Welcome to the AI in Marketing podcast, where we explore the latest innovations at the intersection of technology and marketing. Hosted by Stan Berteloot, a seasoned journalist and AI expert, we delve into the transformative power of AI across various industries. In today's episode, we discuss Google's launch of Pomelli, an AI tool designed to help small and medium businesses maintain brand consistency across social media without the need for a full creative team. We also explore Apple's plans to enhance Siri with Google's Gemini technology, transforming it into a more capable AI chatbot by 2026. We highlight a study from Science on AI-assisted coding, revealing its significant impact on software development and productivity in the U.S. Tesla's robotaxi service testing in Austin, Texas, marks a major step toward commercial driverless services, despite safety concerns. SaaStr's development of the 10K AI marketing tool showcases the importance of custom solutions for strategic orchestration in marketing. Meanwhile, medical students in the UK are using AI-generated patients to improve communication skills, enhancing traditional training methods. Microsoft's adoption of Anthropic's Claude Code for internal use demonstrates the growing preference for user-friendly AI tools, even as the company continues to support GitHub Copilot. Lastly, we discuss how retailers can leverage holiday shopping data to drive long-term growth by focusing on customer lifetime value. Join us as we navigate these exciting developments in AI and marketing. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! 📚 Sources: https://labs.google.com/pomelli/about/ https://www.pymnts.com/apple/2026/apple-to-turn-siri-into-ai-chatbot-powered-by-googles-gemini/ https://www.eurekalert.org/news-releases/1112957 https://techcrunch.com/2025/12/15/tesla-starts-testing-robotaxis-in-austin-with-no-safety-driver/ https://www.saastr.com/we-built-an-ai-vp-of-marketing-this-year-heres-what-it-actually-does/ https://www.bbc.com/news/articles/c5y2qrlep9qo https://www.theverge.com/tech/865689/microsoft-claude-code-anthropic-partnership-notepad https://www.businessinsider.com/sc/google-ads-helps-retailers-turn-2025-holiday-data-into-2026-growth
