Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

How to Build and Scale a DTC Brand to a 9-Figure Exit — Kyle Hency | How to Grow a Business With Friends, Why Focusing on Your Strengths Leads to E-commerce Success, Why Inventory Management is Crucial, How AI Revolutionizes Inventory Management (#35

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In this episode, we explore how Chubbies grew to nine figures in revenue before being acquired. Kyle Hency, co-founder of Chubbies and now CEO of gooddaysoftware.com, shares his entrepreneurial journey from investment analyst to successful brand builder.

Kyle discusses the challenges of scaling a DTC brand, the importance of inventory management, and how this experience led him to create Good Day Software, an alternative ERP solution designed specifically for growing Shopify merchants. 

Topics discussed in this episode:  

  • Why inventory management can make or break your e-commerce business
  • What happens when spreadsheets break: the moment entrepreneurs need to upgrade their business systems 
  • How to build a successful business with friends & maintaining relationships while growing a company 
  • Why unit economics matter more than growth: an approach to building a sustainable e-commerce brand 
  • How AI will transform inventory and operational management for online sellers 
  • Why focusing on your core competency is the key to e-commerce success
  • How to prepare your e-commerce brand for holiday sales 

Links & Resources

GoodDay Software: https://www.gooddaysoftware.com/
Chubbies: https://www.chubbiesshorts.com/
Loop Returns: https://www.loopreturns.com/
X/Twitter: https://x.com/khency6
LinkedIn: https://www.linkedin.com/in/khency/

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