Financially Incorrect

Financially Incorrect

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

  1. 1 day ago

    How We Built Kenya's Fastest Growing Sports Team | Marcel Awori | Business Edition

    Professional basketball looks glamorous from the outside. Packed arenas. Winning teams. Continental competitions. Brand partnerships. What rarely gets discussed is the business required to keep all of it alive.In this episode of Financially Incorrect Business Edition, Marcel Awori, Chief of Staff at Nairobi City Thunder, breaks down what it actually costs to build one of Africa's fastest growing basketball organisations. From operating without an office, raising sponsorship capital and signing the team's earliest commercial partners, to managing player contracts, nutrition, travel, branding and long term infrastructure, Marcel explains why building a professional sports organisation is far more complex than simply winning games.He also reveals why Nairobi City Thunder estimates it takes between KSh150 million and KSh200 million over five years to build a team capable of competing at the highest level, why league prize money barely scratches operating costs, and why partnerships, storytelling and fan experience have become the true engines of growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction03:24 Growing Up Between Privilege & Reality10:56 Returning To Kenya18:43 Building A Career Before Basketball26:54 Joining Nairobi City Thunder31:42 Finding The First Sponsors37:26 What It Costs To Run A Professional Team38:43 Why Winning Doesn't Pay45:11 Building A Sustainable Sports Business54:00 The Sponsorship Turning Point01:01:58 How Player Contracts Really Work01:08:24 Local Talent vs Imports01:15:09 Why Teams Don't Keep Ticket Revenue01:22:46 The Business Of Merchandise01:28:23 Raising Capital For Sports01:34:58 Building A Basketball Arena01:39:37 Africa's Sports Investment Opportunity01:44:00 The Future Of Nairobi City Thunder

  2. 5 days ago

    From Debt Collector to Healthcare Manufacturer | Simon Maina

    Every quarter, Simon Maina's company manufactures nearly 300,000 obstetric drapes across Africa. The surprising part is not the scale. It's the economics.Njembuma operates on margins of roughly 3%, selling affordable medical products designed to detect postpartum hemorrhage, one of the leading causes of maternal deaths across the continent.Before healthcare manufacturing, Simon spent years in debt collection. Then COVID disrupted everything. What started as a temporary pivot into PPE imports eventually became a social enterprise serving hospitals in nine African countries and Yemen.In this episode Simon breaks down what it really takes to build a mission-driven company in Africa: raising capital without investors, surviving cash-flow crises, navigating government procurement, selling personal assets to buy machinery, and balancing social impact with commercial reality.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro02:14 Simon's early career in accounting07:36 Building a debt collection business14:12 When COVID changed everything20:05 Discovering the PPE opportunity26:47 The hospital moment that sparked the idea33:21 Building the first obstetric drapes40:18 Landing the first major order46:52 Why the margins are only 3%53:11 Selling assets to keep the business alive58:34 Scaling production across Africa01:04:27 Working with governments and NGOs01:09:42 Cash flow, manufacturing and expansion01:13:38 The future of Njembuma

  3. 29 Jul

    How Alex Chappatte Built Africa Originals From Scratch

    Everyone knows Kenya Originals (KO). Far fewer know the business that made it possible.Before KO became one of Kenya's most recognizable cider brands, it started with just $20,000, a few shipping containers, and a founder trying to build something the market didn't believe was possible.In this Business Edition of Financially Incorrect, Alex Chappatte unpacks what it actually takes to build an FMCG company in Africa.This isn't a conversation about beverages. It's a conversation about execution.Alex explains why manufacturing became a competitive advantage, how Africa Originals navigated one of Kenya's toughest regulatory environments, why distribution matters more than advertising, how cash flow dictates every decision in consumer goods, and why stepping away as CEO became the right decision for the company's next phase of growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up03:31 Why Africa Needed Its Own Beverage Brand09:42 Leaving Corporate To Build Something New16:58 Starting With Just $20,00024:36 Manufacturing From Shipping Containers31:48 Navigating Kenya's Licensing Maze39:57 Why Distribution Decides Market Leaders48:21 The Marketing Strategy That Built KO56:44 Beating Tusker Cider On Supermarket Shelves1:04:52 Why Cash Flow Never Gets Easier1:12:47 Raising Capital For An FMCG Business1:19:41 Stepping Down As CEO To Scale Faster1:25:42 Building The Next Chapter Of Africa Originals1:29:00 Final Thoughts

  4. 26 Jul

    House of Tayo: Built in Rwanda Worn Worldwide | Matthew Tayo Rugamba | Rwanda Edition

    House of Tayo is now one of Rwanda's most recognizable fashion brands.But its biggest breakthrough didn't come from celebrity endorsements, fashion weeks or dressing stars on the Black Panther premiere.It came from walking away from the product generating almost 40% of the company's revenue.In this inaugural Financially Incorrect Rwanda Edition, Matthew Taio Rugamba shares the business decisions that transformed House of Tao from a tailoring business into a scalable African brand.From building an audience while still in university, surviving Rwanda's small consumer market, selling over 5,000 basketball jerseys, navigating manufacturing challenges, leveraging Made in Rwanda, raising capital and learning why customer experience can increase sales more than marketing, this conversation goes far beyond fashion. It is a masterclass on brand building in Africa.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:31 Growing up between Rwanda, Uganda and the UK08:16 Starting House of Tao in university15:42 Why African storytelling attracted global attention22:38 Breaking into Rwanda's fashion market29:57 Weddings became the perfect entry point36:41 Why custom suits stopped making sense43:52 Walking away from 40% of revenue50:26 The jersey that changed the business58:13 Selling over 5,000 jerseys1:05:44 Dressing Black Panther celebrities1:12:19 Made in Rwanda and changing consumer mindset1:19:11 Loans, grants and financing creativity1:25:53 Why better fitting rooms increased sales1:31:46 Building a fashion brand that lasts

  5. 24 Jul

    The Kes 12M Medical Bill That Changed Everything | Ann Mubia Murungi

    There are moments that completely redefine your relationship with money.For Ann Mubia Mirungi, one of those moments arrived with a single diagnosis.Despite a career advising businesses on complex transactions, years of financial discipline, and doing many of the "right" things, her family suddenly found themselves staring at nearly KSh12 million in ICU bills while fighting to save her mother's life.In this deeply personal episode of Financially Incorrect, Ann opens up about growing up between two very different money philosophies, learning financial discipline from an early age, buying her first car through a loan from her mother, purchasing property with her sister, breaking into Kenya's tax advisory industry as a young female lawyer, and discovering that financial resilience is tested long before a crisis arrives.The conversation moves beyond budgeting and investing into the uncomfortable realities many families avoid discussing: medical emergencies, inheritance conflicts, caregiving, family responsibility, career choices, leadership, and why money should never become your identity.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up01:29 Growing up with two money philosophies06:58 Lessons from her lawyer father11:34 Her entrepreneurial mother's influence16:27 Managing a cyber café at university21:18 Working at Postal Corporation of Kenya26:42 Why she pivoted into tax32:55 Breaking into a male dominated field39:14 Buying her first car44:38 The apartment that demanded discipline50:56 Building multiple income streams56:41 "We're one medical bill away from poverty"01:02:08 Her mother's cancer diagnosis01:08:35 The KSh12 million ICU bill01:14:47 Insurance, fundraising and family sacrifices01:20:46 Why money is only a tool01:24:09 Final lessons on wealth, family and resilience

  6. 21 Jul

    He Started with Greif, Not Capital |Humphrey Nabimanya| Uganda Edition

    Some people inherit wealth. Humphrey Nabimanya inherited adversity.He lost his mother as an infant, grew up under the care of his sister living with HIV, battled stigma throughout childhood, and spent his early years hustling on the streets while trying to stay in school.Long before Reach A Hand Uganda became one of Africa's most influential youth organizations, Humphrey was saving small amounts of money every day because he believed every coin had a purpose. In this episode of Financially Incorrect, he shares how a $15 grant became the foundation of a $7 million organization, why he deliberately worked on television for four years without pay, how strategic partnerships transformed his vision into reality, and why building social capital has always mattered more than showing off wealth.This is a conversation about patience, preparation, leadership, and why lasting wealth is built through systems instead of shortcuts.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up01:21 Losing My Mother As A Baby05:18 Growing Up Around HIV Stigma10:07 Hustling As A Child15:02 How I Learned To Save Money19:41 Speaking In Public At Nine Years Old25:08 Starting Youth Voice31:36 Why I Worked Four Years For Free38:14 The $15 That Started Reach A Hand Uganda44:58 Winning The First Major Grant50:43 How We Grew Into A $7 Million Organization57:11 Why Money Rewards Preparation01:02:18 Building Teams Smarter Than Yourself01:06:31 Social Capital Beats Flashy Wealth01:09:12 Final Lessons On Money & Legacy

  7. 17 Jul

    From Wall Street To Building Africa's Pocket | Valentine Njoroge

    Millions of Africans earn good incomes. Very few build lasting wealth.In this episode of Financially Incorrect, Barrack sits down with Valentine Njoroge, CEO and Co-founder of Africa's Pocket, to unpack what actually stops the African middle class from investing consistently and why financial education alone rarely changes behaviour.Valentine shares how she went from struggling with her own spending habits to managing hundreds of millions of shillings in assets through Africa's Pocket. She explains why traditional asset management often leaves investors paying fees they barely understand, the lessons she learnt after managing a $5 million startup investment fund, and why one bad investment permanently changed how she evaluates founders.The conversation also explores the real economics behind building wealth through warehouses, real estate, startup investing, compound interest and goal-based investing.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro02:08 Growing up around entrepreneurship06:41 Learning money the hard way11:35 Wall Street and US finance experience17:42 Returning to Kenya21:18 Matching global investors with African startups26:47 Why Africa's Pocket was born33:04 Financial education wasn't changing behaviour38:56 Building Africa's Pocket into an investment platform45:32 Managing Centum's $5 million startup fund52:14 The due diligence lessons that changed everything58:40 Why middle class Africans struggle to build wealth01:03:27 Warehousing, Panda Towers and building passive income01:09:11 Compound interest, investing and generational wealth01:13:48 Final money advice

  8. 14 Jul

    Inside Moringa School's Journey From Survival To Scale | Fiona Kirui| Business Edition

    Most people know Moringa School for producing software engineers. Very few know what it took to build the business behind it.In this episode of Financially Incorrect, Fiona Kirui, Director of Finance at Moringa School, shares how the company grew from a classroom of just 15 students into one of Africa's leading technology training institutions serving more than 20,000 learners.She explains why Moringa deliberately reduced tuition fees, how that decision unlocked explosive growth, the fundraising conversations that kept the company alive, what it means to manage a 24-month financial runway, and why customer obsession has remained the company's biggest competitive advantage.The conversation also explores investor relations, impact investing, financial modelling, AI, expansion into new African markets, surviving COVID-19, and the difficult decisions that come with scaling an education business without compromising quality.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:07 Fiona Kirui's journey from intern to Finance Director07:01 Why Moringa School was founded12:28 Solving Africa's tech talent gap18:34 Building the first software engineering bootcamp24:16 Why Moringa cut tuition fees nearly in half30:41 Growing from 100 to over 1,000 students36:09 Expanding into Data Science, Cybersecurity and AI42:13 Raising capital and working with impact investors48:37 Financial modelling, runway and investor confidence54:28 Surviving COVID with limited runway59:46 Scaling across Africa and lessons learned1:05:11 Balancing profitability with social impact1:10:24 Building for the next 200,000 learners1:15:02 Advice for founders, operators and finance leaders

About

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

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