We are Amada

Marcos Moura

With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.

  1. We Are Amada with Marcos Moura: Evolving & Innovating in Home Care with Jon Thomas

    HACE 4 DÍAS

    We Are Amada with Marcos Moura: Evolving & Innovating in Home Care with Jon Thomas

    In this episode of the We Are Amada podcast we have the pleasure of Amada Co-Founder and Owner, Tafa Jefferson, guest hosting a fantastic conversation with Amada superstar, Jon Thomas. Jon serves on the executive team as the Director of National Accounts at the corporate headquarters, and dedicates his extensive experience in long-term care and background in financial planning and insurance to elevating Amada’s industry-wide impact. Jon brings a wealth of expertise to an in depth discussion about how Amada is leading the charge when it comes to innovating and evolving to meet the needs of an aging population. In this episode, they discuss: The Silver Tsunami (the impact of the Baby Boomer generation)Identifying the Critical Gaps in a Broken Healthcare SystemFinding Innovation in FundingIndustry Firsts (groundbreaking direct partnerships home care & insurance)The Human Element in the Age of AI This conversation provides insights into why it’s essential to stop viewing senior care as a limited non-medical service and start seeing it as a vital role in coordinating the future of healthcare. With the mindset of taking action before the storm arrives, there is an opportunity to lead the conversation, support our caregivers, and change the lives of families in every Amada community. In a world where 10,000 baby boomers reach retirement age every day, the "silver tsunami" is no longer a distant prediction. It’s a reality NOW. Listen in to discover why now, more than ever, there is a dramatic need for a "quarterback" in the broken healthcare system to help families navigate the complex care continuum. Whether you are a healthcare professional, a financial advisor, or someone considering a career change into a high-impact field, this episode reveals the unique opportunities found at the intersection of insurance, financial planning, and compassionate senior care. Happy Listening!

    17 min
  2. We Are Amada with Marcos Moura: I Was on A Mission with John Paschal

    27 MAR

    We Are Amada with Marcos Moura: I Was on A Mission with John Paschal

    In this episode, we sit down for a long-awaited conversation with the owner of Amada San Antonio, TX, John Paschal, to talk about the transition from the corporate grind to the deeply personal world of senior care. The discussion explores the emotional and operational challenges of starting a franchise, the importance of "burning the boats" to ensure success, and the unique fulfillment that comes from serving the "proudest generation" during their most vulnerable moments. Before entering the senior care industry nearly 10 years ago, John spent over 30 years in consumer electronics retail, including 15 years as a high-level leader for a Fortune 50 big-box retailer. Today, his business has grown into a true family venture, with his wife and sons serving their community with compassion and care. In this episode, we discuss:  The Leap from Corporate to FranchiseHis Personal Experience with Senior Care and Unique Insight into the Need for Quality Caregiving Striving to be the "Maserati of Home Care"The Challenges and Rewards of Building a Family LegacyUnderstanding and Serving the Scale of the IndustryThis episode provides valuable insights into the reality of entrepreneurship, especially how to navigate the unknowns of the first few years of a new business. Whether you are a corporate professional considering a career change, or someone currently looking beyond the immediate care for an aging loved one, this episode offers a heartfelt look at how business acumen combined with genuine empathy can create a successful, fulfilling life's work. Happy listening!

    42 min
  3. We Are Amada with Marcos Moura: Making the Transition and Starting from Scratch with Don Pratt

    3 MAR

    We Are Amada with Marcos Moura: Making the Transition and Starting from Scratch with Don Pratt

    In this episode of We Are Amada, we sit down with Charleston, South Carolina owner Don Pratt for a candid, nuts-and-bolts conversation about what it really takes to build a home care business with staying power. With a unique professional background (you'll have to listen to find out!), Don was faced with a decision later in his career; keep going in the same industry, or make a jump into an entirely unknown industry with a business model well outside of his comfort zone.  Don shares what ultimately influenced his decision to make the leap, and we discuss what he’s learned so far, including his decision making process, how to keep momentum when things get messy, and how to use numbers as a guide instead of a source of stress. In this episode, we cover: How Don approached ownership in the Charleston market and what helped him gain early tractionThe day-to-day operational realities of home care, and how to prioritize when everything feels urgentWhich performance numbers matter most (and how to stop drowning in reports)Building a dependable team and culture while maintaining quality of care and servicePractical lessons learned: what he’d do differently if starting again today, and what went well the first time aroundIf you’re an owner who needs to understand what story the numbers are telling and feel like the idea of starting from scratch is a daunting prospect, this is the episode for you. This extended episode packed full of information from an entrepreneur paving the road to success, one brick at a time. Disclaimer: We’re here to share a real conversation and get to know the people who elevate the industry. We make no financial claims or guarantees about business results. Any mentions of past performance or personal financial history are simply individual experiences, and results vary. The information shared in this video is provided for general informational purposes and entertainment purposes and does not constitute financial, legal, or business advice. We make no representations, warranties, or guarantees regarding business performance, profitability, or earnings. Any discussion of personal financial background or business outcomes is shared as personal experience and may not be representative of others. The views and opinions expressed are those of the guests and speakers and do not necessarily reflect the views of Amada Senior Care.

    42 min
  4. We Are Amada with Marcos Moura: Authenticity, Honesty, and Hard Work with Luis Vasquez

    27 FEB

    We Are Amada with Marcos Moura: Authenticity, Honesty, and Hard Work with Luis Vasquez

    In this episode of the "We Are Amada" podcast, Marcos speaks with Luis Vasquez, the proud owner of Amada Senior Care Coral Gables, FL. Luis is a serial entrepreneur with an engineering background who brings a range of experience from a variety of jobs and businesses. Most importantly, he brings his obvious passion for care and improving the quality of life of seniors to this conversation. Luis discusses the road that led him to Amada, sharing his difficult experience with dementia and close family, something that deeply influenced his desire to find a future with purpose. Although Luis is in the early stages of success, he provides a fresh insight into the initial stages of joining the Amada system.  In this episode, we discuss:  Positive experiences with the support and training he has receivedAttending his first annual conferenceThe three Amada businesses of staffing, placements, and home healthWhat an engineering background made easier, and more difficultAnd the contrast of Amada’s authenticity and honesty with franchise partners to other companiesThe unusual approach Amada takes by being upfront about the need for hard work and passion to be successful We were very fortunate to hear from such an experienced entrepreneur who brings a genuine understanding of what it takes to build a successful business, who also recognizes when a company is doing things differently. From following a formula of success, to the value of support systems, to overcoming aspects of a business that prove to be most difficult, Luis was a guest we look forward to inviting back soon. Don’t miss out on this outstanding episode.  Happy listening!

    15 min

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With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.