The Compete Network

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Canal • 6 programas

Profesiones

Profesiones

13/12/2022
Economía y empresa

Economía y empresa

Cada semana
Profesiones

Profesiones

Cada mes
Marketing

Marketing

16/11/2023
Marketing

Marketing

Cada mes
Marketing

Marketing

Cada dos semanas

TRÁILER DE LA TEMPORADA 1

Introducing Back Office to Boardroom

Welcome to Back Office to Boardroom. Host Clara Smyth, Sr. Product Marketing Manager at Slack, is joined by the best competitive professionals in the business to share how they got from where they were, to where they are today. We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete career. This show is brought to you by the Compete Network.

Tráiler de la T1

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1 min
13/06/2024

The Best Product Showcase

In this episode, Tamara, Andy and Jason compete to present the best product showcase. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:06:52) Shopify Editions (00:19:00) HubSpot Spotlight (00:31:12) Canva Create (00:43:31) And the winner is...

13/06/2024

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48 min
30/05/2024

The Best Category Creating Product

In this episode, Tamara, Andy and Jason compete to present the best product launch video. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:07:21) Launch #1: Netflix (00:17:27) Launch #2: Intercom (00:30:54) Launch #3: 5-Hour Energy (00:42:44) And the winner is...

30/05/2024

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48 min
02/05/2024

The Best Creator Product Launch

In this episode, Tamara, Andy and Jason compete to present the best launch from the best influencer/creators found on LinkedIn. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:04:29) Launch #1: Justin Welsh's Creator MBA (00:14:22) Launch #2: Steph Smith's Internet Pipes (00:25:08) Launch #3: Jay Clouse's Creator HQ (00:38:36) And the winner is...

02/05/2024

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41 min
22/08/2024

CEOs Beefing on LinkedIn & How to Build a Successful Win-Loss Program

Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program. TIMESTAMPS: (00:00:20) Chillin' and what? (00:01:51) What's Brewing: CEOs BEEFING on LinkedIn (00:17:51) Cup of Wisdom with Trevor Evans (00:18:25) Best in-class Win-Loss Analysis and Competitive Intelligence (00:20:06) How do Win-Loss Analysis and Competitive Intelligence work together? (00:22:41) Small wins sales can leverage (00:25:08) Using Win-Loss Analysis insights (00:29:24) How Qualtrics increased win rates by 20% (00:33:04) The first thing you should do with Win-Loss insights (00:36:12) Tips and tricks from Trevor CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

22/08/2024

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38 min
08/08/2024

When Nike Won the Olympics & Four Ways to Knock Competitors Out of the Deal Early w/ Nick Cegelski

It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal. TIMESTAMPS: (00:00:00) Welcome to the show! (00:02:55) What's Brewing: Nike vs. Adidas at the 2012 London Olympics (00:16:00) Cup of Wisdom with Nick Cegelski (00:18:04) Your sales deal is won or lost in discovery (00:27:44) Why you NEED a quick dismiss for your top competitor (00:36:20) Badmouthing your competitors in sales deals is BAD (00:43:12) Influence your buyer's purchase criteria through competitive discovery CREDITS: Guests: Nick Cegelski Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

08/08/2024

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52 min
31/07/2024

Welcome to Coffee & Compete!

It's a rebrand, it's amazing, we are so excited. Say 👋 to the Competitive Enablement Show and welcome to Coffee & Compete. Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Subscribe to The Compete Network for 100+ hours of compete content: https://thecompetenetwork.com/ CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

31/07/2024

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1 min
12/01/2023

#6 - Q&A with Jordan Zeldin

Host Jody Geiger is joined by Jordana Zeldin, Co-Founder at the Practice Lab to answer listener-submitted questions about everything sales coaching and sales enablement. Jordana and Jody go deep on the importance of remembering to breathe, why our internal perception of a situation often doesn't match the external reality, ethical selling, and how to nail sales training past onboarding. Key Moments (02:07) Taking a deep breath in moments of anxiety (05:37) The mismatch between internal perception and external reality (12:33) Remaining authentic selling potentially problematic products/services (17:16) Training sales like training athletes (20:59) Continual training past onboarding Host: Jody Geiger Production: Grayson Ottenbreit Check out past episodes and more great compete content like Winning as Women only on the Compete Network, powered by Klue. About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

12/01/2023

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31 min
11/04/2023

Shifting from Flywheel to Enterprise: How Atlassian's Sales-focused Win-Loss is Helping Ensure Success in New Markets

In this episode of Blindspots, Mike Dupuy, Product Marketing Manager at Atlassian, talks about how Atlassian uses win-loss to successfully move into the enterprise space by enabling sellers to meet enterprise buyers where they are to provide more comprehensive and integrated solutions. Mike also chats about a key building block for a successful win-loss program, how Atlassian's win-loss program began with sales in mind but has found many valuable applications across the organization, and how Atlassian approaches sharing win-loss insights internally.

11/04/2023

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31 min
03/11/2022

Let's Show Them What CI Can Really Do | Jennifer Roberts, ServiceTitan

Competitive intelligence pro, win-loss evangelist, and proud Minnesotan Jennifer Roberts is Clara's guest on today's episode of Back Office to Boardroom. Jennifer has honed her compete skills for major brands like Expedia, Thomson Reuters and now ServiceTitan. Through win-loss interviews and working in concert with her key stakeholders, Jennifer has learned a ton about how to build and run a successful compete program. And today, she shares a few of the tricks she has up her sleeve. This podcast is brought to you by the Compete Network. The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement community. Key moments: (00:23) Meet Jennifer Roberts (01:36) Jennifer's compete journey (03:49) The cost of not connecting with your stakeholders (05:26) How to build credibility (09:10) Building a culture of compete within an organization (12:17) The importance of win-loss for building credibility (14:08) What Jennifer would have done differently if she had a do-over (15:42) Nailing differentiation as a compete pro (18:50) Something surprising about Jennifer (19:50) Where CI will be as a profession in 10 years Check out past episodes of Back Office to Boardroom here.

03/11/2022

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23 min

The Compete Network is the home of the best shows, events, and resources on competing. Created in partnership with the top product marketing, competitive intelligence, and go-to-market voices in the business. Powered by Klue.