Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author of the Amazon best seller book “Crack The Code: The Strategic Meta Ads Framework To Scale Your eCommerce Brand”. Returning guest Aggie joins Chloe to separate fact from fiction in the world of Meta Ads. Together, they unpack six common creative myths and reveal the strategies helping eCommerce brands get better results from their ad spend in 2026. Dive in: [09:45] Focusing on eCommerce fundamentals [11:31] Understanding ad volume based on budget [14:51] Building a creative system [17:25] Challenges using AI for ad creation [22:22] Using AI in marketing content [24:40] Using AI for ad video snippets [26:41] Testing ad angles effectively [31:50] Importance of video in advertising [34:05] Managing Meta ads for clients [36:58] Insider Tips from Aggie! Myth #1: If Your Ads Aren’t Working, You Have a Creative Problem Many brands assume poor results mean their ads are bad. Aggie says that is often not true. Creative is important, but it is only one part of the equation. A weak website, a poor offer, or incorrect profitability targets can all hurt performance. Before blaming your ads, make sure the rest of your marketing and eCommerce setup is working properly. Myth #2: You Need to Test 50 Creatives a Week This advice gets repeated a lot, but it lacks context. Brands with massive budgets may need a high volume of creatives. Smaller brands usually do not. Aggie says the focus should be on creating the right ads, not the most ads. A clear creative system will outperform random volume every time. Myth #3: AI-Generated Creatives Are a Quick Fix AI can help speed up parts of the creative process, but it is not a complete solution. It still needs direction, strategy, and human oversight. Most AI-generated ads require editing before they are ready to use. Brands that expect AI to do everything often end up frustrated. The best results come when AI supports a strong creative strategy rather than replacing it. Myth #4: Real UGC Is Dead Because AI UGC Is Cheaper Aggie believes authentic content is becoming more valuable, not less. Consumers want to see real people using real products. They are becoming better at spotting content that feels fake or overly polished. When trust is lost, performance often suffers too. Brands should continue investing in genuine creators who can produce believable and relatable content. Myth #5: Creative Volume Matters More Than Creative Quality Producing hundreds of ads means very little if they all say the same thing. Aggie shared examples of brands creating large numbers of creatives without improving results. The problem was not the volume. The problem was the lack of meaningful testing. Strong creative strategy focuses on different messages, angles, and customer motivations. Quality insights will always beat quantity alone. Myth #6: Static Ads Are the Only Way to Test Messaging at Scale Some marketers believe static images are the fastest way to test new ideas. While static ads are quick to produce, they are not always the best format. Certain messages are easier to explain through video. Product demonstrations, founder stories, and unboxing experiences often perform better in motion. Brands should test the format that best communicates the message, not default to static ads every time. Takeaways: In the AI age, consumers crave authenticity. It’s not about glossy influencers, but real people sharing real stories, even if it’s in sweatpants with morning coffee. Allocate your marketing to genuine voices. Connection wins hearts.Chasing 50 ad creatives a week? The real win is building a repeatable creative system. Focus on deep research and intentional messaging, not just high volume. Quality, tested angles beat quantity every time.AI tools are everywhere, but they’re not a magic wand for ad creatives. Mixing quick AI-made content with human input works, but real insight, strategy, and brand depth still need a personal touch.Real user-generated content is thriving, not dying. People respond to honest, unpolished moments—think a gym selfie or coffee run—over AI-generated perfection. Brands gain trust through relatable stories, not scripts.Who owns creative? Top-performing brands don’t silo strategy or creation. Agencies and brands must collaborate on research and messaging for ads that truly resonate and reflect authentic culture. Find the notes here: https://keepopt.com/308 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
