The Purpose Profit Shift

EJC
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  • Entrepreneurship

Welcome to The Purpose Profit Shift, the podcast that’s reshaping how we think about business success. Hosted by Rachel E. Bernier-Green, MST - social entrepreneur, speaker, and founder of EJ Consortium - this show explores what happens when purpose and profit move together. In each episode, Rachel sits down with visionary founders, bold investors, and community change-makers who are building thriving businesses rooted in equity and impact. They share real stories, hard-won lessons, and the strategies behind building operations that uplift communities, close wealth gaps, and grow without losing sight of values. If you're ready to scale responsibly, lead with intention, and transform the way business is done, this is your place. Subscribe now and join the movement toward a more just, sustainable, and profitable future.

  1. 1 day ago

    She Scaled to 10 Cities Without Investors or an MBA, With Meghan Fialkoff

    You don't need an MBA, outside investors, or a masculine leadership style to build a nationally expanding events and membership company — you need relentless execution, real relationships, and the conviction to trust what you already know. Meghan Fialkoff is the Co-Founder and COO of Modern Day Wife, a global membership and lifestyle company for women. Before MDW, she spent nearly two decades running a drug prevention nonprofit where she produced over 2,000 events and trained 5,000+ NYPD officers. In this conversation with host Rachel Bernier-Green, Meghan gets real about launching an events company during COVID, building community through 200+ Zoom calls before entering a new city, managing finances per event instead of per month, the moment she stopped shrinking as a founder, and how she built a team that genuinely cares. Key Takeaways: Why MDW limits to one event per city per year (and how scarcity drives demand)The per-event P&L system on QuickBooks that replaced monthly reportingHow established city revenues subsidize new market launchesWhy Meghan unfollowed almost everyone on social mediaWhen bootstrapping becomes leverage for strategic partnershipThe leadership philosophy behind a team that carries the mission About Meghan: Meghan Fialkoff is a visionary leader, entrepreneur, and humanitarian, deeply committed to creating impact across both the lifestyle and nonprofit sectors. Raised in New York and now based in Los Angeles, Meghan is the Co-Founder and COO of Modern Day Wife, a dynamic, global lifestyle brand. Under her leadership, the brand has produced over 50 international luxury events and expanded into a family of sub-brands, including Modern Day Beauty, Modern Day Wellness, and Modern Day Mama. In the nonprofit space, Meghan serves as the Executive Director of the Americas Chapter of the Foundation for a Drug-Free World. Under her stewardship, the chapter expanded throughout New York, New Jersey, and Connecticut, and into Central America—where she co-directs chapters in the Dominican Republic, Haiti, El Salvador and Guatemala. She has co-produced over 2,000 community outreach events and led impactful programs that include partnerships with Miss New York, Miss Connecticut, Miss Teen Ohio, Miss Delaware, Miss Louisiana, the NJ Attorney General, and the NY Senate Task Force on Heroin & Opioid Abuse. Follow Meghan: Website: themoderndaywife.comInstagram: www.instagram.com/themoderndaywife - www.instagram.com/meghanfialkoff/LinkedIn: linkedin.com/in/meghan-fialkoffPodcast: creators.spotify.com/pod/profile/the-modern-day-wife Resources Mentioned: Asana (project management): asana.comQuickBooks (financial tracking by event): quickbooks.comMailChimp (newsletters): mailchimp.comMail Meteor (bulk email): mailmeteor.comCalendly (appointment scheduling): calendly.com Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    47 min

  2. 22 May

    Use AI to Run Everything (No Tech Background), With Francine Gregory

    In this episode of The Purpose Profit Shift, host Rachel Bernier-Green sits down with Francine Gregory, a Sacramento-based entrepreneur, speaker, and coach who co-founded BizChicks.net to help women over 50 turn their experience into profitable businesses. Francine shares how surviving the 2008 real estate crash taught her the value of staying for your clients, why the most expensive business programs are often the most confusing, and how she uses AI assistants as a digital chief of staff to manage four brands without burning out. Chapters: 9:20 Surviving the 2008 Real Estate Crash12:36 Systems, Mindset, and the CEO Shift16:33 AI as Your Digital Chief of Staff23:03 Why Women Over 50 Are Underestimated30:28 Faith, Simplicity, and Revenue Key Topics: Building profitable businesses that are fun to runAI tools and digital assistants for non-technical entrepreneursWhy women over 50 are entrepreneurship's best-kept secretSimple systems vs. overcomplicated business programsThe mindset shift from employee/hobby to CEOSurviving economic downturns through purpose-driven resilienceMaking it easy for people to pay you About Francine: Francine Gregory is a Sacramento-based entrepreneur, speaker, and coach who helps purpose-driven leaders simplify their thinking, streamline their systems, and activate their God-given genius. She equips small business owners, entrepreneurs, and ministries with practical tech and AI workflows that save time and reduce chaos—so they can focus on what matters most. Francine is the co-founder of BizChicks.net and founder of F. Gregory Consulting and Kingdom Thinkers. With a background in television production and marketing, she’s known for making the complicated simple and turning ideas into organized, profitable action. Connect with Francine: 60-minute audit call + 2-page written roadmap delivered within 48 business hours - Booking link: https://tidycal.com/fgregoryconsulting/business-ministry-auditInstagram: https://instagram.com/bizchicksnetFacebook: https://www.facebook.com/bizchicks.netInstagram: https://instagram.com/francinegregoryX: https://x.com/francinegregoryYouTube: https://youtube.com/@francinegregory Resources Mentioned: BizChicks.net https://bizchicks.netFrancine Gregory website https://francinegregory.com$497 Business/Ministry Systems Audit + AI Roadmap https://tidycal.com/fgregoryconsulting/business-ministry-auditFree Beginner AI Workshop https://stan.store/BizChicks/p/beginners-guide-to-ai Follow the Host, Rachel Bernier-Green LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo Listen on Your Favorite Platform: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

    46 min

  3. 15 May

    I Abandoned Myself for 20 Years and Called It Leadership, With Kelli Reese

    Kelli Reese spent 17 years in natural foods, eventually running a $34 million cooperative, before her body forced her to stop. In this episode, she shares why she left everything behind, what she discovered about the real roots of imposter syndrome, and how she built a purpose-driven coaching practice that sustains her the way she sustains her clients. Chapters: 0:22 Kelli's career overview and health crisis4:20 From Bakery to Boardroom: the Brooklyn origin story9:57 The Seduction of Being Needed13:15 When the Body Shouts: tumors, kidney depletion, adrenal fatigue17:02 Dismantling Everything at Once27:01 The $150K Wrong Question Trap35:30 What's Really Under Imposter Syndrome40:06 Values-Aligned Pricing That Sustains49:59 Stillness as a Leadership Superpower53:07 What's next: Sacred Soul Journeys, retreats, and group programs Key TopicsLeaving high-achievement careers to reconnect with purposeSurvival patterns vs. soul alignment in leadershipWhy imposter syndrome is often unhealed childhood woundsBuilding accessible, values-aligned pricing modelsStillness and self-awareness as leadership skills About Kelli: Kelli Reese is a coach and author who spent seventeen years in the natural foods industry holding senior management roles in retail organizations, including serving as CEO of a multimillion-dollar operation. After leaving her career and a long-term marriage, Kelli founded Lead With Soul, where she works with leaders, founders, and creatives navigating transitions that don’t come with clear answers. She is the author of The Destiny Roadmap and The Relationship Roadmap. Her work focuses on helping people who are caught between what they’ve built and what they actually want. Her approach isn’t about forcing clarity or hustling through doubt. It’s about slowing down, untangling the mess, and making decisions you can stand behind. She lives in the Sierra Nevada mountains with her partner and their rescue dog and spends her free time hiking, baking bread, and treasure hunting in second hand stores. Connect with Kelli Reese: https://www.instagram.com/kelli.reesehttps://www.facebook.com/kelli.reese.coachhttps://www.linkedin.com/in/kellireese/New Projects:- Ongoing, 1:1 mentorship through Lead With Soul- Digital offerings include The Breakup Roadmap: https://www.kellireese.com/the-breakup-roadmap/- Contributing author to the anthology Plot Twist: Stories of Unexpected Transformation Resources Mentioned: Lead With Soul https://www.kellireese.comThe Destiny Roadmap (book)The Relationship Roadmap (book)The Breakup Roadmap (digital) https://www.kellireese.com/the-breakup-roadmap/Plot Twist anthology (upcoming) Follow the Host, Rachel Bernier-GreenLinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo Listen on Your Favorite PlatformSpotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

    52 min

  4. 8 May

    She Turned Grief Into a $2M Investment Movement, With Natalie Levy

    Natalie Levy left Wall Street, lost her mother and cousin to suicide, and built She's Independent Investments, a women-first angel group that's closing the power gap in impact investing. In this episode, she gets radically honest about the cost of masking, values-aligned returns exceeding 20X, and why giving money and investing it are completely different acts of power. CHAPTERS: 00:06:54 — The Mask on Wall Street: What it costs women to conform in male-dominated finance. 00:14:48 — Grief as the Catalyst: How losing her mother and cousin Z to suicide gave Natalie clarity. 00:23:34 — Birthing She's Independent: How community demand organically built a women-first investment group. 00:29:18 — Democratizing the Cap Table: The member-led model, Investment Observers, and real deal flow access. 00:41:33 — Values-Aligned Returns: Why resilient founders outperform and how Natalie evaluates deals.00:47:44 — Cash is Queen: The Book: Why accessibility matters and the first step for aspiring investors. KEY TOPICS: - The physical and psychological cost of masking identity in corporate finance - How grief and loss catalyzed a purpose-driven career pivot - Democratizing angel investing through a member-led, women-first model - The Investment Observer pathway for non-accredited investors - Values-aligned investing and the data on underrepresented founder resilience - Why the distinction between giving and investing matters for women's financial power Guest ABOUT NATALIE: Natalie spent years navigating male-dominated environments from the classrooms in engineering school and advanced mathematics coursework to derivatives trading on Wall Street to tech sales and investing. She spent years in search of a workplace culture that inspired and supported her, and witnessed countless individuals (often, women) lacking fulfillment who were working too hard while failing to reach the professional roles they had earned. Following the loss of her mother to suicide at the beginning of 2019 she made a life and career transition to honor the loss she experienced and the journey she experienced.Natalie launched She’s Independent to create a space in the world to support and celebrate women stepping into private investing and money flows.She’s Independent exists to offer a real path to access and equity. The investment community is a space offering real belonging and promoting impactful capital allocations together. So that we can live in a world that invests in, supports, and celebrates women. Resources Mentioned: Cash is Queen: A Conscious Journey in Angel Investing by Natalie Levy She's Independent Investments — https://shesindependent.comShe's Independent Events — https://lu.ma/shesindependenteventsVenture Deals by Brad Feld and Jason Mendelssohn Connect with Natalie Levy: LinkedIn: https://www.linkedin.com/company/shesindependent/Instagram: https://www.instagram.com/shesindependent_/YouTube: https://www.youtube.com/@ShesIndependenthttps://lu.ma/shesindependentevents Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    56 min

  5. 1 May

    Survival Mode Is Silently Killing Your Business, With Anna Wojtowicz

    Anna Wojtowicz built a multi-six-figure business while operating in survival mode, a reality she only recognized when her body finally shut down. In this episode of The Purpose Profit Shift, she shares her journey from working with legacy brands to experiencing a state of functional freeze. She outlines the framework she developed to help ambitious women rebuild their success based on wholeness rather than survival. Anna now assists women in shifting their ambition's fuel source from survival to wholeness through her Release, Revive, Root methodology. Chapters00:00 The Immigrant Wiring07:35 When the Fuel Runs Out12:24 Functional Freeze and Grief19:56 The Radical Sabbatical26:06 Release, Revive, Root32:02 Pricing, Panic, and Nervous Systems38:06 Untangling Success from Survival49:20 What Comes Next Key TopicsSurvival mode disguised as high performanceGenerational trauma and its impact on entrepreneurshipNervous system regulation as a business skillValues-aligned KPIs (regulation, intuition, alignment)The Release, Revive, Root methodologyFunctional freeze in high-achieving womenPricing confidence and embodied decision-makingIdentity recalibration after burnout Guest BioAnna Wojtowicz is a high-performance healer, intuitive channeler, and thought leader behind The New Paradigm of Success™ — Ambition Rooted in Wholeness. She works with ambitious, high-achieving women who built success in survival mode and are ready to recalibrate how they hold power — so they lead with regulation, intuition, and wholeness in life and leadership. Anna’s work goes beneath mindset and strategy to the internal operating system behind ambition. Through nervous system regulation, identity recalibration, and intuitive intelligence, she helps women shift the fuel source of their ambition from survival into wholeness. With over a decade in marketing — including early experience with Teen Vogue, Vogue, Martha Stewart, and The Smithsonian and her own journey through success without fulfillment, grief, and reinvention, Anna bridges business strategy with practical soul alignment. This work isn’t about lowering ambition, goals or profit — it’s about recalibrating how power is held so it looks and feels fully you. Connect with Anna:Instagram https://www.instagram.com/annawojtowicz_/?hl=enTik Tok https://www.tiktok.com/@_annawojtowicz Website https://theawcreative.com/ Work with Anna https://forms.gle/vr5jcnXzfqc1VAPG9 Resources MentionedThe AW Creative https://theawcreative.com/The Limitless Podcast www.youtube.com/@theawcreativeannaRoot & Release 60-Min Activation (Free) https://theawcreative.com/root-and-release Follow the Host, Rachel Bernier-GreenLinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo Listen on Your Favorite PlatformSpotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    55 min

  6. 24 Apr

    How She Built the Reentry System That Failed Her, with Tammy Scudder

    What happens when a woman with 30 years of corporate finance experience gets out of federal prison and can't open a bank account? She builds the infrastructure that nobody else would. Tammy Scudder served time for wire fraud and came out the other side not performing redemption but engineering it. She founded Indiana Reentry Corporation, built Workforce Navigator (a fair-chance hiring platform that bypasses the algorithms screening out justice-impacted applicants), created a 52-week coaching program called inPOWER Her RECLAIM 52™, and launched Drop The Red Cape™, an executive leadership program for women who are wearing the same mask that eventually breaks people. In this episode, Tammy and Rachel go deep on why the reentry system is funded by failure, how dignity gets built into financial architecture, and what it actually takes to create second chances at scale without chasing grants or donations. Chapters00:00 The System Built on Failure 08:00 Barriers Nobody Talks About 15:00 Workforce Navigator Changes the Game 21:54 The Ecosystem: Four Entities, One Mission 35:00 Funding Dignity at Scale 48:00 Your Hardest Chapter Is Your Infrastructure Key TopicsFair chance hiring and algorithmic hiring biasReentry barriers for justice-impacted women (banking, employment, documentation, technology)Social enterprise revenue models: licensing IP vs. chasing grantsThe POWER Framework and gender-responsive programmingPre-release pipeline design and the Day 30 GuaranteeWomen's leadership, burnout, and authentic leadership after adversity About Our GuestTammy Scudder is the founder of Indiana Reentry Corporation, creator of the POWER Framework (Purpose, Overcome, Wellness, Empowerment, Resilience), and architect of Workforce Navigator™, an EEOC-aligned fair-chance hiring tech platform. She's a 2026 CXO 2.0 Business Leadership Excellence Award nominee with 30+ years of corporate finance experience who transformed her lived experience with incarceration into a scalable ecosystem serving justice-impacted women. Connect with Tammy ScudderIndiana Reentry Corporation: https://indianareentry.org/Workforce Navigator Jobs: workforcenavigatorjobs.comDrop The Red Cape™: droptheredcape.comLinkedIn: https://www.linkedin.com/in/tammyscudderEmail: tammy@indianareentry.org / coach@inpowerher.biz Resources MentionedIndiana Reentry Corporation https://indianareentry.org/ Workforce Navigator Jobs workforcenavigatorjobs.com Drop The Red Cape™ droptheredcape.com Follow the Host, Rachel Bernier-GreenLinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo Listen on Your Favorite PlatformSpotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

    48 min

  7. 17 Apr

    Why The Healthcare System Is Failing Mothers Today, With Lindsey Farrar

    What do you do when the magazine industry doesn't represent you, the advertising model excludes you, and the healthcare system fails you during a vulnerable time? If you're Lindsey Farrar, you create your own solutions. In this episode of The Purpose Profit Shift, Rachel talks with Lindsey, founder of CRWNMAG, a family-owned publication celebrating Black women, and Borne, a platform reimagining birth care for Black families. Lindsey shares her journey of building institutions when existing systems don’t serve the community, emphasizing the importance of staying lean and saying 'no.' She also reflects on her own traumatic birth experience, which inspired the creation of Borne, and discusses why restoring birth rights is crucial for generational healing. This episode is a masterclass in building institutions and allowing your purpose to shape your life's work. KEY TAKEAWAYS: Why building your own institution beats fighting for a seat at someone else's table.The "Voltron Model" for staying lean and scaling a self-funded business.How to position premium and say no to deals that undervalue your work.The personal birth experience that led from media to maternal health.Why healing before building creates more durable ventures.Borne's hospital guide and the future of family-centered birth care. CHAPTERS: 00:00 Here for Legacy Work04:47 The Rooftop That Started It All16:04 Guerrilla Launch at Afropunk20:29 Building Institutions, Not Begging for Seats32:28 The Voltron Model: Staying Lean and Scaling Smart41:30 From Crown to Borne: A Maternal Health Mission55:08 Building What Should Already Exist ABOUT LINDSEY: Lindsey Farrar is the founder of CRWNMAG, a decade-old, family-owned publication celebrating Black women in premium print, and Borne, a new platform setting a new standard for family-centered birth care. She has secured partnerships with Netflix, Pinterest, and Rivian, was a $505,000 Interledger Foundation grant recipient, and has been featured in MoMA's Magazine Podcast, Well+Good, HuffPost, and Dazed. Lindsey is a mother of four, a trained doula, and a USC graduate. She and her husband Nkrumah run their businesses and homeschool their children from their homestead. FOLLOW LINDSEY: http://www.instagram.com/crwnmaghttp://www.facebook.com/crwnmaghttp://www.twitter.com/crwnmaghttp://www.pinterest.com/crwnmag LINDSEY IN THE NEWS: MOMA: https://www.moma.org/magazine/articles/852Ad Age: https://adage.com/article/advertising/watch-ad-age-town-hall-investing-minority-owned-businesses/2316396AdWeek: https://www.adweek.com/social-marketing/pinterest-kicks-off-you-just-might-surprise-yourself-brand-campaign/Essence: https://www.essence.com/essence-50-founders/Forbes: https://www.forbes.com/sites/janeclairehervey/2018/02/20/15-women-run-indie-magazines-to-read-when-your-newsfeeds-in-flames/2/#2ed4dc2461b3 RESOURCES MENTIONED: CRWNMAG: crwnmag.comBorne: borne.careBook: Mothering the Mother by Shafiya MonroeMama Glow (Latham Thomas)Black Wellness and Prosperity CenterBorne Hospital Guide for Black Families: borne.care/p/birth-education-know-your-rights Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    57 min

  8. 9 Apr

    Why Doing Everything Yourself Is Keeping Your Business Small with April Hiatt

    After nearly a decade as a website designer and sales funnel strategist, April Hiatt realized that being highly skilled at a job didn't mean she was actually passionate about it. Facing the loneliness of an empty nest and solo entrepreneurship, she pivoted to build a movement: Wise Woman Masterminds. In this episode, April and Rachel discuss the power of peer-to-peer masterminds, the importance of strategic networking, and how to scale a business by finally letting go of the reins. April shares her framework for running effective "hot seats," the massive ROI of hiring help and creating video SOPs, and why women entrepreneurs need to step into their leadership and stop doing it all alone. KEY TOPICS: Transitioning from a solitary service provider to a community builderThe difference between group coaching and peer-to-peer mastermindsOvercoming the loneliness and imposter syndrome of entrepreneurshipHow to facilitate impactful "hot seats" for business breakthroughsDelegating tasks and creating Standard Operating Procedures (SOPs) by recording workflowsThe abundance mindset of strategic networking and connection CHAPTERS: 00:00:02 - Building a Movement: Wise Woman Masterminds00:02:28 - April's origin story of building her first site for a mental health clinic because she knew what mothers were looking for.00:05:22 - The Cancun Epiphany00:08:46 - The Mastermind Blueprint00:13:14 - Celebrating wins, member-led trainings, and rotating hot seats00:25:47 - The Hot Seat that Built a YouTube Empire00:29:16 - Strategic Introductions00:33:25 - Scaling Up and Letting Go00:40:43 - Why women need to own their expertise and allow others to follow them00:45:47 - The Wise Woman Conferences ABOUT APRIL: April Hiatt is the founder of WISE WOMEN Masterminds®, a nationally recognized mastermind organization and powerful community for women entrepreneurs who are building profitable, purpose-driven businesses and want to grow alongside other extraordinary women. WISE WOMEN has quickly become known for its depth, connection, and real results. Built on collaboration, generosity, and proven strategy, the community supports women business owners in expanding their income, confidence, and leadership… while staying aligned with who they truly are. April also hosts powerful business mastermind conferences twice a year, creating one of the largest women’s business mastermind experiences of its kind. She believes when women gather with intention, everything changes. RESOURCES MENTIONED: - The WISE WOMEN Spring Conference: Power Circles is happening April 23rd and 24th. This is the largest women's business peer-to-peer mastermind conference of it's kind! https://wisewomenconference.com - WISE WOMEN offers both in-person and online Power Circle mastermind groups for women who are ready to grow faster with the power of other women beside them. Mastermind groups open now: https://wiseewomenmasterminds.com FOLLOW APRIL: IG: https://www.instagram.com/wisewomenmasterminds/FB (professional): https://www.facebook.com/april.d.hiattJoin the WISE WOMEN Masterminds FB group: https://www.facebook.com/groups/wisewomenmastermindLI: https://www.linkedin.com/in/april-hiatt/ Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    49 min
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About

Welcome to The Purpose Profit Shift, the podcast that’s reshaping how we think about business success. Hosted by Rachel E. Bernier-Green, MST - social entrepreneur, speaker, and founder of EJ Consortium - this show explores what happens when purpose and profit move together. In each episode, Rachel sits down with visionary founders, bold investors, and community change-makers who are building thriving businesses rooted in equity and impact. They share real stories, hard-won lessons, and the strategies behind building operations that uplift communities, close wealth gaps, and grow without losing sight of values. If you're ready to scale responsibly, lead with intention, and transform the way business is done, this is your place. Subscribe now and join the movement toward a more just, sustainable, and profitable future.

Information

  • Creator
    EJC
  • Years Active
    2025 - 2026
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 EJC
  • Show Website
    The Purpose Profit Shift