Stuff About Advertising

Ashley Rutstein
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  • MARKETING

Dive into the world of advertising and marketing with a Creative Director known for her hot takes, insightful commentary, and many many opinions. Join Ashley for campaign deep dives and unfiltered opinions in this no-holds-barred look at the creative advertising industry.

Episodes

  1. 20/11/2025

    "Speed of culture" doesn't mean what you think it means

    "Speed of culture" is one of those phrases agencies love to throw around. But when Taylor Swift dropped a surprise album teaser and every brand posted glittery orange logos, it sparked a debate: are brands hopping on trends adding value or just adding noise? I sat down with Stef Schmit and Josh Rangel from Ogilvy to get into Culture Current, their framework for knowing when to move fast and when to show restraint. We cover the Four S's, why content calendars aren't actually dead, how they turned the Anthony Davis trade into a Woj Bomb moment, and what the Embassy of Japan had to say about Taylor Swift's travel plans. If you want to learn more about Culture Current, reach out to culturecurrent@ogilvy.com

    26 min

  2. 30/10/2025

    Branded Entertainment: Why World-Building Matters (And Why Most Brands Skip It)

    When 400 brands partner with a single movie (coughwickedcough), most just become noise. So what separates the partnerships that actually work from expensive logo slaps? I talked with Matt Kessler from Martin Entertainment about their Aspercreme x Spinal Tap II campaign and how brands should be approaching entertainment partnerships. We dug into authenticity, scarcity, and why the barriers to entry are actually the point. Is your brand building in or bolting on? Listen in to find out. Huge thanks to Matt Kessler and the team at Martin Entertainment! Want more Stuff About Advertising? Join the Internal Review community Follow on ⁠TikTok⁠ Follow on ⁠Instagram⁠ Follow on ⁠YouTube⁠

    32 min

  3. 25/09/2025

    The Art of Creative Conspiracy: How to get away with bold ideas

    Most agencies treat client approval like a battle to be won. But what if that dynamic is exactly what's killing your best ideas? In this episode, I talk with Chris Colliton, Executive Creative Director at Zulu Alpha Kilo New York, about a completely different approach. One where clients become your partners in crime rather than obstacles to overcome. We dig into why the ideas that feel most impossible to sell are often the most effective, how to present unprecedented concepts with confidence, and what it takes to build an agency culture where wild ideas can actually thrive. Want more Stuff About Advertising? Join the Internal Review community Follow on ⁠TikTok⁠ Follow on ⁠Instagram⁠ Follow on ⁠YouTube⁠

    30 min

  4. 07/08/2025

    The Creative Graveyard: Resurrecting Great Ideas with Dead Ad Society

    For every ad you see on TV, dozens of brilliant ideas were killed along the way. That gut-wrenching feeling of losing a script you loved is a universal part of the creative process. In this episode, we're going behind the scenes with the creators of the Dead Ad Society, a unique anti-award show where dead ads get a second chance at life. We'll talk about why great ideas die, how creatives cope with rejection, and the story of one ad that was too good to stay buried. Big thanks to my special guests: Caleb Dewart (hungryman) LJ Johnson (hungryman) Chad Broude (Highdive) 💀 Enter your favorite dead scripts at deadadsociety.com 💀 Learn more about hungryman. Want more Stuff About Advertising? Join the Internal Review community Follow on ⁠TikTok⁠ Follow on ⁠Instagram⁠ Follow on ⁠YouTube⁠

    12 min

  5. 25/06/2025

    I Went to Cannes Lions. Here's What Happened (and What I Spent).

    Cannes Lions: I went, I saw, I... spent a lot of money. In this episode, I'm giving you the no-holds-barred recap of my first time at the infamous festival. You'll get my genuine take on the event, a full rundown of what I got up to, and a complete disclosure of my expenses. Most importantly, I'm answering all your burning questions like "Was it worth it?" and "Would you go back again?"

    55 min

  6. 17/04/2025

    AD-LIBBED: Reacting to Adweek's interview with Madwell CEO Chris Sojka

    In this unedited episode, I'm reacting to Adweek's interview with Madwell CEO Chris Sojka. They talk about the infamous private jet, the Wiz Khalifa payment issues, a theme park (??), and much more. And of course, I interject with my opinions along the way. Check out the full podcast episode from Adspeak here.

    42 min

  7. 11/04/2025

    Audio Advertising for Your Eyeballs

    Is "radio" even radio anymore? From terrestrial to streaming to video, audio advertising has evolved at warp speed. In this episode, we're discussing how much the medium of audio has changed, and I'll share insights from my trip to Spotify HQ and conversations with Spotify execs, Chloe Wix and Bridget Evans. Want more Stuff About Advertising? Join the Internal Review community Follow on ⁠TikTok⁠ Follow on ⁠Instagram⁠ Follow on ⁠YouTube⁠

    26 min

  8. 15/03/2025

    AD-LIBBED: Madwell is Unwell

    In this unedited, ad-libbed episode, we're chatting about the leadership of Madwell not paying their employees on time and then getting mad when they talk to journalists about it. 🤪 Here are the articles I reference. I highly recommend reading through them and seeing the screenshots of internal messages! Ad Age: Madwell is in Financial Trouble Ad Age: Letter to the Editor Adweek: Madwell CEO Lashes Out at Unpaid Employees

    11 min

  9. 07/03/2025

    Mad Women: Influential Women in Advertising

    Ever heard of Resor, Lawrence, or Robinson? No? How about Ogilvy, Bernbach, or Wieden? Yeah, I thought so. It's time to change that. Join me for a special International Women's Day episode as I explore the stories of the "Mad Women" who shaped the advertising world. From crafting iconic campaigns to pioneering techniques we still use today, these women broke barriers and left a lasting legacy. In this episode, you’ll hear about Helen Lansdowne Resor, Mary Wells Lawrence, Phyllis Robinson, Caroline Jones, and Jane Newman, plus a few more currently in the industry. But I also received SO many incredible messages from my Instagram followers sharing about women who have inspired them. I wanted to include their names in this show description, because they deserve even more recognition: Colleen DeCourcy Cindy Gallop Zaria Parvez Marie Claire Maalouf Mariana Pacheco Stephanie Walaszek Graciela Robertson Ashtyn Livingston Heather Vanisko JJ Healan Amy Lanzi Megan Lally Jo Hayes Christine Fruechte Jessica Henrichs Jenny Glover Penny Hawkey Jamie Robinson Lisa Clunie Tiffany Rolfe Nancy Crimi-Lamana Grandma Steinhardt Want more Stuff About Advertising? Join the Internal Review community Follow on ⁠TikTok⁠ Follow on ⁠Instagram⁠ Follow on ⁠YouTube⁠

    24 min

  10. 09/02/2025

    The Making of a Super Bowl Ad: Behind the Scenes of Advertising's Biggest Night

    Ever wondered what it really takes to create a Super Bowl ad? The late nights, the client battles, the sheer terror of knowing your work will be judged by over 100 million people? In this episode, I’m pulling back the curtain on Super Bowl commercials and shifting the focus from the ads themselves to the people who make them and their process. Hear directly from writers, art directors, media folks, and agency leaders who pour their heart and soul into those big game ads, and discover the untold stories behind advertising's biggest night. Guests: Frank Viglione andGaby Bates Thiago Cruz fromGrey Chris Petrawski from Bedford Advertising Jacques Spitzer fromRaindrop Scott Decker Want more Stuff About Advertising?►Join the⁠Internal Review community⁠ ►Follow me onYouTube►Follow me on⁠TikTok⁠►Follow me on⁠Instagram⁠►Read⁠my favorite books on advertising and creativity

    34 min

  11. 27/01/2025

    Super Bowl Commercials: How Teasers Changed the Game

    From Mr. Peanut's tragic demise to a fake Crocodile Dundee movie, Super Bowl ad teasers have become a spectacle in and of themselves. But why are brands so obsessed with these pre-game trailers? In this episode, we explore the origins of teasers, their impact on viewers, and whether they're actually worth the hype. Don't forget to rate and review the show! Want more Stuff About Advertising? ►Join the Internal Review community ►Follow me on TikTok ►Follow me on Instagram ►Read my favorite books on advertising and creativity

    24 min

  12. 08/01/2025

    Is Advertising Ethical? How Marketing Is Used to Deceive, Manipulate, and Inspire

    Advertisers are among the least trusted professions in the US. But why? How did the public get such a negative view of the marketing industry? In this first episode of the Stuff About Advertising podcast, Ashley discusses the personal ethics of working in the industry, how advertising was built on manipulation and deception, and how brands have used ads to inspire and make the world a better place. Want more Stuff About Advertising? Follow on TikTok Follow on Instagram Follow on YouTube

    16 min
  • 12 Episodes

About

Dive into the world of advertising and marketing with a Creative Director known for her hot takes, insightful commentary, and many many opinions. Join Ashley for campaign deep dives and unfiltered opinions in this no-holds-barred look at the creative advertising industry.

Information

  • Creator
    Ashley Rutstein
  • Years Active
    2K
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © Ashley Rutstein
  • Show Website
    Stuff About Advertising

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