Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-stor

WJOB Podcast Network | Local Marketing Strategies Experts
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Are you struggling to increase your small business' visibility and bring more customers through the door? Mastering Local Marketing gives small business owners—whether you run a retail shop, restaurant, service business, or are simply a one-person marketing team—the insight and direction you need to understand what's holding back your growth and the marketing strategies to fix it. Each week, host and marketing expert Matt Hanson breaks down the common mistakes small businesses make in digital marketing, in-store sales strategies, and their failure to build a network of influence – while also sharing actionable marketing tactics you can put to work immediately to boost awareness and attract more customers. If you're ready to shine a spotlight on your small business and start driving in more customers right away, this is the small business marketing podcast for you! Listen, subscribe, and turn our insights into results at the end of each episode.

  1. Local Marketing Has a Cloning Problem

    HACE 3 DÍAS

    Local Marketing Has a Cloning Problem

    In this episode of Mastering Local Marketing, we're exposing one of the biggest issues holding small businesses back — cloning. From identical social posts and themed taglines to look-alike ads that blend into the feed, too many businesses are copying each other instead of standing out. Matt is going to explain why "safe" marketing is actually the riskiest strategy of all and how originality creates instant attention, loyalty, and higher conversion. You'll learn how to uncover your unique marketing DNA, use storytelling to separate your brand, and take creative risks that make customers remember you. If your ads feel flat or your engagement has stalled, this episode will help you break free from the clone factory and start creating marketing that's unmistakably you. .   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

    18 min
  2. Your Local Marketing Isn't Your Priority

    HACE 5 DÍAS

    Your Local Marketing Isn't Your Priority

    Many small businesses struggle to get noticed because their local marketing isn't a priority. In this episode, we dive into the reasons why local marketing strategies often fall by the wayside and why prioritizing these efforts is essential for small business growth. Host Matt Hanson explains how every entrepreneur has a ten million dollar idea but few commit the time and focus needed to turn that idea into a powerful marketing message. In this episode, you'll learn: Practical tips on setting aside time. Identifying and using your strengths. How to harness the ideas that drive your passion. If you want your community to notice your business, you need to embrace the habitsand structure that make your message stand out. Tune in to discover how to build lasting small business marketing habits that bring your local audience through the door. .     HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

    23 min
  3. Email Automations for Small Business Marketers

    6 NOV

    Email Automations for Small Business Marketers

    Running a small business means there's never enough time, but what if an unpaid "intern" could handle your follow-ups, reminders, and promotions automatically? In this episode of Mastering Local Marketing, we explore how email automation can be a game-changer for local marketing and small business marketing efforts. You'll learn practical ways to use email automation tools like Mailchimp or Constant Contact to save time, improve communication, and increase sales. Hear inspiring real-world examples, including how a local beauty salon is planning to leverage QR codes to trigger creative email campaigns. We'll cover how to build welcome emails, re-engagement campaigns, appointment reminders, and post-purchase thank-yous — all designed to run seamlessly while you focus on growing your business. If you've ever said "I don't have time for marketing," this episode will show you how email automation fits perfectly within your local marketing toolkit to help your small business work smarter, not harder.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    27 min
  4. Stop Talking! The Art of Listening

    3 NOV

    Stop Talking! The Art of Listening

    Effective local marketing starts with understanding your customers, and that means mastering the art of listening. In this episode of Mastering Local Marketing, we explore why the best sales and marketing conversations happen when you talk the least and listen the most. Discover how using silence strategically can close more deals and why asking insightful questions builds trust better than any sales pitch. If you want to enhance your local marketing efforts and genuinely connect with your audience, this episode offers practical insights to help you unlock the true power of listening in growing your small business.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    29 min
  5. How We're Implementing Matt's Marketing System

    29 OCT

    How We're Implementing Matt's Marketing System

    In this episode, Jim shares an inside look at how Matt's proven marketing system is being put into action to grow the sports network. From defining audience segments to creating relatable messaging, they discuss the implementation to scale faster and smarter. You'll learn how the team is prioritizing the right goals, creating accountability through structured systems, and using data to guide every move. If you've ever wondered what it looks like to take a marketing framework and truly operationalize it inside a real business, this behind-the-scenes discussion will show you how it's done.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    33 min
  6. The Power of the Marketing Pause

    25 OCT

    The Power of the Marketing Pause

    Most small businesses are running full speed every day, reacting to problems instead of planning for progress. The result is a fragmented marketing effort that never feels connected or strategic. In this episode, we talk about the power of pausing, taking a single day to slow down, get organized, and build a clear marketing roadmap can completely change how your business grows. We'll break down how to step back from the daily chaos, identify what's really driving results, and bring your scattered ideas together into one focused plan. You'll see how pausing for clarity leads to smarter execution, stronger messaging, and less stress in every part of your marketing. If you've been stuck in reactive mode, this episode will show you why the most productive move you can make this week might be to stop and think.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    31 min
  7. The Secrets to Higher Website Conversions

    23 OCT

    The Secrets to Higher Website Conversions

    If your website traffic is growing but your sales aren't, it's time to look at what happens after the click. Every click counts, but not every visitor converts. You'll learn: We explore the key principles behind higher conversion rates and what separates a good website from a great one. We break down what makes customers take action, why small tweaks can create big results, and how you can turn more visitors into loyal buyers. You'll discover the strategies top marketers use to build trust, simplify user journeys, and guide people toward saying yes. Whether you're focused on local marketing or elevating your overall digital marketing performance, this episode will help you understand what truly drives conversions and how to make your marketing work smarter.     HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    25 min
  8. The Best Geofencing Marketing Campaigns Ever

    23 OCT

    The Best Geofencing Marketing Campaigns Ever

    What if you could deliver an ad to someone the moment they walk past your competitor's door? That's the power of geofencing marketing, and in this episode, we're breaking down five of the best campaigns ever to do it. From boosting foot traffic overnight to turning location data into loyal customers, we'll uncover how they used precision targeting, timing, and creative messaging to drive results. You'll learn: What made each campaign work. How you can apply the same strategies to your own local marketing. Why location-based advertising remains one of the most effective small business marketing tools today. Whether you're new to digital marketing or looking to level up your local reach, this episode will show you how to turn proximity into profit and bring more customers through your doors.     HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    23 min
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Are you struggling to increase your small business' visibility and bring more customers through the door? Mastering Local Marketing gives small business owners—whether you run a retail shop, restaurant, service business, or are simply a one-person marketing team—the insight and direction you need to understand what's holding back your growth and the marketing strategies to fix it. Each week, host and marketing expert Matt Hanson breaks down the common mistakes small businesses make in digital marketing, in-store sales strategies, and their failure to build a network of influence – while also sharing actionable marketing tactics you can put to work immediately to boost awareness and attract more customers. If you're ready to shine a spotlight on your small business and start driving in more customers right away, this is the small business marketing podcast for you! Listen, subscribe, and turn our insights into results at the end of each episode.

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