The Ecommerce Roadmap

Susan Bradley: E-commerce Expert
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  • Entrepreneurship
  • Every two weeks

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

  1. 5 days ago

    332: Your Ads Manager ROAS is the Wrong Metric

    Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story. Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for getting top quality traffic to your site at a price you can afford, so you can build up to long term sales and profit you can count on. Here's what you'll learn:   Why your ROAS number is only half the story, and which metrics you need to be watching to know if the traffic you're getting is actually good. How to start testing small (with a budget of just $120), and how to know when it's time to scale. How to avoid the money pit of paid ads. Your paid ads strategy should be just one piece of a much larger puzzle. This episode will show you exactly how to leverage them to support your business, not run it.   RELATED LINKS: Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 How to get your first sale from Meta ads in 90 Days https://www.thesocialsalesgirls.com/blog/how-to-get-your-first-sale-from-meta-ads-in-90-days-episode-321 Growing your sales: what you must know first https://www.thesocialsalesgirls.com/blog/growing-your-sales-what-you-must-know-first-episode-261 The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257

    332: Your Ads Manager ROAS is the Wrong Metric

  2. 4 Aug

    331: How to Finally Get Sales on Your Website (Not Just Etsy)

    "It's only the first quarter, and I have already sold as much as last year."  One of our Inner Circle members left this comment recently and when I read it, I knew that you would want to know how she did it. Jennifer of Homestyle Fabrics and Furnishings sat down with me in this episode and I want you to listen up. She's going to tell you what she did, and it's so simple. You'll learn: The ONE thing she did every single week without guessing or re-inventing the wheel to get traffic and sales The genius way she turned that one thing into her social media content, in a way that she could rinse and repeat. How she made the switch from reading her bank statement to reading her P&L, and how she knew whether or not she was actually profitable. RELATED LINKS: See Jennifer's store here: https://homestylefabrics.ca/ And find her on Instagram How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 The Real Reason You Feel Busy But Stuck https://www.thesocialsalesgirls.com/blog/the-real-reason-you-feel-busy-but-stuck-do-this-to-fix-it-episode-319 Getting Help Vs. Going It Alone https://www.thesocialsalesgirls.com/blog/getting-help-vs-going-it-alone-2xd-bergens-episode-314

    331: How to Finally Get Sales on Your Website (Not Just Etsy)

  3. 28 Jul

    330: From frustration to 475 Orders a Month: How Laura finally Got Traction

    If you've ever found yourself having thoughts like "I'm wasting my time" or worse…"I'm draining money from my family", this episode is for you. Laura Kleber spent years juggling too many products, carrying business debt, and questioning whether to shut it all down. Today she's pulling in 475 orders a month and loving every minute she works in her business. What made all the difference was a few honest decisions, a willingness to go all in on one thing, and the patience to let consistency do its job. Listen in and learn these 3 valuable steps to: Re-set. Remove the outside pressure (debt, financial stress) and gain clarity. Re-focus. Stop spreading yourself thin, and commit to one thing. Stay Consistent. Show up on a schedule, track your numbers, and give it time.   RELATED LINKS: Check out Laura's site, My Home Matters, here: https://shopmyhomematters.com/ Or find her on Facebook:https://www.facebook.com/laura.kleber.3/  This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317 The habits I see that lead to success https://www.thesocialsalesgirls.com/blog/the-habits-i-see-that-lead-to-success-episode-311 Create a Successful, Stress-Free Video Strategy https://www.thesocialsalesgirls.com/blog/create-a-successful-stress-free-video-strategy-episode-276 How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 ---------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

    330: From frustration to 475 Orders a Month: How Laura finally Got Traction

  4. 21 Jul

    329: 3 Things You Must Know Before You Take a Business Loan

    You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself. If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me,  a fast-growing coloring book business that doubled its first-year revenue, and she's pulling back the curtain on the cash flow problem nobody talks about when your business takes off.  Listen in and learn: Why six figures in sales doesn't mean six figures in your pocket. Why you can't grow your way out of a profit  problem (but what you can do instead) Why an operating line of credit is the wrong tool for inventory growth We're walking through her exact numbers, her pricing, and the changes she needs to make before she borrows a single dollar. This is a real strategy conversation, and it's the one I wish someone had with me 25 years ago.    RELATED LINKS: Chantal's mini coloring books are available at ohcolorme.com, on Amazon in Canada, and through retailers found via the site's store locator. Ciara Stockeland: https://www.ciarastockeland.com/ What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267 Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem https://www.thesocialsalesgirls.com/blog/why-more-sales-isnt-fixing-your-cash-flow-problem-episode-318 How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158 -------------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

    329: 3 Things You Must Know Before You Take a Business Loan

  5. 14 Jul

    328: How a Handmade Business Owner planned for her best sales ever

    If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business — and just one year ago she was having her lowest revenue quarter ever, emotionally done, and seriously questioning her life choices. By the end of that same year, she had her highest revenue quarter ever, outsourced manufacturing, and moved to a 3PL… all things she thought were impossible. Listen in and learn: How to stop flying blind and get brutally honest about your numbers The difference between a strategic plan and a to-do list (hint – only one of them will move the needle) Why outside feedback was key to getting the clarity she needed to move onward and upward In the end, Andrea had built a business that's easy to run, or…if she chooses, easy to sell.   RELATED LINKS: Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership From stressed to confident. An inside look at a 2 year transformation https://www.thesocialsalesgirls.com/blog/from-stressed-to-confident-an-inside-look-at-a-2-year-transformation-episode-227 The one thing even smart Business owners continue to get wrong https://www.thesocialsalesgirls.com/blog/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174 Strategies from my Mastermind [part 1] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-1-episode-151 Strategies from my Mastermind [part 2] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-2-episode-152 ------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

    328: How a Handmade Business Owner planned for her best sales ever

  6. 7 Jul

    327: How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months

    What if the key to earning a paycheck from your online store isn't working more hours, but selling smarter? Amanda Whisman did exactly that, growing her sales month over month until she could walk away from her full-time teaching job. Today she's breaking down the strategies that made it possible. Listen in and learn: Why doing the scary thing (and narrowing your focus) allows you to market clearly and scale How bundling products together can make it easy for customers to buy The focused emails you should be sending — one topic, one call to action, sent consistently — that beat all other marketing channels The numbers to track weekly so you can make decisions on data, not feelings. Trust me, any maker can use these strategies. If you make and sell products, you need to hear what Amanda has to say.   RELATED LINKS:   See Amanda's store here: https://bemandythings.com Amanda's lead gen strategy: https://www.linkdm.com/ How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313 Here's How A Maker Gets Set Up For Consistent Sales https://www.thesocialsalesgirls.com/blog/heres-how-a-maker-gets-set-up-for-consistent-sales-episode-304 Handmade Business? See How Janine Will Double Her Online Sales https://www.thesocialsalesgirls.com/blog/handmade-business-see-how-janine-will-double-her-online-sales-episode-300

    327: How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months

  7. 30 Jun

    326: Want a better Conversion Rate? Start here.

    If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You'll Learn in This Episode: ✔️ The little detail most stores skip—but that can double your pop-up performance ✔️ How to turn one high-intent moment into instant sales  ✔️ The conversion-killing mistake even high-volume stores miss   RELATED LINKS: Join Browsers To Buyers Bootcamp now for $15, JOIN HERE 4 Steps To High-Converting Product Pages https://www.thesocialsalesgirls.com/blog/4-steps-to-high-converting-product-pages-episode-232   The Thing Everyone Forgets About Conversion https://www.thesocialsalesgirls.com/blog/the-thing-everyone-forgets-about-conversion-episode-212   One sneaky little mistake can be a conversion killer https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171/ -------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

    326: Want a better Conversion Rate? Start here.

  8. 23 Jun

    325: 3 powerful website fixes to turn more Browsers into Buyers

    You could be sending the right people to your store and still losing them in the first 10 seconds…and not even know it.  In this episode, our Conversion Coach Kate Tilbury breaks down exactly why your homepage might be costing you sales, and what a few simple fixes can actually do for your revenue. Kate will walk us through these 3 simple fixes (that we'll be making together in the upcoming Browsers To Buyers Bootcamp): How to fix your "above-the-fold message" in 10 seconds How to cut your bounce rate by removing friction from the top of the page The silent conversion killer most store owners completely ignore on their homepage  If you've ever thought "my site is fine",  you really do need to tune in.   RELATED LINKS: If you're an Inner Circle member, check your email with details on how to join! You don't have to pay for this Bootcamp! Join the Bootcamp here: https://www.thesocialsalesgirls.com/browsers-to-buyers-bootcamp 2 Simple Steps to a Better Conversion Rate https://www.thesocialsalesgirls.com/blog/2-simple-steps-to-a-better-conversion-rate-episode-268 4 steps to high converting product pages https://www.thesocialsalesgirls.com/blog/4-steps-to-high-converting-product-pages-episode-232 Do you have the right traffic? Take these 5 steps and find out https://www.thesocialsalesgirls.com/blog/do-you-have-the-right-traffic-take-these-5-steps-and-find-out-episode-309

    325: 3 powerful website fixes to turn more Browsers into Buyers
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About

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Information

  • Creator
    Susan Bradley: E-commerce Expert
  • Years Active
    2020 - 2026
  • Episodes
    330
  • Rating
    Clean
  • Show Website
    The Ecommerce Roadmap

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