PracticeCare

Carl White

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MARKETING
UPDATED WEEKLY

PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.

20 HR AGO

David Zetter on Forming a Group Practice

There are benefits to forming a group practice, but doing it successfully takes more than just a few doctors coming together into, well, a group of doctors. My guest today helps clients form group medical practices on a regular basis, and he’ll lay out some of the essentials for us. David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, and coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US. He knows how to stop payor recoupments dead in their tracks, and what is legal and illegal in many payor contracts. In this episode Carl White and David Zetter discuss: What the first steps are in forming and setting up a group practiceWhat the most important things to be aware of are when setting up a group practiceBefore even officially starting, what the keys to success of a future group practice are, for example, choosing your partners, leadership roles, etc.Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with David Zetter https://zetter.com/ https://www.linkedin.com/company/zetter-healthcare/ https://www.facebook.com/zetterhc https://www.instagram.com/zetterhealthcare/ Connect with Carl White Website: http://www.marketvisorygroup.com Email: whitec@marketvisorygroup.com Facebook: https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

45 min
3 MAR

Michelle O'Connor on CEO Attributes A Practice Owner Needs

As a doctor who owns a business, you’re more than a clinician only. You’re also a CEO. The attributes of a CEO are not all the same as those of a clinician. My guest today helps her clients doctor clients develop the essential attributes of a CEO, and she’ll lay them out for us. Michelle O’Connor, a believer in following one’s dreams, has risen from an inner-city community to a life of abundance. With corporate expertise in Strategic Planning and Execution, she helps entrepreneurs achieve their goals. Michelle supports organizations through strategic processes, coaching entrepreneurs to develop action plans for success. She has facilitated Strategic Planning Retreats in Jamaica, Trinidad & Tobago, and the Dominican Republic, and reached hundreds through her Purpose Driven Conference. Her current mission is to help Medical Private Practice Owners create sustainable practices. As a wife and mother, she strives for a brighter future, motivated by the philosophy “Ad Astra Per Aspera.” In this episode Carl White and Michelle O’Connor discuss: What the most important CEO attribute isThe other essential CEO attributesWhat benefits of developing essential CEO attributesThe risks for not, or of resisting themWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Michelle O’Connor LinkedIn - https://www.linkedin.com/in/michelletoconnor/ Facebook - https://www.facebook.com/successbiznessclub Instagram - https://www.instagram.com/successbiznessclub/ Connect with Carl White Website: http://www.marketvisorygroup.com Email: whitec@marketvisorygroup.com Facebook: https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

40 min
24 FEB

Joe Lessard on Offline Marketing Strategies

Believe it or not, marketing strategies other than going online not only exist, but are alive and well. The trick, just like with any other strategy, is to make sure it fits the goal. My guest today helps his private practice clients grow profitably, and we’ll have a good rap session on this one. Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients’ operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that’s why Joe’s commitment to his clients’ needs and his customer service is what he prides himself on. In this episode Carl White and Joe Lessard discuss Some of the more common offline marketing strategies he sees workingExamples of uncommon offline marketing strategies he sees workingHow he recommends that his clients think through their offline marketing strategiesWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Joe Lessard https://www.linkedin.com/in/joelessardpbm/ https://www.instagram.com/thedoctorscpa/ For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it. Connect with Carl White Website: http://www.marketvisorygroup.com Email: whitec@marketvisorygroup.com Facebook: https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

38 min
17 FEB

Drew Powers on The Living Benefits Of Permanent Life Insurance

There are products out there that lots of people both own and hate. Life insurance is one of those products. Whole life insurance, and its variants, have probably the worst reputation among all life insurance choices. My guest today is a financial advisor who seems to have found some good uses for life insurance while you’re still alive. Sound counterintuitive? Then listen to this episode. Drew Powers is the Founder of Powers Financial Group, LLC, a Registered Investment Advisor. He specializes in advanced insurance and investment strategies for doctors. Drew is 100% independent, he doesn’t work with any investment or insurance company, which means he’s able to give unbiased advice that is most beneficial for his clients. Drew started his career in 2001 as a Market Maker on the Chicago Board Options Exchange, where he managed trading portfolios comprising hundreds of equity- and equity-index option listings. In 2008, he transitioned to the role of Financial Advisor and Investment Advisor Representative, where he helped clients develop individual financial strategies. At Powers Financial Group, Drew leverages his stock and options trading expertise with his financial advising experience to help clients increase and protect their wealth. Drew lives in Naperville with his wife and their two children. He is an avid downhill skier, active in youth sports, a proud "Rooster" within the Naperville Jaycees, and is passionate about CrossFit and the Paleo/Primal Lifestyle. In this episode Carl White and Drew Powers discuss: The different types of life insuranceWhat Drew Powers means by “living benefits of life insurance”Some examples of using life insurance while still aliveWant to be a guest on PracticeCare? Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started. Connect with Drew Powers https://powersfg.com/ https://www.linkedin.com/in/powersdrew/ https://www.facebook.com/PowersFG https://twitter.com/Powers_FG https://www.instagram.com/powers_fg/ Connect with Carl White Website: http://www.marketvisorygroup.com Email: whitec@marketvisorygroup.com Facebook: https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

40 min
10 FEB

Vinny Sankaran on AI Voice In RCM

AI has arrived in revenue cycle management (RCM), and now, AI voice is making inroads. Can you use it? Should you use it? My guest today is an expert in revenue cycle management and uses AI in his RCM company. He’ll tell us what he thinks. Vinod (Vinny) brings over 15 years of experience in operations, financial analysis, strategy, growth, corporate development, strategic planning, and marketing. At MBWRCM, he is involved in applying his experience to optimize revenue cycle process flows to improve our clients' profitability and performance. In this episode Carl White and Vinny Sankaran discuss: Uses of AI RCM - patients and payersPros and cons of AI voiceWhat you need to know before you implement AI voice solutionsSome examples of real life success & failures with AI voiceWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Vinny Sankaran https://www.linkedin.com/in/vinodsankaran/ Connect with Carl White Website: http://www.marketvisorygroup.com Email: whitec@marketvisorygroup.com Facebook: https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

34 min
3 FEB

Lisa Levesque on The First 60 Days After Buying A Practice

You just bought a private practice. Congratulations! Here’s the wake up call: it won’t necessarily run as well as, or even the same as, it did before you bought it. It’s your show now. How skilled are the staff? How smart and realistic is the marketing plan? Are the financials clean or a mess? These and other questions are coming your way. My guest today helps her clients absorb a practice purchase successfully, and she’ll share some thinking with us. Lisa Levesque is the principal and Business & Executive Coach at Breakthrough Business Strategies with a focus on healthcare professionals who are technically excellent but need help with the practice of business. Prior to her current business, Lisa held senior level leadership roles at Fidelity Investments, and she leverages these experiences to help her clients achieve business excellence. In this episode Carl White and Lisa Levesque discuss: Why due diligence always has gapsWhat to prioritize once you take over and what not to doWhat good looks like in the first 6 monthsWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Lisa Levesque www.linkedin.com/in/llevesque Video Resources Lisa Levesque Mentioned in this Episode Help with a vision statement: https://www.youtube.com/watch?v=dZShbB59giMHelp with a mission statement: https://www.youtube.com/watch?v=1xs4I349cdcConnect with Carl White Website: http://www.marketvisorygroup.com Email: whitec@marketvisorygroup.com Facebook: https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

37 min
27 JAN

Katie Nunn on Knowing Your Financials As Well As Patient Labs

The financials of your practice are kind of like a patient’s labs – they tell you a lot about that practice’s health. Knowing your practice’s financials as well as a patient’s labs makes a lot of sense. My guest today is an owner in a private practice and knows their financials that well. Additionally, she consults with practice owners to help them do the same. She’ll help us get started on how you can, too. Katie Nunn, MBA, CMPE, provides training and coaching for healthcare leaders and their organizations on process improvement, financial optimization, and cultural transformation. Leveraging extensive experience with financial and operational turnarounds, she is a valuable advisor for an organization experiencing rapid expansion or change. With over 20 years' experience in healthcare leadership, her broad areas of expertise include practice assessments, process improvement, financial management, IT implementations, telemedicine, strategic planning, providers on-boarding, and cultural transformation. In this episode Carl White and Katie Nunn discuss: Why you don’t need an MBA or an accounting degree to know your financials wellThe handful of key financials to know about your practice and what to know about themHow to set up financial reporting to make them as easy to read as lab resultsWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Katie Nunn https://www.linkedin.com/company/bright-ideas-medical-consulting/ Connect with Carl White Website: http://www.marketvisorygroup.com Email: whitec@marketvisorygroup.com Facebook: https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

34 min
20 JAN

Shannon Decker on Value Based Care

Value based care has a longer history than many realize. First conceived in 1967 and focused on sick children, the term “value based care” was coined only in 2005. Now, twenty years later, value based care arrangements cover almost half of health plan payments. My guest today helps practices adopt and use value based care programs, and she’ll help us break down how you can as well. Dr. Shannon Decker is the Founder and CEO of VBC One, a consulting firm that partners with physician groups, health plans and vendors to optimize value-based care performance. With over 25 years of experience, including 17 in risk adjustment, quality and Medicare, she brings deep expertise in healthcare strategy, analytics, and operations. A published author and national speaker, Dr. Decker currently serves as a RISE fellow and on the faculty at Capella University. In this episode Carl White and Shannon Decker discuss: What Valued Based Care is and how it compares to fee for service payment modelWhat are things to consider when tackling risk and/or entering into a VBC contractHow private practices can participate in value based careWhy should practices consider engaging helpWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Shannon Decker https://www.linkedin.com/in/shannon-decker/ Connect with Carl White Website: http://www.marketvisorygroup.com Email: whitec@marketvisorygroup.com Facebook: https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

46 min

PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.

Creator

Carl White
Years Active

2022 - 2026
Episodes

214
Rating

Clean
Copyright

© MarketVisory Group, Inc.
Show Website

PracticeCare