SEO in 2026

Majestic.com
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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” NITIN MANCHANDA Founder & Chief SEO Consultant, Botpresso “This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.” SIMON COX Technical SEO Consultant, Cox and Co. Creative “This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!” PAM AUNGST CRONIN President and Founder, Pam Ann Marketing and Stealth Search and Analytics “2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.” RAMONA JOITA SEO Consultant and Founder “David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.” SUKHJINDER SINGH Freelance SEO Consultant

  1. Integrate your approach to search behaviour – with Mathilde Høj

    HACE 13 H

    Integrate your approach to search behaviour – with Mathilde Høj

    Mathilde Høj adds her voice to the call to diversification, highlighting that search and search behaviour have entirely changed. Mathilde says: “Search is no longer a channel, it's a behaviour. You need to adapt your entire marketing strategy to it, and have a more integrated approach.” What do you mean when you say that search is a behaviour? “It means that we see a lot of different things coming into play in how users are interacting with platforms. Usually, when users want to find something, they will go to Google and search, then go to a web page, and then maybe convert or go to a physical store. Now, though, they are doing much more than that. They are searching across multiple platforms and visiting multiple sites before making a decision on whether or not to buy. There are two factors coming into play here, and affecting the way users are behaving. First of all, we have generative AI and machine learning changing the way traditional engines work. We have AI overviews and AI Mode, but also this behaviour is taking place in new environments, and the platforms in those environments are adapting to it as well. For example, TikTok is doing a lot to make themselves more like a search engine, which means that users are turning to platforms like TikTok, Instagram, or Reddit to search for stuff.”

    16 min
  2. Diversify to survive – with Ivana Flynn

    HACE 1 DÍA

    Diversify to survive – with Ivana Flynn

    Ivana Flynn shares that in her opinion, your business may be in danger if you don’t diversify your SEO efforts. Ivana says: “First of all, don't give up: survive. Google is going crazy with all the updates. Diversify. You cannot rely on just one source of traffic. Google’s market share is shrinking, and there are new sources of traffic that we need to look into, including Reddit, which I will be talking about today. Sometimes, in SEO, it feels a little bit hopeless. There is an update, you survived, there's an update, and you're down, and then there's another update. You start thinking, ‘What now?’ It is a little bit tiring, but that's SEO for you. SEO keeps changing the rules and updating their updates. You just need to keep learning. Don't give up, keep learning, and stand tall.”

    16 min
  3. Focus on the things that are hurting your brand - with David Iwanow

    HACE 2 DÍAS

    Focus on the things that are hurting your brand - with David Iwanow

    David Iwanow shares how to focus on the things that are hurting your brand. Discussion points include: What is typically hurting brand and revenue now? What is genAI? How do you track genAI success? How do you obtain genAI guidance? What tools do you use an why? How do you incorporate this into an overarching content strategy? What industries does this impact the most? How will this continue to evolve?

    16 min
  4. Expand your horizons beyond Google – with Sean Barber

    HACE 3 DÍAS

    Expand your horizons beyond Google – with Sean Barber

    Leading on from Ed Ziubrzynski’s tip, Sean Barber muses over what platforms you should consider optimizing for in 2026. Sean says: “Think beyond Google. The search landscape has gone way further than Google now.” What do you define as being beyond Google? “It's two-fold. First, there’s the fact that users aren't just starting their search journey on Google. They're starting it on all different platforms and places. Also, it’s not just at the start of their journey; they're bouncing around. They're going to Google, then they may go to Reddit, Amazon, or large language models. On the other side, AI models are coming into play a lot more now. They're also using different sources to gather the information they need about a certain query or brand.”

    16 min
  5. Step outside the comfort zone of traditional platforms – with Ed Ziubrzynski

    HACE 4 DÍAS

    Step outside the comfort zone of traditional platforms – with Ed Ziubrzynski

    What is SEO nowadays? According to Ed Ziubrzynski, it’s a lot more than just Google. Ed says: “SEO needs to be everything, everywhere, all at once – and at all times.” Does that mean everything in marketing, everything in business, or everything in the world? “Definitely everything in marketing. Gone are the days when SEO was solely split into on-site (your content work, blogs, landing pages, commercial pages, etc.) and then just having off-site reserved for digital PR and typical link building strategies. We've very much gone beyond the idea of those being the most important things in SEO. Now you need to go where your users are. This also ties into the idea of passive marketing and getting in front of your audience at all times, even when they're not necessarily looking for your products or services. With apps like TikTok, short-form video content has over a billion users a month, and YouTube has over 122 million users every day on its platform. Making sure that you cover every medium imaginable with your content is almost a necessity with how the world has changed, and how internet behaviour and consumer behaviour have pivoted with it. We've got more information available at our fingertips than ever before, but the way that we digest and use content is changing rapidly. Even simple things, such as looking for a recipe. Previously, you'd read a 2,000-3,000-word blog article all about the history of that recipe before you got the information that you wanted and needed, like ingredients and cooking time. Now, it's readily available in AI overviews, and that information needs to be lifted from somewhere. As another example, for tutorials on how to change a tyre, users are heading straight to YouTube or TikTok to get that answer within the smallest timescale possible. They’re looking for a 45-second video telling you exactly how to do it and what tools you need, as opposed to landing on a website and reading a 3,000-word article that would take a lot more time and involvement from the user.”

    17 min
  6. Focus on the strategies that scale – with Montserrat Cano

    15 MAY

    Focus on the strategies that scale – with Montserrat Cano

    For Montserrat Cano, the key elements to include in your 2026 strategy are the parts that scale. Montserrat says: “In 2026, SEOs should stay grounded and focus on those strategies that scale across global markets, instead of chasing every single AI-related shiny object.” What are the strategies that scale across global markets? “The strategies I'm referring to are those strategies that reflect your business values, your business objectives, and everything that you've been trying to do. I would use AI as a helper, as something that will actually help achieve those business objectives in your target market and with your target audiences. It is really important at this moment in time because, from what I can see, artificial intelligence is actually evolving at a pace faster than most individuals and companies can adapt to. I understand that the hype is so big and the temptation is very strong to jump on to every single AI strategy that comes out and gets published, and use every single AI tool, but all of this can only be useful if you think about what you actually need to do, and why you need to use those strategies, tactics, AI tools, etc. When it comes to global businesses, the adoption of AI is quite different across global markets. According to McKinsey, in Europe, the UK is leading the way with AI adoption. It's used in many different areas, including marketing, sales, and the public sector. Whereas in other markets, such as Denmark and Belgium, AI is mostly being used in automation. It's important to bear this in mind because your target users may not even be using Perplexity, or they are using Perplexity, AI Mode or AI overviews for different reasons. They may just be validating their answers, but what are they validating their answers with? Research what your users are actually doing, and what their preferences are. There are sociological and regulatory environments that might determine what platforms they are using and how they are using them. For example, do they prefer Mistral’s Le Chat to ChatGPT? Why might that be?”

    14 min
  7. Maintain traffic through local SEO – with Cathryn Stormont

    14 MAY

    Maintain traffic through local SEO – with Cathryn Stormont

    Cathryn Stormont shares that good local SEO can still provide a lot of traffic. Cathryn says: “Focus on local SEO. With AI overviews and AI Mode dominating the SERPs, it's really important to focus on local SEO to try and maintain a certain level of traffic volume.” Is this more relevant for certain types of businesses? “There are businesses where their content is very much informational, like solicitors or accountants, where their blog content is being picked up by AI overviews dominating that space, which means their traffic volumes are starting to decrease. We're seeing that in lots of different sectors. However, they have a local edge. They have a local office, and it's those local searches where people are looking for ‘solicitors in Brighton’, where the AI overviews are not being shown as much. It’s typically around 40% for those versus about 90% for informational-led content. There's an opportunity to try and maximise that element, your local SEO, to try and get more traffic and keep that traffic up as much as you can.”

    14 min
  8. Focus your AEO strategy on showing up in Dark AI conversations - Tom Rudnai

    13 MAY

    Focus your AEO strategy on showing up in Dark AI conversations - Tom Rudnai

    Tom Rudnai says that instead of chasing citations, focus your AEO strategy on showing up in Dark AI conversations where problems are framed. Talking points include: What are Dark AI conversations? How do AI responses change at different stages of the buyer journey? Why are citations is a bad north star metric? How should SEOs measure AI performance? What analytics to use? What content performs best in AI? How do you research what content to write? - Key trends: intent-matching, convergence - What is "Dark AI"? - How to measure AI performance and why citations is a bad north star metric

    16 min
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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” NITIN MANCHANDA Founder & Chief SEO Consultant, Botpresso “This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.” SIMON COX Technical SEO Consultant, Cox and Co. Creative “This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!” PAM AUNGST CRONIN President and Founder, Pam Ann Marketing and Stealth Search and Analytics “2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.” RAMONA JOITA SEO Consultant and Founder “David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.” SUKHJINDER SINGH Freelance SEO Consultant

Información

  • Creador
    Majestic.com
  • Años de actividad
    2021 - 2026
  • Episodios
    500
  • Clasificación
    Apto
  • Copyright
    © Copyright 2026 Majestic.com
  • Mostrar sitio web
    SEO in 2026

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