Ecommerce Growth Map Podcast

Frank Kenne
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  • MARKETING

The Ecommerce Growth Map Podcast is where DTC founders, marketers, and operators come to learn how to grow smarter, scale profitably, and build brands that last. Hosted by Lion Media, this podcast breaks down the real strategies behind today’s fastest-growing ecommerce businesses. Each episode gives you clear, actionable insights across every part of the DTC journey — from marketing and media buying to operations, finance, branding, creative, and product development. If you want real growth, not guru theories — follow along. Your roadmap to ecommerce success starts here.

  1. What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)

    4 DAYS AGO

    What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)

    Want to scale your DTC brand the right way? Learn hard-earned lessons from 10 years in ecommerce on agencies, ad platforms, and what actually drives growth. Schedule a strategy call with me: https://lionmediaad.co/youtube Watch this next - https://youtu.be/MmID3M9d2Lg FOLLOW BENhttps://www.linkedin.com/in/bendickshinski/https://instagr.am/ben_dickshinski Timestamps0:00 What Makes a Great Agency + Guest Introduction & Career Start  7:00 Career Progression: Agencies, In-House, and Building Experience  14:00 Starting and Scaling E-commerce Brands + Channel Strategy  20:00 Metrics That Matter: CAC, Contribution Margin, and Forecasting  31:00 Meta Evolution, Incrementality, and the Future of Media Buying40:17 — Agency Onboarding, Positioning & Initial Client Audit Process41:40 — Account Turnaround Strategy & Managing Performance Risk With Clients44:40 — Creative Strategy, Andromeda Update & Demand for Creative Volume46:54 — Creative Testing Frameworks, Metrics & Performance Signals49:29 — AI in Creative Production & Brand Control vs Automation Tradeoffs51:31 — Applovin, CTV, YouTube & Emerging Ad Platforms Discussion53:41 — Measuring CTV Performance, Incrementality & Attribution Challenges54:27 — What Makes a Good vs Bad Agency (Structure, People & Delivery)59:06 — Hiring, Team Structure & Managing Account Load in Agencies1:04:50 — AI in Media Buying, Growth Bottlenecks & Future of Agencies

    1hr 26min
  2. Why Google Ads Works for Some Brands and Fails for Others

    2 FEB

    Why Google Ads Works for Some Brands and Fails for Others

    Google Ads can drive massive volume—but that same volume comes with intense competition and rising costs. For many brands, the problem isn’t execution. It’s choosing the wrong channel for their business model. In this episode, we break down how to evaluate whether Google Ads actually makes sense for your brand, using the volume vs competition framework and explaining where Performance Max fits into the picture. You’ll learn:-How to think about Google Ads through the volume vs competition axis-When Google Ads is a strong growth channel—and when it’s not-Why higher intent doesn’t always mean higher profitability-Where Performance Max works best (and where it struggles)-How to decide if Google Ads should be a core channel or a supporting one-If you’re considering scaling Google Ads or wondering why results feel harder than expected, this episode will help you make a smarter, more strategic decision before investing more budget. Want help deciding if Google Ads is right for your brand?Book a free strategy call and we’ll review your business model, margins, and growth goals to determine whether Google Ads, Performance Max, or another channel is the best path forward. Book your free strategy call here: https://www.lionmediaad.com/pages/contact If this episode helped you rethink your channel strategy, hit 👍, subscribe, and comment “GOOGLE” below. I read and reply to every comment.

    30 min
  3. Stop Tweaking Bids. This Is What Actually Makes Min ROAS & Cost Caps Work

    29 JAN

    Stop Tweaking Bids. This Is What Actually Makes Min ROAS & Cost Caps Work

    Choosing the wrong bid strategy can quietly kill performance on Meta—even when your ads and targeting look fine. In this episode, we break down the core Meta Ads bidding strategies and explain how to use Min ROAS, Cost Cap, and Bid Cap the right way, depending on your goals, budget, and data maturity. This is a practical, no-hype walkthrough of how bidding actually works inside the auction. You’ll learn:-What Min ROAS, Cost Cap, and Bid Cap really mean-When each bidding strategy makes sense (and when it doesn’t)-How budget size and account history affect bid performance-Why bidding alone won’t fix weak results—but can amplify strong ones-How creatives, offers, and bidding work together at a foundational level If you’ve been stuck tweaking bids without seeing consistent results, this episode will help you build a smarter bidding foundation before scaling spend. Want help choosing the right bid strategy for your Ecommerce brand? Book a free strategy call and we’ll review your current Meta campaigns, identify which bidding approach fits your growth stage, and map out a plan to scale profitably. Book your free strategy call here: https://www.lionmediaad.com/pages/contact If this breakdown helped clarify Meta bidding strategies, hit 👍, subscribe, and comment “BIDDING” below. I read and reply to every comment.

    30 min
  4. Most DTC Brands Lose Money by Missing These Email Flows

    26 JAN

    Most DTC Brands Lose Money by Missing These Email Flows

    If you’re running an Ecommerce or DTC brand and email isn’t driving consistent revenue, it’s usually not your platform or your list. It’s your flows. In this video, I break down the essential email marketing flows every Ecommerce business should have and why missing even one of these can quietly cost you sales every single day. You’ll learn:-The core email flows that actually drive Ecommerce revenue-Which flows matter most at different stages of growth-Common mistakes DTC brands make with email marketing-How to prioritize flows for quick wins-Why campaigns alone won’t scale your store These are the same flows I look for when auditing Ecommerce accounts that want predictable, sustainable revenue from email not just open rates. Want help setting this up for your store?Book a free strategy call and I’ll walk through which flows you’re missing and where your biggest revenue opportunities are. Book your free call here: https://www.lionmediaad.com/pages/con...

    34 min
  5. DTC Upsells & Downsells: Add 20–30% More Revenue Without More Traffic

    21 JAN

    DTC Upsells & Downsells: Add 20–30% More Revenue Without More Traffic

    Most businesses focus on getting more traffic.The fastest revenue wins usually come from getting more value from buyers you already have.In this video, I break down how to add 20–30% more revenue using smart upsells and downsells without increasing ad spend or traffic.If you already have sales but feel like your funnel could be doing more, this is for you. Want help implementing this in your funnel?Visit our website and we’ll walk through where you’re leaving money on the table and how to fix it. Book your consultation here: https://lionmediaad.com

    16 min
  6. Why Most Meta Ad Accounts Are Set Up Wrong

    31/12/2025

    Why Most Meta Ad Accounts Are Set Up Wrong

    In this episode of The Ecommerce Growth Map Podcast, we break down how to properly structure a Meta (Facebook) ad account so brands can scale efficiently without wasting budget. Instead of spreading spend across too many products and campaigns, this episode explains why focusing on a single hero product with strong margins leads to better performance, faster learning, and more profitable customer acquisition. We walk through the ideal account structure, how many campaigns and ad sets to run, and why hitting consistent conversion volume matters for Meta’s algorithm. We also cover how to think about scaling spend using simple benchmarks, how many creatives to test per ad set, when to separate campaigns by product, and how to use dynamic product ads for retargeting users who didn’t convert. If you’re an e-commerce founder or marketer struggling with inconsistent Meta performance, this episode gives you a clear, repeatable framework to build a scalable and profitable ad account. Email: Info@lionmediallc.comWebsite: Lionmediaad.com

    16 min
  7. Which Landing Page Makes the Most Money? (Real Client Data)

    29/12/2025

    Which Landing Page Makes the Most Money? (Real Client Data)

    In this episode of the Ecommerce Growth Map Podcast, we break down a real landing page test where we compared three different page types: a listicle page, an advertorial page, and a traditional sales page. Instead of debating theory, we walk through actual client data, show the results of each page, and explain why one structure outperformed the others. We break down how each page is built, what role it plays in the funnel, and when each format makes sense depending on traffic source, buyer awareness, and intent. You’ll see how listicles guide discovery, how advertorials build trust and context, and how sales pages convert high-intent users — plus the common mistakes brands make when sending paid traffic to the wrong page. If you’re running Meta or Google ads and unsure which landing page format to use, this episode gives you a clear framework backed by real testing,  not opinions.

    21 min
  8. Why High ROAS Can Still Mean You’re Losing Money

    22/12/2025

    Why High ROAS Can Still Mean You’re Losing Money

    In this episode of the Beyond Logic Podcast, we break down why ROAS is not the ultimate measure of success in e-commerce and DTC, and why Contribution Margin is a far more important metric for building a profitable, scalable business. Many brands chase high ROAS numbers without realizing they’re still losing money once costs like product, fulfillment, payment processing, and overhead are factored in. This episode explains why ROAS alone can be misleading, how Contribution Margin reveals whether you’re actually making or losing money per transaction, and why revenue doesn’t always equal cash in the bank. We also discuss when a negative contribution margin might be acceptable (and when it absolutely isn’t), why shorter LTV windows like 30–90 days matter more than long-term projections, and how understanding these metrics impacts inventory planning, product development, and growth decisions. If you’re a founder, operator, or marketer who wants to scale responsibly — not just chase vanity metrics, this episode will change how you evaluate performance.

    7 min
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About

The Ecommerce Growth Map Podcast is where DTC founders, marketers, and operators come to learn how to grow smarter, scale profitably, and build brands that last. Hosted by Lion Media, this podcast breaks down the real strategies behind today’s fastest-growing ecommerce businesses. Each episode gives you clear, actionable insights across every part of the DTC journey — from marketing and media buying to operations, finance, branding, creative, and product development. If you want real growth, not guru theories — follow along. Your roadmap to ecommerce success starts here.

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