Phat Muscle Project

Phat Muscle Project

The PHAT Muscle Project Podcast encompasses every single one of us who is trying to create our own “best” version of ourselves in regards to physique enhancement. After 15 years in the trenches coaching and training people we realize that 99% of people who train in the gym are not genetically elite, and they are constantly striving to overcome odds to get to the next level. The PHAT Muscle Project Podcast is a movement that salutes that 35 year old mom working to lose 30 lbs, or that skinny kid who has trouble putting on muscle, and yes even body builders who step on stage or elite athletes. We are ALL our own project to become our best, that’s what being part of the PHAT Muscle Project signifies. Our goal is to educate and help as many people as possible through this podcast. We always remember “if you help someone, you help everyone”.

  1. 19/11/2025

    Building a Multi-Million Dollar Brand w/ Renee Schneider

    Discover the inspiring story of Renee Schneider, a visionary entrepreneur and coach who has built not only a multi-million-dollar marketing agency, but also a rapidly growing coaching brand from the ground up. In this episode, Renee opens up about the risks she took, the failures that shaped her, and the big wins that changed everything. She shares how she built her agency and how the same principles – clarity, consistency, and belief in yourself apply when growing a coaching business. You’ll hear firsthand how Renee uses her marketing expertise to mentor others to build their brands, how she developed her coaching program from scratch, and what every coach should start doing right now to stand out in a crowded industry. Get ready to be motivated, challenged, and inspired by her remarkable journey of perseverance, resilience, and innovation. Whether you’re an aspiring entrepreneur, a seasoned business owner, or a coach building your own platform, Renee’s insights will spark new ideas to help you grow your brand, and your impact. Listen now to learn how Renee Schneider built her multi-million-dollar empire and how you can apply her strategies to elevate your own business or coaching career today. Welcome back Renee! Who is TRIO Agency? How our marketing business TRIO started The power of the right mentor. Risks that we took & why we did the scary shit Tuning out the noise. Failures/Lessons we learned Big wins that changed the trajectory of the business/life Building a coaching business Believing in yourself Setting up your brand (Brand DNA) & the $$ value in that  Logo/identity. Rebranding?  Website and social media, how to get started Winning mindset/resilience Social media and being successful (the TRUTH) Organic versus paid marketing What’s trending? What should every coach start doing NOW? Ai? Closing thoughts Links: PHAT Muscle Supps – www.phatmuscleproject.com  John:IG: @teamgormanEmail: john@team-gorman.net Lisa:IG: @nutritioncoachingandlife Email: lisa@nutritioncoachingandlife.comWebsite: www.nutritioncoachingandlife.com Renee Schneider:IG: @renee_fitphysiqueEmail: renee@TRIOcoaching.fitWebsite: www.TRIOcoaching.fit

    1 h y 4 min
  2. 15/10/2025

    The Evolution of Dr. Jim Stoppani

    Get ready to hear about Dr. Jim Stoppani’s journey from researcher to writing for bodybuilding magazines and starting his own supplement line! Who is Dr. Jim Stoppani? Where was the industry in late 1990’s and early 2000’s for you.  Where did you start to make your mark and start to become known as an expert in the industry? Message boards, bodybuilding.com and magazines- what were the most crucial to your career and what did you love about it, and dislike about it? The shift of attention from these places to social media- how did you make the shift?  Were you late to the industry or on time? Starting your own line Jym Supplements- what year did this start, and what was the driving force behind it? How did year 1 go?  What are the biggest mistakes you learned from? When did the supp line hit that next level and start to grow really well? What was the driving force of that? Q&A What are the number 1 things people need to know about supplements and nutrition facts that you see people miss? Where do you see the supp industry headed in the next 10 years?  More functional and health based stuff being added? 25g creatine a day thoughts for cognitive function. Natural test boosters good or meh? What are you excited about either as a supp, ingredient, etc? What keeps you up at night? If you could go back and tell Jim in the year 2000 anything you wanted what would it be? Closing thoughts Links: PHAT Muscle Supps- www.phatmuscleproject.com  John: IG: @teamgormanEmail: john@team-gorman.net Lisa: IG: @nutritioncoachingandlife Email: lisa@nutritioncoachingandlife.comWebsite: www.nutritioncoachingandlife.com Info Jim: JYM Supplement Science (@jymsupps) • Instagram photos and videosJim Stoppani, PhD (@jimstoppani) • Instagram photos and videosReal science. Real products. Unreal results. | JymUnlock your fitness potential with Dr. Jim Stoppani’s personalized training, nutrition, and supplementation programs. Join now for $1 and transform your life with expert guidance.

    1 h y 9 min

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The PHAT Muscle Project Podcast encompasses every single one of us who is trying to create our own “best” version of ourselves in regards to physique enhancement. After 15 years in the trenches coaching and training people we realize that 99% of people who train in the gym are not genetically elite, and they are constantly striving to overcome odds to get to the next level. The PHAT Muscle Project Podcast is a movement that salutes that 35 year old mom working to lose 30 lbs, or that skinny kid who has trouble putting on muscle, and yes even body builders who step on stage or elite athletes. We are ALL our own project to become our best, that’s what being part of the PHAT Muscle Project signifies. Our goal is to educate and help as many people as possible through this podcast. We always remember “if you help someone, you help everyone”.