✍ The vision statement your team will actually commit to| Jason Caldwell on Winning Friends

Most teams either don’t have a vision statement, or they inherited one from someone higher up. Either way, it rarely creates real ownership.

In this clip, Jason Caldwell explains why a vision statement is not a slogan. It is a powerful commitment device that only works when the whole team has fingerprints on it.

🎧 Catch the full episode on Winning Friends.

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