The Story Effect

PeopleForward Network
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The Story Effect, hosted by Danielle Krischik, shares raw, vulnerable stories from leaders and experts that inspire hope, spark ideas, and motivate you to embrace your own journey and transform your life.

  1. 3 FEB

    #32 A Peek Inside Business School: How Professor Ed Freeman is impacting the next gen workforce

    Ed Freeman is a brilliant thinker, notable for his award-winning book, Strategic Management: A Stakeholder Approach, first published in 1984 and reissued in 2010 by Cambridge University Press. He has a delightfully different way of preparing business students for the real world, so much so, it might challenge the way you think as a leader. Additional Resources: Connect with Ed: https://www.linkedin.com/in/r-edward-freeman-98b8897/https://redwardfreeman.com/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Linkedin https://www.linkedin.com/in/daniellekrischik nstagram http://instagram.com/storyeffectpodcast Learn about Knight Agency http://knightagency.com/ Connect with People Forward Network: Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Businesses thrive in an AI-driven world by treating stakeholders as human relationships, not automated transactions. Technology should enhance connection, not replace the human-to-human core of business. You cannot cut costs your way to greatness, because lasting success comes from caring about people. The false choice between profit and purpose limits growth, while embracing both unlocks real power. Companies that create value for all stakeholders ultimately create more value for shareholders too.

    1 h y 2 min

  2. 20 ENE

    #31 Leaders Need This Now: Jack Swift, Entrepreneur, challenges the way leaders lead and shares the skills you need now

    Sometimes we resist change because we're comfortable. Other times, it's because of fear. But as Jack Swift says, fear feeds on fear. To be an effective, successful leader today, there are some new ways of thinking and leading to consider. Jack is an entrepreneur, serves on many boards and advises companies and leaders to navigate growth, especially as the world is changing with AI. Additional Resources: Connect with Jack: https://www.linkedin.com/in/jack-c-swift/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Linkedin https://www.linkedin.com/in/daniellekrischik Instagram http://instagram.com/storyeffectpodcast Learn about Knight Agency http://knightagency.com/ Connect With People Forward Network: Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Resilience is defined by our ability to adapt to change. Life is multifaceted, much like a triathlon, requiring constant context switching. Mental toughness is developed through experiences and choices. Fear feeds on fear; confronting it is essential for growth. Being present allows for better decision-making and emotional regulation.

    1 h y 5 min

  3. 6 ENE

    #30 Unlock Your Confidence: Leadership coach Jenna Washneiski reveals how to be more of yourself

    If you're navigating the next level in your career, this episode will help you feel like you're not alone. As a Leadership Coach and consultant, Jenna Washneiski gives incredible advice and insight to become the leader you were meant to be—without losing yourself along the way. The Story Effect: How Storytelling Creates Connection and Drives Performance launched on November 21 — but this book has a story of its own. Buy The Story Effect Now: https://tinyurl.com/2s4c57up Additional Resources: Connect with Jenna on LinkedIn Connect with Danielle on LinkedIn Visit thestoryeffect.com Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Leaders often struggle with confidence, regardless of their experience level. Human nature plays a significant role in leadership challenges. Introspection is crucial for personal and professional growth. Emotional intelligence is essential for effective leadership. Delegation is a key skill that leaders must develop.

    1 h y 3 min

  4. 23/12/2025

    Replay: Any Dumbass Can Do It - A conversation with former 25-year CEO of WD-40, Garry Ridge, about culture, purpose and performance

    We're hitting "replay" and raising a mug of cocoa! ☕️🎄 Each year, our PeopleForward Network team takes a full holiday break to rest, be with our people, and come back recharged for the new year. So this week, instead of a brand-new episode, we're sharing one of our all-time favorite conversations for you to enjoy again. Curl up, press play, and soak in the inspiration while you enjoy your own holiday downtime. Thanks for listening and letting this show be part of your year. We're excited to keep growing with you in the new one. Garry Ridge cracked the code on how to grow business by putting people in the center of the strategy. He led the WD-40 company into extraordinary global success and shares some of his secrets in the book, 'Any Dumbass Can Do It." On this episode, he shares a little more of the story behind the story.   Additional Resources: Connect with Garry: https://thelearningmoment.net/ Connect with Danielle on LinkedIn Visit thestoryeffect.com Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Cultural roots shape our humility and approach to success. Intentional leadership involves bringing your best self to every interaction. Transforming toxic leadership requires awareness and intention. Creating a positive culture at WD-40 was a journey of learning and growth. Values should be enduring and guide decision-making.

    1 h y 1 min

  5. 09/12/2025

    #29 One Year of Stories: A wrap up and reveal solo episode with Danielle

    Danielle's book, The Story Effect, is full of real stories—including stories from some of her podcast guests. As this episode celebrates one year of her show, she reveals who made it into the book and how it all came together. And she included a special message to surprise her husband, Mike. Buy The Story Effect Now on Amazon: https://tinyurl.com/2s4c57up   Additional Resources: Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

    17 min

  6. 25/11/2025

    #28 The Story Behind The Story Effect: Mike Hinn, founder & CEO of Knight Agency, joins Danielle for a conversation 15 years in the making

    In this episode, Danielle and Mike look back on how it all began — the projects that shaped their partnership, the lessons learned along the way, and the moments that made the work worth it. It's a rare behind-the-scenes look at the friendship, business, and belief system that built Knight—and inspired The Story Effect itself.   The Story Effect: How Storytelling Creates Connection and Drives Performance launched on November 21 — but this book has a story of its own. Buy The Story Effect Now: https://tinyurl.com/2s4c57up   Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/   Additional Resources: Connect with Mike on LinkedIn Connect with Danielle on LinkedIn Visit thestoryeffect.com Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Hiring decisions are often influenced by personal connections. Freelancing offers freedom but can lead to burnout. A strong company culture fosters genuine relationships. Vulnerability is essential for creativity and collaboration. Personal stories can significantly impact business success.

    1 h y 4 min

  7. 11/11/2025

    #27 The Executive Consigliere: The best c-suite advisor in the game, Arthur Baker, on leadership presence, authenticity and human connection

    If you've seen The Godfather, Arthur Baker is like Tom Hagen, the Corleone's right hand guy. He has worked with top executives, driven communications strategies and coached c-suite professionals. As the ultimate advisor, Baker knows how to cut through the BS to lead with authenticity and create real human connection. Additional Resources: Conect with Arthur:  https://www.linkedin.com/in/arthur-j-baker/ https://www.youtube.com/@ChefsKissConsigliere/featured https://calendly.com/arthurbakerconsigliere Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Connect with PeopleForward Network: Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Leaders today face unique challenges in a rapidly changing environment. Leadership is a privilege that requires a focus on human connection. Authenticity is crucial in corporate culture to foster genuine relationships. Mentorship plays a significant role in career development and personal growth. Overcoming fear is essential for effective leadership and communication.

    1 h y 9 min

  8. 28/10/2025

    #26 The 5 Pillars of a Fulfilling Life: How to win big, care about people and still have fun with CEO of Service Express, Ron Alvesteffer

    Stop thinking you have to pick one: big business success or happy life. Ron proves you can have both. He's a successful President and CEO of a growing, global company. He's won awards for his caring leadership and great company culture. And he's a real human being who knows how to drive performance while never losing sight of what it's all about.   Additional Resources: Connect with Ron: https://www.linkedin.com/in/ronalvesteffer/ https://serviceexpress.com Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Life is supposed to be fun and should be balanced with work. Intentional breaks are essential for maintaining productivity and creativity. Failure is an integral part of success and should be embraced. Building a high-performing culture requires hiring for fit and servant leadership. Creating a culture of growth empowers employees to achieve their goals.

    1 h y 3 min
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The Story Effect, hosted by Danielle Krischik, shares raw, vulnerable stories from leaders and experts that inspire hope, spark ideas, and motivate you to embrace your own journey and transform your life.

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