFacebook: Jelena OstrovskaYouTube: Jelena OstrovskaLinkedIn: Jelena Ostrovska📌 RESOURCES: [LIVE Program] Signature Content Series LAB - Join the Next Cohort Starting on February 2 🗃️ [Course] The Content Confidential – Build Content That Positions, Persuades & Converts 🎥 [Masterclass] 10 Clues Your Signature Series Will Be a Success

    30 min

  6. 16 ENE

    EP 19. Smart Investing Strategies with Brooke Busi (Become an Investor with Just $50)

    Money doesn’t have to be intimidating, exclusive, or reserved for people with six figures sitting in their bank account. In this episode, I sit down with Brooke Busi, a certified financial educator who breaks down how everyday women can start investing with as little as $50, without gambling their future or falling for “get rich quick” nonsense. If investing has felt confusing, overwhelming, or straight-up not meant for you, this conversation will flip that belief on its head. 🔍 IN THIS EPISODE YOU’LL UNCOVER: Why most beginner investors sabotage themselves before they even startThe biggest myth keeping women stuck and “behind” with moneyHow investing actually works when you’re not chasing overnight winsWhat to do before you invest your first $50The subtle money habits that quietly destroy long-term wealthWhy slow, boring investing is often the smartest move you can make🗂️ CASE EVIDENCE FROM THIS FILE: "It’s not that women are bad with money. It’s the narratives we’re taught about money.""You don’t need a lot of money to invest. You need a plan.""Trying to get rich quickly is where most people lose everything.""Investing isn’t about doubling your money tomorrow. It’s about consistency over time."📚 GUEST LINKS  BROOKE BUSI: Website: www.brookebuildswealth.comInstagram: @brookebuildswealth YouTube: @brookebuildswealth TikTok: @brookebuildswealth LinkedIn: Brooke Busi 15-Minute Millionaire Guide: www.brookebuildswealth.com/guide📌 LET'S CONNECT ON SOCIALS:  Instagram: @jelenaostrovskaThreads: @jelenaostrovskaFacebook: Jelena OstrovskaYouTube: Jelena OstrovskaLinkedIn: Jelena Ostrovska

    33 min

  7. 9 ENE

    EP 18. 31 Things I Refuse To Tolerate at 31

    In this episode, I’m sharing the standards, boundaries, and decisions that define how I move through business, relationships, money, creativity, and self-worth in this next chapter. Some of these will resonate. Some might make you uncomfortable. This is the episode for the CEO who’s done explaining herself, shrinking her voice, or bending her life around other people’s expectations. 🔍 IN THIS EPISODE YOU’LL UNCOVER: Why over-explaining yourself is a fast track to self-betrayalWhat happens when you choose respect over being likedThe hidden cost of “safe” content, safe opinions, and safe launchesWhy chasing trends, algorithms, and validation is killing your authorityThe boundaries I’m enforcing around work, clients, money, energy, and timeHow distraction, comparison, and hustle quietly derail long-term success🗂️ CASE EVIDENCE FROM THIS FILE: "I’m done over-explaining myself to people who are committed to misunderstanding me.""I’d rather be respected for my standards than liked for my silence.""I refuse to post content just to stay consistent if it compromises quality.""Consumers pay. Creators get paid.""If you spot a red flag before money is involved, run.""Just because something is shiny doesn’t mean it deserves my focus."📌 LET’S CONNECT ON SOCIALS: Instagram: @jelenaostrovskaThreads: @jelenaostrovskaFacebook: Jelena OstrovskaYouTube: Jelena OstrovskaLinkedIn: Jelena Ostrovska📌 RESOURCES: 🔥 CEO Signature 7 - 7-Day Telegram Activation to Clarify Your Brand, Messaging & Offers for 2026 🗃️ [Course] The Content Confidential – Build Content That Positions, Persuades & Converts 🎥 [Masterclass] 10 Clues Your Signature Series Will Be a Success 📝 [Checklist] Create Your Signature Content Series

    26 min

  8. 2 ENE

    EP 17. How to Build a Personal Brand That Can’t Be Copied in 2026

    How do you create a personal brand that actually stands out in 2026 when AI, templates, and recycled content are everywhere? In this episode, I break down why visibility is no longer the problem and walk you through the mindset shifts and content strategies that make your brand impossible to confuse, copy, or replace. This isn’t about posting more. It’s about positioning smarter, showing your thinking, and building a brand that still feels human in an AI-saturated world. 🔍 IN THIS EPISODE YOU’LL UNCOVER: Why “looking like everyone else” is the fastest way to disappear in 2026What actually makes content feel human when AI is everywhereWhy opinions, POV, and lived experience outperform performance-based contentHow to stop creating for algorithms and start creating for trustThe strategic shift that turns lurkers into long-term buyers🗂️ CASE EVIDENCE FROM THIS FILE: "It's not necessarily about visibility anymore, it's about indistinguishability.""99% of content looks like anybody could have written it.""People don’t follow you for information. They follow you for how you see and do things.""Live video proves there is actually a face behind your brand."📌 LET’S CONNECT ON SOCIALS: Instagram: @jelenaostrovskaThreads: @jelenaostrovskaFacebook: Jelena OstrovskaYouTube: Jelena OstrovskaLinkedIn: Jelena Ostrovska📌 RESOURCES: 🔥 CEO Signature 7 - 7-Day Telegram Activation to Clarify Your Brand, Messaging & Offers for 2026 🗃️ [Course] The Content Confidential – Build Content That Positions, Persuades & Converts 🎥 [Masterclass] 10 Clues Your Signature Series Will Be a Success 📝 [Checklist] Create Your Signature Content Series

    20 min
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CEO Declassified is the podcast where power, presence, and profit are no longer undercover. Hosted by Jelena Ostrovska, this show cracks open the real strategies behind magnetic brands and bold business moves.

Información

  • Creador
    Jelena Ostrovska
  • Años de actividad
    2025 - 2026
  • Episodios
    24
  • Clasificación
    Explícito
  • Copyright
    © 2026 CEO Declassified
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    CEO Declassified