Creating a Collaborative Content Strategy with Jess Cook

In this episode, Jess Cook (Head of Content and Communications at Island and co-host of "That's Marketing, Baby") shares her innovative approach, and how her experience writing jokes for McDonald's happy meals helped her craft impactful B2B marketing campaigns at companies like Island, Fastly, and Marpipe. Jess is a Creative and has struck the balance between creativity and data-driven decision-making. In the pod she covers everything from starting with minimum viable content (or MVC) to test ideas before scaling them up, the significance of cross-functional teamwork in executing content strategies, and how to use humor to make our little B2B world a bit less boring. The Process: 0:00 - Intro and Happy Meal Days 3:18 - What is one thing you're world class at? 5:50 - Understand your brand's stories and credibility 14:23 - Provide ownership to the team 26:51 - Planning and execution 34:30 - What's next? Whether you're a content creation expert or you're new to the field, this conversation will help you create an engaging and effective content strategy that gets your whole team involved and that your audience will love. Like, subscribe, and share your thoughts in the comments. Episode 2 is coming next week! Jess Cook: https://www.linkedin.com/in/jesscook-contentmarketing/ That's Marketing, Baby!: https://www.thatsmarketingbaby.com/ Dmitry Shamis: https://www.linkedin.com/in/dmitryshamis The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter What's Your Process? Homepage: https://www.thecreativebrand.io/whats-your-process