The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Convers

Jules White: Website & SEO Marketing Consultant
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Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Bite-sized SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

  1. FA 3 DIES

    108 Why Your Website Feels So Overwhelming - and How to Make It Easier

    In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault. Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that. She explains how separating your website process into distinct phases - strategy, content creation, and implementation - makes the work feel lighter, faster, and more effective. You’ll hear why “just get started” can sometimes backfire, and how being the CEO of your website doesn’t mean doing everything yourself, but it does mean making key decisions from a place of clarity. Key takeaways: Why website overwhelm is often a brain issue - not a skill issueThe three distinct “brain modes” involved in building your siteHow to avoid getting stuck in endless tweaking loopsWhy strategy needs to come before writing or tech tweaksWhat to do if your website was built for you, but it still doesn’t feel rightA simple way to move forward with confidence, even if tech isn’t your strong suitResources mentioned in this episode: Explore the Website Growth Club the simple, diy seo membership where Jules supports you to optimise your website step-by-stepEpisode 073: Choosing the Right Website Platform: Why I Love FEA CreateDon’t forget to subscribe to The Website Success Show for more practical tips on building a high-performing website without relying on social media. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    30 min

  2. 23 D’OCT.

    107: Why Your Wellness Website Isn’t Turning Visitors into Clients (and Simple Fixes That Work) LIVE WEBSITE STRATEGY

    In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions. If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it. You’ll learn:  ✅ What to include (and what to avoid) in your homepage hero section  ✅ Why pop-ups, button design, and mobile font size can quietly affect conversions  ✅ How to guide visitors towards booking using clear steps and simple messaging  ✅ The easiest way to add social proof without overcomplicating your site By the end, you’ll feel more confident knowing where to focus your energy - and how to make your website work with you, not against you. Resources mentioned: Beginners Google Analytics 4 Course - GA4 Made Simple - Set up Google Analytics & Search Console Book a Discovery Call with Jules Visit Alice Yeates NutritionSend us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    39 min

  3. 17 D’OCT.

    106: When the Algorithm Doesn’t Hear You: Why Women’s Content Struggles to Be Seen

    In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online. She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem. This episode unpacks what that bias means for small business owners and why relying solely on social media isn’t the only route to visibility. Jules also shares her own shift away from using social media as a marketing channel, choosing instead to build visibility through the spaces she owns - her website, podcast, and community. Key Takeaways: How the bias within algorithms limits women’s visibility onlineWhy posts about women’s health and wellbeing are often censored or deprioritisedWhat this means for small businesses in beauty, health, and wellnessWhy owning your platforms (website, email, podcast) gives you lasting control and reachHow to start making the shift away from social media - one calm, practical step at a timeResources mentioned in this episode: Conversation with Rebecca McKay-Miller (Block & Rose) - on thought leadership and visibilityCensHERship white paper — survey on content restrictions affecting women’s health and wellbeingLinkedIn experiment by Cindy Gallop, Jane Evans, Matt Lawson, and Steven McGinnis - comparing post reachSend us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    21 min

  4. 9 D’OCT.

    105: Why Your Brain (and Business) Deserves a Break from Harmful Social Media

    In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself. This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run your business - and why it might be time to step off the hamster wheel. Jules explains how the same psychological triggers used in gambling - known as variable reward systems - are built into every scroll, notification, and ‘like’. You’ll also hear how algorithms reward outrage and comparison rather than calm, meaningful connection, and what that means for small business owners trying to play the game. Most importantly, Jules offers a calmer alternative: focusing on owned content such as your website, Google Business Profile, or podcast - assets that compound over time instead of disappearing into the feed. Key Takeaways The truth behind the platforms: Social media isn’t neutral - it’s designed to keep you scrolling, not to grow your business.The dopamine loop: How apps use the same behavioural triggers as slot machines to keep you hooked.Emotional manipulation: Why algorithms amplify anger and comparison to drive engagement.Health warnings we’re not getting: How experts are linking heavy social media use to anxiety and depression - and what that means for our industry.Practical first steps: Turn off notifications, notice your scrolling habits, and use that reclaimed time to build content you own.Resources mentioned in this episode Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant PostingEpisode 103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your ContentEpisode 104: You’ve Been Sold a Lie: - Smarter Ways to Be Visible Without Social MediaThe Website Growth Club - a monthly membership for calm, sustainable marketing where socSend us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    12 min

  5. 2 D’OCT.

    104: You’ve Been Sold a Lie - Smarter Ways to Be Visible Without Social Media

    In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media. Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put you back in control and help you build assets that last. Key Takeaways: The Social Media Myth: Why being told you must show up daily to survive is a lie that leaves business owners feeling like they’re failing twice over.The Highlight Reel Problem: How comparing your reality to someone else’s curated, team-supported success story sets you up for frustration.The Impact of Algorithms: Why putting all your energy into social platforms leaves you vulnerable to sudden changes and disappearing reach.Stronger Alternatives: Explore the power of your website, Google Business Profile, email list, partnerships, and referrals for long-term growth.Visibility Without Burnout: Why visibility is essential, but social media is optional—and how to choose a marketing approach that actually feels sustainable.If you’re ready to step off the social media hamster wheel, this episode will show you what to focus on instead. Resources mentioned in this episode: Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant PostingEpisode 103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content Free Beginner’s QuickStart Guide to SEO The Website Growth Club Don’t forget to subscribe to the podcast for more plain-speaking website and SEO tips that help your business grow without relying on social media. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    16 min

  6. 26 DE SET.

    103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content

    In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings. Key takeaways Socials are rented space Most engagement happens within 24–48 hours. You’re feeding someone else’s platform rather than building assets you control.Your website is where decisions happen It’s the store, while social is just the signpost. Focus first on the pages closest to the sale and get the messaging crystal clear.Owned content gives you freedom When you create on your own channels first, you can repurpose to social by choice, not pressure.Authority comes from consistent long-form content Clear, repeated messaging across your site helps you get recommended in search and by AI systems.Proof that it compounds Jules’ podcast has passed 8,000 downloads without ads or social promotion, with early episodes still attracting listeners each week.Resources mentioned in this episode Listen to last week’s Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting How to make social a choice, not a requirement.Episode 92: Want to be ChatGBT Famous? Here’s how AI really picks who to show Tips on showing up in AI results and building brand authority.Join the Website Growth Club Step-by-step support to make your website the hub and reduce reliance on social media.Book a discovery call Get honest guidance on whether the Website Growth Club or 1:1 support is the best fit for you.If you found this helpful, please subscribe to the show and share it with a friend who wants a calmer, more sustainable way to market online. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    22 min

  7. 19 DE SET.

    102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting

    In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting daily, the risks of building on “borrowed ground”, and the harm caused by platforms designed to keep us scrolling. Instead, Jules shares her own experience of building a business without social media - instead through referrals, Google, and her podcast - proving that clients can and do come from outside of social feeds. She explores why your website, podcast, email list, and relationships are far more powerful long-term assets, and how they can bring clients to you for years after you publish. Key Takeaways: The problem with social media: It’s borrowed ground, algorithms change, and posts disappear within 24 hours.Where clients really come from: Referrals, relationships, networking, and Google often outperform endless posting.Content that lasts: Podcasts, websites, blogs, and email lists keep working long after you create them.The myth of “free” platforms: If you’re not paying, you’re the product - platforms profit from your time and attention.Why women face more friction online: Bias in platforms means women’s voices are more likely to be silenced or attacked.If you’ve been questioning whether social media is truly working for you, this episode will help you rethink where to put your energy and focus on assets you control. Resources mentioned in this episode: Join The Website Growth Club - step-by-step guidance, monthly training, and live Q&As to help you make your website your hardest working team member.Book a 1:1 Website & SEO Intensive - shift your focus into content and assets you own, with personalised support from Jules.Related Episodes: Episode 096: How to Find Clients NoSend us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    22 min

  8. 12 DE SET.

    101: Is Your Website Saying What Clients Really Need to Hear?

    In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when potential clients are checking you out after a word-of-mouth referral. Key Takeaways: Why Trust Signals Matter: Strong reviews, specialist mentions, and external validation are often more powerful than endless blocks of text.The Problem with “About Us” Pages: Many firms focus on themselves instead of the problems they solve and the stress they remove for clients.Simple Fixes with Big Impact: From clear navigation to updated homepage messaging, even small tweaks can drastically improve conversions.AI Search Insights: How tools like Google Gemini evaluate websites and why your content needs to speak directly to client concerns.If you’re wondering what your own website might be missing - or you’d like fresh eyes to help identify quick wins - you can book a Website Clarity Power Hour or request a Website / SEO Audit with Jules. Both options give you clear, actionable steps to improve your site and make it more likely to be recommended by Google, AI, and real people alike. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    11 min
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Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Bite-sized SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

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