Marketing Brew Weekly

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  1. Why Brands Are Using Music Videos as Marketing

    HACE 2 DÍAS

    Why Brands Are Using Music Videos as Marketing

    Welcome to Marketing Brew Weekly! This week, we’re looking at the way marketers are making music videos for their brands. That’s right, many brands are using their own in-house entertainment studios to tap into nostalgia ot Gen Z trends, and give people a little song and dance to get them interested in their products. From using humor to choreographed routines to heartfelt covers of songs, these are the tactics brands are employing to tap into a variety of generations through the power of song.  00:00: Intro  01:15: Marketers making music videos 03:24: Recent videos with Katseye, Megan The Stallion, and Nickleback  05:50: How Gap is leading the charge  09:00: Hollister and Gigi Perez  10:00: Brands having control of the ads  13:05: Who is the music video approach targeting 15:11: Where are these ads posted 16:20: Is Gen Z cool with this strategy  19:34: Risks with this move    This episode is brought to you by Paramount Ads Manager. For more information, visit: http://www.paramountadsmanager.com/ Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!) Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min

  2. 1 ABR

    The Brands Braving It All for April Fools

    Welcome to Marketing Brew Weekly! This week, we’re talking April Fools – no, really, we are! We take a look back at the beginning of brands pulling a switcheroo on consumers, and give our take on those brave enough to be the butt of the joke in 2026. Plus, why this brand holiday can actually work in favor of smaller brands entering the convo, but backfire on those that do it too well – or too wrong.  00:00: Intro  00:30: We’re nominated for a Webby award! 01:08: April Fools pitches for 2026 04:08: Why do brands get involved with this holiday  09:30: How can brands stand out  11:27: A day for surprise collabs and smaller brands 15:00: Risks of a bad prank  19:30: Other brand holidays Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!) Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min
  3. What The “Staples Baddie” Teaches Us About Corporate Creators

    25 MAR

    What The “Staples Baddie” Teaches Us About Corporate Creators

    Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to  greater in-store foot traffic, and what makes the content authentic.  00:00: Intro  02:42: Who is Staples Baddie 04:00: Brands not on board with employee ambassadors  04:52: Why this works for Staples 08:39: An increase in foot traffic for stores 09:52: People want IRL experiences 11:42: Other brands using this trend 14:00: Proof of reality social trend  15:00: Why brands won’t try this 21:20: Employees have to be happy at their job for it to work    This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Read more from the Staples Baddie: https://www.marketingbrew.com/stories/2026/03/16/staples-baddie-interview-marketing-lessons Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 min
  4. What Marketers Are Talking About After SXSW 2026

    18 MAR

    What Marketers Are Talking About After SXSW 2026

    Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next.  00:00: Intro  00:35: Overall themes of SXSW this year 03:00: Convergence at the conference  04:30: Bringing creators into legacy spaces  10:45: Activations geared towards creators 14:54: The state of experiential at SXSW 2026 16:22: AI conversations at the festival  20:47: Agentic AI in shopping and consumer world 24:39: NBCU AI agent product   This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  5. Brands Bite Into Burger Marketing

    11 MAR

    Brands Bite Into Burger Marketing

    Welcome to Marketing Brew Weekly! This week, we’re discussing the burger drama and the way each brand is responding to the McDonalds CEO taking a “big” bite from their new Big Arch burger. Burger King, Jack in the Box and even Freddy’s jumped in by handing execs their own products to show off just how big their bites can be. But are consumers on board – and hungry for burgers?  00:00: Intro  01:56: Reacting to the McDonald’s CEO video 03:55: The burger drama is getting weird 06:27: Backlash to the video 09:48: What are the pros and cons and other examples  11:24: Sassy social media 15:00: Campaigns aligning with brand identity 16:09: How will McDonald’s react 17:24: Why this happening on social matters  19:32: Not all CEOs are made for social    This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  6. Are We Maxxed Out on Protein Marketing?

    4 MAR

    Are We Maxxed Out on Protein Marketing?

    Welcome to Marketing Brew Weekly! This week, we’re discussing protein maxxing, the health trend you’re seeing everywhere: from Super Bowl commercials to sparkling protein water and even protein Doritos (?!), if it feels like every brand is adding protein to their offerings, it’s because they are. We break down how this is directly connected to GLP-1s, if it’s actually benefitting brands, and if we can expect to see the same from Big Fiber.  00:00: Intro  00:42: Is protein everywhere these days? 02:38: Products that magically now have protein 07:05: Why are we hearing about protein all the time now 13:00: The connection to GLP 1’s 17:30: Is it oversaturated now? 21:10: Is fiber the next hot ingredient   This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min

  7. 25 FEB

    Can "Legendary February” Lift Peacock to Premier Status?

    Welcome to Marketing Brew Weekly! This week, we’re breaking down the “Legendary February” that Peacock is touting–but wondering if it will lead to a Measly March once the Olympics are done? We’re discussing the winning strategies the steamer has used for the Olympics, Super Bowl and even Traitors, and offer suggestions on how they can keep subscribers from churning.  00:00: Intro  01:20: Our favorite Olympic events  02:30: The Olympics moment on Peacock 08:30: Using the Peacock app  11:40: Peacock owning sports and the ads that come with it 18:20: The Traitors crossover 22:00: How can Peacock build off this momentum   Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min

  8. 18 FEB

    Do Audiences Love a ‘Showmance’ as Marketing?

    Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals?  00:00: Intro  01:36: Wuthering Heights hype  06:15: Why try a showmance or fauxmance as marketing 10:46: Reality dating shows and influencer brand deals  15:50: Short form dating shows  19:31: Risks and rewards of using showmance as marketing  Join us in NYC next week for The Science of AI, breaking down what’s actually working in AI for marketers – last few tickets available here: https://www.marketingbrew.com/events/the-art-and-science-of-ai-in-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 min
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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