The Claw

Eric Holtzclaw
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Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.

  1. 02/07/2025

    Fintech Without Friction: Speeding Up Success with Product Ops

    In this episode of The Claw, Eric Holtzclaw sits down with Poonam Nath, Executive Leader of Product Operations at Fiserv, to explore how product operations drive customer success, accelerate revenue, and reduce friction in a complex fintech landscape. Poonam shares her journey from finance to product strategy, explains the importance of cross-functional collaboration, and unpacks why bundled pricing, onboarding speed, and client experience are key differentiators in today's payments market. If you're navigating product development, go-to-market strategy, or global fintech expansion, this conversation delivers clear insights from a leader who's done it all. To connect with Poonam, click here: https://www.linkedin.com/in/poonam-nath-l/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    29 min

  2. 25/06/2025

    What's Your Business Worth? How interVal Is Changing the Game

    Eric Holtzclaw talks with Karen Chalmers, VP of Marketing & Partnerships at interVal, about the surprising truth behind small business valuation, the $84 trillion wealth transfer, and how interVal is helping advisors and business owners take control of their futures. Learn how AI and storytelling intersect in the financial space—and why you need to know what your business is really worth. To connect with Karen, click here: https://www.linkedin.com/in/kareneachalmers/?trk=author-info__article-link To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    29 min

  3. 18/06/2025

    Investing in Innovation: How VentureSouth Helps Angel Investors Fuel Southern Startups

    In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, sits down with Paul Clark—angel investor and co-founder of VentureSouth. Together, they explore how VentureSouth makes startup investing accessible for newcomers and seasoned investors alike, with a special focus on high-growth companies in the Southeastern U.S. Paul shares his journey from medieval history scholar to investment banker to startup backer, and explains how VentureSouth helps everyday investors support local innovation without going it alone. You'll hear insights on the rise of alternative investments, the value of investing in your own backyard, and how platforms like VentureSouth and Vicinity Capital are expanding access to early-stage opportunities. Whether you're startup-curious, investor-curious, or just love a good founder story—this episode dives into the real work (and real reward) behind angel investing in the South. To connect with Paul, click here: https://www.linkedin.com/in/paulclarkprivateequity/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    27 min

  4. 11/06/2025

    From Curiosity to Co-Pilot: How Marketing Leaders Can Make AI Work

    In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation. Aby also shares how Spark Novus is empowering CMOs and marketing teams to implement AI with intention, and how his Marketing AI Pulse community is sparking collaboration across Atlanta and beyond. If you're a marketing leader wondering how to take the next step with AI, this episode offers clarity, direction, and inspiration. To connect with Aby, click here: https://www.linkedin.com/in/abyvarma/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    27 min

  5. 04/06/2025

    Fixing the Follow-Up: CRM Strategy for Complex Sales

    In this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps, the ROI of follow-up automation, and why most companies are leaving money on the table. Jason shares his journey from graphic designer to CRM expert, offers actionable insights for complex sales cycles, and reveals a tool that helps visualize CRM impact in real dollars. If your leads are vanishing into the "Upside Down," this one's for you. To connect with Jason, click here: https://www.linkedin.com/in/jasonleighkramer/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    26 min

  6. 28/05/2025

    The Future of Content Creation Is Smarter (and More On-Brand)

    In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece of content. In this episode, you'll hear about: - The power of defining brand voice and audience before content ever gets created - Why brand guidelines often fail in execution—and how AI can fix that - How SuperCopy uses data to fuel content that resonates - What it takes to scale marketing operations with confidence in the age of AI Whether you're a marketing leader looking to tighten up your brand presence or a tech-savvy exec exploring practical uses of AI, this conversation delivers insights with both wit and wisdom. To connect with William, click here: https://www.linkedin.com/in/william-h-king/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg\

    29 min

  7. 21/05/2025

    Moving Minds: How ActivEd Is Redefining Learning Through Motion

    In this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore how movement is transforming learning. Julian shares the science behind kinesthetic education, the challenges of scaling an edtech startup, and how Active Ed is helping students nationwide learn through motion. From classroom innovation to state-level contracts, this is a powerful conversation about education, entrepreneurship, and the connection between physical activity and cognitive success. To connect with Julian, click here: https://www.linkedin.com/in/julian-reed-1229b332/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    24 min

  8. 12/03/2025

    Employee Motivation 101: The Secrets Behind Effective Incentive Programs with Don Doster

    What really motivates people to take action? Whether it's improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work?In this episode of The Claw, Eric Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind behavior change, employee engagement, and corporate wellness strategies that drive real results. From gamification and point-based rewards to total well-being programs and global expansion, this conversation covers what's working now—and what's coming next.Key Takeaways from This Episode: Why incentives drive engagement—and how Go Pivot applies the same psychology as loyalty programs like Kroger The role of gamification & early wins in making workplace wellness programs successful How corporate wellness has evolved—and why companies must now focus on total well-being (physical, mental, and financial health) The unexpected ways companies use Go Pivot's platform, from emergency communications to safety initiativesWant to know how to design incentives that actually work? Tune in now for expert insights from Go Pivot's Don Doster.To connect with Don, click here: https://www.linkedin.com/in/don-doster-b3a4423/To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    28 min
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Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.

Información

  • Creador
    Eric Holtzclaw
  • Años de actividad
    2017 - 2025
  • Episodios
    100
  • Clasificación
    Apto
  • Copyright
    © Copyright 2020 Liger Partners
  • Mostrar sitio web
    The Claw