Let's Talk Loyalty

Paula Thomas
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  • MARKETING
  • UPDATED TWICE WEEKLY

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

  1. Scaling Loyalty with TenX (#745)

    15 HR AGO

    Scaling Loyalty with TenX (#745)

    This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode we are delighted to interview Ben Stirling, an experienced commercial executive with a track record of scaling loyalty platforms, transforming sales organisation and delivering GTM strategies that drive acquisition and ARR growth. He has led commercial transformation at Expedia, Tenerity and Capillary, launched new solutions, expanded into international markets and delivered results across multiple sectors. He is currently a fractional CRO at TenX Strategy and supports PE-backed and enterprise firms in building predictable revenue systems and exit-ready growth. His impact includes scaling Tenerity’s loyalty marketplace solution to acquisition in two years, providing loyalty solution to Santander, C&A, British Gas, TD Bank and Frontier, and growing commercial channels at Expedia that delivered $200M+ in new revenue. In this episode, Ben shares his proven insights on how to sell loyalty internally, from aligning feature sets to user needs, to securing C-suite backing with ROI models, and ultimately winning board-level buy-in by linking loyalty to long-term enterprise value. We’ll also be learning about his favourite books and highlights and key learnings from the programmes he has worked on. Hosted by Charlie Hills Show Notes : 1) Ben Stirling, 2) TenX Strategy 3) TenX Strategy - Budget Sign Off PDF 4) Hooked- Book Recommendation 5) The Road Less Stupid - Book Recommendation

    43 min
  2. PetSmart Treats Rewards: Behavior, Belonging & Benefits (#744)

    2 DAYS AGO

    PetSmart Treats Rewards: Behavior, Belonging & Benefits (#744)

    This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman, Senior Director of Loyalty and Membership Experience at PetSmart. From rewarding engagement over transactions to moving beyond one-size-fits-all loyalty, the conversation highlights tiered rewards, emotional connection, and the role of associates as loyalty advocates—showing how PetSmart builds long-term relationships with pet parents across every touchpoint. Hosted by Bridget Blaise-Shamai Show Notes: 1)Emily Feldman 2) PetSmart 3) Treats Rewards 4) Freakonomics

    35 min
  3. Club Yogi Rewards: Loyalty Lessons from the Great Outdoors (#743)

    5 FEB

    Club Yogi Rewards: Loyalty Lessons from the Great Outdoors (#743)

    This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. On this episode of The Wiser Loyalty Podcast, our guest today is Lauri Hart, Loyalty Manager for Club Yogi Rewards. This conversation examines an unexplored area of the entertainment and travel industry – campgrounds and all that the great outdoors has to offer. Club Yogi Rewards is the long-standing loyalty program operated Camp Jellystone, a Franchisor of Yogi Bear Jellystone Park™ Camp-Resorts. In this interview, we will explore what it takes to sustain success in customer loyalty over decades, not just quarters, and share lessons from an industry veteran that will surely benefit all who listen. If you want to be a survivor in customer loyalty, this is a must listen. Hosted by Bill Hanifin, CLMP™ Show Notes: 1) Lauri Hart 2) Camp Jellystone 3) Club Yogi Rewards 4) Bible in a year by Fr. Mike Schmitz

    38 min
  4. Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742)

    3 FEB

    Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742)

    This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. En este episodio de Let’s Talk Loyalty en Español, conversé con Fabio Santoro, una autoridad en fidelización en Brasil con más de 25 años de trayectoria. Fabio, cofundador de Dotz y vicepresidente de la ABEMF, profundiza en las razones por las cuales Brasil se ha consolidado como un mercado altamente maduro y competitivo, destacando el papel de las coaliciones, la profesionalización del sector y el impacto de la inteligencia artificial en el engagement del cliente. Hosted by Alex Saul Show Notes: 1) Fabio Santoro 2) Dotz 3) ABEMF 4) El Poder del No Positivo – William Ury

    55 min
  5. A.P. Moller - Maersk: Storytelling at Scale — Building Trust and Loyalty in Global Logistics (#741)

    27 JAN

    A.P. Moller - Maersk: Storytelling at Scale — Building Trust and Loyalty in Global Logistics (#741)

    This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, we explore how storytelling drives trust, credibility, and long-term loyalty in B2B, within the highly complex world of shipping and logistics. Our guest is Samantha Almon Adeluwoye, Global Head of Content, Social Media, & Storytelling at A.P. Moller – Maersk. Samantha shares how storytelling at Maersk is grounded in the company’s values and its responsibility as a trusted custodian of customers’ goods. Rather than being separate from operations, human stories are used to strengthen confidence in Maersk’s reliability, care, and expertise — helping customers connect emotionally while trusting operational excellence. The conversation also explores how social media functions as a strategic relationship engine in B2B, enabling connection across complex decision-making ecosystems while reinforcing trust over time. Samantha offers insight into how consistent, values-led storytelling supports retention, referral, and long-term partnerships in an industry where credibility is everything. With a strong track record of delivering engaging, purposeful content at global scale, Samantha provides a thoughtful perspective on how human storytelling and operational capability work together to build loyalty. This episode is hosted by Nyeleti Sue-Angel Nkuna. Show Notes: 1) AP Moller - Maesrk 2) Samantha Almon Adeluwoye 3) Thinking Fast & Slow - Book recommendation

    49 min
  6. Cannabis Loyalty Unlocked: Marketing and Innovation with Embarc (#740)

    27 JAN

    Cannabis Loyalty Unlocked: Marketing and Innovation with Embarc (#740)

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. We are breaking new ground today as we explore the retail Cannabis industry, one that is often discussed, but not very well understood. Marketing to customers in a regulated industry has complexities and my guest today is one of the most accomplished persons leading marketing innovation in the Cannabis industry. Courtney Zalewski is Chief Brand and Marketing Officer at Embarc, a modern, community-focused cannabis retailer in California with locations across the state. Courtney pioneered the launch of the Embarc Passport Club two years ago and we talk about the intersection of regulations in Cannabis retail with the most stringent consumer protection laws in the US (the CCPA), where the challenge of creating customer loyalty in the Cannabis industry might be the biggest in all of retail. Hosted by Bill Hanifin, CLMP™ Show Notes : 1)Courtney Zalewski 2) Embarc 3) Embarc Passport Club 5) Unresonable Hospitality - Book Recommendation

    35 min
  7. Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)

    22 JAN

    Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this In this episode we are delighted to interview Polly Jones, Group Head of Digital & Loyalty at ODEON Cinemas Group. Polly is a digital and loyalty leader with a track record of delivering successful programmes for brands including ODEON Cinemas Group, E.ON, O2, Virgin Media, Rolls Royce Motor Cars, Costa and Dishoom. Today we will be learning about her favourite books, highlights and key learnings from the programmes she has worked on and all what loyalty looks like now and in the future for ODEON. Hosted by Charlie Hills Show Notes: 1) Polly Jones 2) ODEON Cinemas Group. 3) The Places We'll Go - Marketing Show - Podcast Recommendation

    35 min
  8. Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)

    20 JAN

    Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)

    This episode is produced in partnership with Phaedon. Brandon de Kock is Director of Storytelling for WhyFive Insights, South Africa. At the South African Loyalty Awards 2025, he was recognised at the most influential personality in the industry, with his late-business partner, Stuart Lowe. They produce a comprehensive view of the South African consumer class which represents 85% of consumer spend, called the BrandMapp study. He Deeply understands the power of research to help brands understand ‘why' consumers behave in certain ways which adds more insightful direction to the transactional data insight which typically reveals the ‘what’ about consumer spending. This episode is a must watch 45 minutes to understand consumer behaviour in loyalty programmes. This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Hosted by Amanda Cromhout Show Notes: 1) Brandon de Kock 2) WhyFive Insights 3) Book recommendation: The Far Side - Gallery 5

    50 min
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About

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Information

  • Creator
    Paula Thomas
  • Years Active
    2019 - 2026
  • Episodes
    746
  • Rating
    Clean
  • Copyright
    © Paula Thomas
  • Show Website
    Let's Talk Loyalty

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