What would you do if a three-month trip suddenly turned into a year-long ordeal, stranded in another country, without income, and heartbroken? That's what happened to Dina Muñoz—La China Muñoz—when she traveled to the United States to get certified in Functional Training and the pandemic closed the airports. Instead of giving up, she grabbed her phone and a tripod and started uploading workout routines to YouTube. That spark took her from fitness athlete to building DASH ONE, now her main activewear brand. 🔥🔥 Welcome to the Circle of Power Podcast! 🎙️ In this conversation, Dina shares the story of how to build a brand from scratch, with figures, stories, and mistakes that almost no one talks about. ✅ In this episode, you'll discover how she transformed her name into a personal brand associated with fitness, health, and healthy living. ✅ You'll learn how the 2020 pandemic turned into her best financial year ever with online training programs, starting with a simple PDF and videos. ✅ You'll hear the story of the Americans who contacted her with a business proposal and how her skeptical mindset almost made her decline. ✅ You'll discover real figures: an $11.99 course, thousands of clients, and a year living in the USA solely through her training programs. ✅ You'll learn how DASH ONE (DM1) was born, why she chose that name inspired by brands like Lululemon, and why she opted for a 100% online business, without a physical location. ✅ You'll learn why she's against exploitative businesses and why her biggest challenge in Ecuador is teaching people how to buy through a website instead of WhatsApp. ✅ You'll discover the differentiators of her seamless clothing: leggings that don't show through, a B-cut, a push-up effect, and a waistband that compresses the waist. ✅ You'll learn about her learning curve with suppliers: from sourcing clothes from Colombia to finding the right Ecuadorian factory. ✅ You'll learn about the crisis that almost sank her: more than 200 orders returned due to poor tailoring, and how she handled it flawlessly, one by one, without losing her community. ✅ You'll learn the real difference between micro and macro influencers, why she decided not to sell to men, and why she prefers a small team of four. This episode is a masterclass in mindset, resilience, and digital strategy: adversity—a pandemic, a broken heart, a failed production—can be the best fuel when you decide to face it head-on and move forward step by step. 👉 If this helped you, SUBSCRIBE to the Círculo de Poder Podcast, turn on notifications 🔔, and share this episode with anyone who needs a push to launch their business. 💬 Tell us in the comments: if you had to start your brand from scratch today, what product or service would you choose to sell and why? We're reading your comments below 👇 #CírculoDePoderPodcast #DinaMuñoz #DashOne 💡 Produced by La Jungla | Digital Production Company 📲 La Jungla's Social Media: Instagram: @lajunglaaaaa__ TikTok: @lajunglaaaaa YouTube: La Junglaaaaa 🎧 Listen to Círculo de Poder on: YouTube | Spotify | Apple Podcasts 📲 Círculo de Poder Social Media: Instagram: @circulodepoderpodcast TikTok: @circulodepoder_po YouTube: Círculo de Poder Podcast
