Fem MD

Hippocratic Collective

Where we talk about what it’s actually like to be a woman in medicine. Hosted by a facial plastic surgeon who’s not afraid to ask bold questions, this show dives into the messy, beautiful, complicated lives we all live: careers, kids, IVF, burnout, marriage, divorce, ambition, and all the expectations we’re supposed to meet. Nothing is off-limits. These are the conversations we’ve all had behind closed doors - now we’re having them out loud. Find more info about Fem, MD and other shows on the Hippocratic Collective at hippocratic-collective.com

  1. hace 5 días

    How I Made My Surgical Practice Profitable by Year Three | The Business of Surgery Ep. 9

    What does it actually take to make a surgical practice profitable? In Episode 9 of the Business of Surgery series, Dr. Lauren Umstattd breaks down the decisions that helped her build a profitable practice by year three, and why physicians need to get more comfortable thinking about marketing, money, pricing, and business growth. From starting marketing before she felt ready to niching down her surgical offerings, raising prices, investing in the patient experience, hiring ahead of growth, and paying close attention to the numbers, Lauren shares the strategies that have shaped her practice. She also talks candidly about the uncomfortable side of profitability: talking about money, making major capital purchases, investing in employees, and learning to view your business finances as objective measures of practice health. In this episode: • Why you should start marketing before you feel ready • The business advantage of niching down • Why Lauren stopped performing rhinoplasty • How and when to raise your prices • Why profitability matters for physician career longevity • Investing in the patient experience • Why Lauren hires team members before she thinks she needs them • How to think about your practice's bank account like vital signs • Investing in yourself, your team, and your brand • How to evaluate expensive capital equipment • Why Lauren refuses to discount her services • The case for transparent pricing • Why it's okay to build a practice that looks completely different from the traditional model Building a successful medical practice doesn't require following the path that was already paved. Sometimes, you have to leave the sidewalk and build your own. This is Episode 9 of the 12-part Business of Surgery series on Fem, MD. Host: Dr. Lauren Umstattd Connect with Lauren: @lauren_umstattd_md Produced by: The Hippocratic Collective See more shows and content at hippocratic-collective.com

  2. 19 ago

    The Hardest Part of Running a Surgical Practice? Managing People

    Running a surgical practice isn't just about patients, procedures, and revenue. It's about people. In Episode 8 of the Business of Surgery series, Dr. Lauren Umstattd talks candidly about one of the hardest parts of owning a practice: hiring, managing, promoting, and sometimes letting people go. She shares lessons from her own mistakes—including realizing that the best candidate for an open position may already be on your team, learning to address performance issues before they become major problems, and understanding when it's time to let someone go. Lauren also gets into the emotional side of personnel management: the guilt that can come with firing someone, the tension between being generous and protecting your business, and why compassionate leadership doesn't mean lowering your standards. In this episode: • Why you should look at your existing team before hiring externally • Why hiring slowly can save you from bigger problems later • How to define expectations before someone starts • When and how to give difficult feedback • Why you shouldn't wait until resentment builds to address performance issues • Planning for employee leave and unexpected changes • The emotional reality of firing and turnover • Why it's okay to let people go • How to treat employees with dignity—even when they're leaving • The lessons Lauren would give herself before opening her practice For physicians building their own practice, personnel management can be one of the most difficult—and most important—parts of the job. This is Episode 8 of the 12-part Business of Surgery series on Fem, MD. Host: Dr. Lauren Umstattd Connect with Lauren: @lauren_umstattd_md Produced by: The Hippocratic Collective See more shows and content at hippocratic-collective.com

  3. 5 ago

    How to Create a Luxury Patient Experience | The Business of Surgery Ep. 6

    Luxury healthcare isn't about marble countertops or expensive furniture. It's about making every patient feel seen, cared for, and confident—from the first phone call through recovery. In Episode 6 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares the philosophy behind creating a premium patient experience. Drawing inspiration from brands like Ritz-Carlton, Hermès, and world-class hospitality, Lauren explains why thoughtful details, genuine human connection, and exceptional follow-through matter more than flashy amenities. Whether you run a medical practice, own a business, or simply want to create a better customer experience, these principles apply far beyond surgery. In this episode: What luxury patient care really meansCreating a premium experience from the first phone callBuilding trust before surgeryWhy thoughtful details matter more than expensive onesDesigning an unforgettable patient experienceHow to say "no" to the wrong patientsThe importance of postoperative communicationCreating memorable moments that patients never forgetLessons from Ritz-Carlton, Hermès, and world-class hospitalityWhy word-of-mouth is your most valuable marketing strategy The Business of Surgery is a 12-part summer series on FEM, MD, where Dr. Lauren Umstattd shares the lessons she learned building a thriving physician-owned cosmetic surgery practice—from startup through long-term growth. New episodes every Wednesday. Host: Dr. Lauren Umstattd Connect with Lauren: @lauren_umstattd_md Produced by: The Hippocratic Collective See more shows and content at hippocratic-collective.com

  4. 29 jul

    How to Market Your Private Practice (Without Paid Ads) | The Business of Surgery Ep. 5

    How do you get patients to find—and trust—you before your practice even opens? In Episode 5 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares the marketing strategy she used to build a thriving physician-owned practice. From documenting the journey before opening day to creating educational content, embracing authenticity, and thinking long-term, this episode is a roadmap for physicians who want to grow their practice without relying on traditional advertising. Lauren explains why social media isn't about selling—it's about becoming the trusted resource patients already know when they're finally ready to seek care. In this episode: Why social media is the most powerful marketing tool for physiciansHow to build trust before patients ever meet youCreating content that attracts the right patientsWhy consistency beats perfectionOvercoming the fear of being on cameraMarketing your practice before you openGrowing organically across multiple platformsLocal marketing ideas that actually workedWhy documenting your journey builds trustThe long game of physician branding and practice growth The Business of Surgery is a 12-part summer series on FEM, MD, where Dr. Lauren Umstattd shares the lessons she learned building a thriving physician-owned cosmetic surgery practice—from startup through long-term growth. New episodes every Wednesday. Host: Dr. Lauren Umstattd Connect with Lauren: @lauren_umstattd_md Produced by: The Hippocratic Collective See more shows and content at hippocratic-collective.com

  5. 22 jul

    How to Hire the Right Team for Your Private Practice | The Business of Surgery Ep. 4

    The success of your private practice depends on one thing more than almost anything else: the people you hire. In Episode 4 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares her approach to hiring, building culture, and creating a team that patients genuinely love. From choosing your first employee to conducting working interviews, investing in staff, and knowing when it's time to let someone go, this episode is an honest look at the leadership side of physician entrepreneurship. Whether you're opening your first practice or leading an established team, these lessons apply far beyond medicine. In this episode: Who should be your first hire?Building a private practice team from scratchHow to interview and evaluate candidatesWhy working interviews matterHiring for attitude over experienceCreating a strong workplace cultureInvesting in employee growth and retentionGiving raises, CME budgets, and meaningful benefitsDifficult conversations and firing with integrityWhy micromanagement destroys great employees The Business of Surgery is a 12-part summer series on FEM, MD, where Dr. Lauren Umstattd shares the lessons she learned building a thriving physician-owned cosmetic surgery practice—from startup through long-term growth. New episodes every Wednesday. Host: Dr. Lauren Umstattd Connect with Lauren: @lauren_umstattd_md Produced by: The Hippocratic Collective See more shows and content at hippocratic-collective.com

  6. 15 jul

    Lessons from Opening an Ambulatory Surgery Center (ASC) | Business of Surgery Ep. 3

    What does it actually take to build and operate your own ambulatory surgery center (ASC)? In Episode 3 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares the realities of designing, building, and running a physician-owned surgery center—from navigating state regulations and construction delays to sourcing equipment, building the right team, and creating an exceptional patient experience. Rather than focusing on theory, Lauren walks through the practical lessons she learned while opening her own ASC, including the mistakes, unexpected challenges, and decisions she would make again. In this episode: Should you open your own ambulatory surgery center?The advantages of physician-owned ASCsBuilding an operating room from the ground upState regulations and accreditationConstruction challenges and project managementHow to save money on surgical equipmentWhen it's worth investing in premium equipmentDesigning a luxury surgical experienceHiring your first surgery center teamThe realities of owning and operating an ASC The Business of Surgery is a 12-part summer series on FEM, MD, where Dr. Lauren Umstattd shares the lessons she learned building a thriving physician-owned cosmetic surgery practice—from startup through long-term growth. New episodes every Wednesday. Host: Dr. Lauren Umstattd Connect with Lauren: @lauren_umstattd_md Produced by: The Hippocratic Collective See more shows and content at hippocratic-collective.com

  7. 8 jul

    Private Practice 101: Loans, Pricing & Building a Business | Business of Surgery Ep. 2

    Thinking about starting your own private medical or surgical practice? Where do you even begin? This is business 101, basics for the modern physician. In Episode 2 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd breaks down the financial and operational foundations of launching a physician-owned practice. From loans and lines of credit to pricing, startup costs, and creating a premium patient experience, this episode is a practical guide to the business skills physicians rarely learn during training. Whether you're a medical student dreaming about entrepreneurship, a resident considering private practice, or an attending ready to build something of your own, this episode offers an honest look at what it really takes to get started. In this episode: How to finance a private practiceLoans vs. lines of creditBuilding your first business plan (pro forma)Managing startup expensesBuying equipment without overspendingPricing medical and surgical servicesCreating a luxury patient experienceWhy physicians can succeed as entrepreneursLearning from other surgeons and business owners The Business of Surgery is a 12-part summer series on FEM, MD, where Dr. Lauren Umstattd shares the lessons she learned building a thriving physician-owned cosmetic surgery practice, from startup to long-term growth. New episodes every Wednesday. Host: Dr. Lauren Umstattd Connect with Lauren: @lauren_umstattd_md Produced by: The Hippocratic Collective See more shows and content at hippocratic-collective.com

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Where we talk about what it’s actually like to be a woman in medicine. Hosted by a facial plastic surgeon who’s not afraid to ask bold questions, this show dives into the messy, beautiful, complicated lives we all live: careers, kids, IVF, burnout, marriage, divorce, ambition, and all the expectations we’re supposed to meet. Nothing is off-limits. These are the conversations we’ve all had behind closed doors - now we’re having them out loud. Find more info about Fem, MD and other shows on the Hippocratic Collective at hippocratic-collective.com

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